Raw material cost: Nestle Blue Mountain Coffee uses coffee beans that are ground and processed, which can greatly reduce costs. In addition, the origin of Blue Mountain coffee is mostly Jamaica and other places, while instant coffee is commonly used from Brazil and other places of coffee beans, the price of coffee beans in these countries is generally lower.

Cost structure: Nestle Blue Mountain Coffee has achieved cost control by reducing the costs of packaging, transportation and taxes during the production process. At the same time, due to the large scale of production, Nestle was able to achieve cost control in raw materials and labor.