The first section
Selection of catering projects
Catering is nothing more than positioning projects, site selection, cost accounting and operation management
. I classify restaurants into hot pot, Chinese food, rice noodle wonton soup, mala Tang, fried snacks, local specialty restaurants and large-scale restaurants. I highly recommend to make investigation and record analysis in the form of tables, which is very clear and helpful for comparing cases to be listed vertically as project name, horizontally as joining fee, joining conditions, operation mode, distribution mode, taste evaluation, business situation, audience and summary analysis. The more detailed and clear you are, be sure to quantify the data you have observed, which will be more straightforward, and each item should be filled up, so don't be confused by the hot scenes on the surface.
project analysis: large-scale hot pot catering
The peak hours of this kind of catering are basically evenings and weekends, and the risk is high. If the taste is not so amazing and the address is not so eye-catching, once the business is not good, it will continue to lose money, and the daily consumables are very large, and the artificial rental materials are hard to lose. It may collapse after less than one month, which is very scary! If the business is just so-so, it may be a state of even profit and loss, and hard work does not make money. The same is true for large-scale catering! And the initial investment of these two types of catering is very large. Chinese food
Chinese food is basically eaten at noon during peak hours, which requires high taste. The taste is based on the kitchen, so it is easy to be limited by the chef and become chicken ribs. Moreover, it takes a long time to make and the turnover rate is low. Procurement is also more trivial and the cost is relatively high. Boiled and fried snacks
If you join, it will be relatively easy, but the profit will be very small! But if you run your own business, you will find it very complicated and trivial! If you start a full-time business, there is no need to choose this one. If you start a business while working, you can invest in this tester. Special catering
I don't recommend this kind of catering for small partners who just started their business! Most of the special restaurants are based on feelings and their own love, but the audience has shrunk a lot, and the frequency of eating is low. I am from Xinjiang, and I love xinjiang cuisine very much, but I only eat once a week at most! How many Xinjiang people are there in Chengdu? Chengdu people may eat it once a month. Pasta, rice noodles
and wonton soup
belong to the most competitive industries. If you just start a business and want to do catering, it is recommended not to start from this category, because the most shops nowadays are noodle shops instead of rice, such as Shaanxi Noodles, Shaxian Noodles, Lanzhou Lamian Noodles Noodles and Guangdong Roasted Duck Noodles, and almost no customers are neighbors!
Mala Tang
Mala Tang belongs to the latest catering enterprise. It is transformed from a hot pot, but the soup in the hot pot can't be drunk, but Mala Tang can. Most consumers are young people, and young people spend a lot of money in groups, which is even hotter in winter. The main raw material is soup base. The ingredients are selected by customers themselves, with many styles, low investment and high profits. The next step is to consider whether to learn the craft or join.
I suggest that if you haven't done business, you can start by joining, because there are still a lot of small catering knowledge. Joining is the tuition fee for catering, which can save you a lot of detours and make it easy to get out after the later operation is safe. After all, our horizon is not just a mala Tang shop.
Now there are many brands of mala Tang, such as Sean Mala Tang, Yang Guofu Mala Tang, Mijie Mala Tang, Chongqing Mala Tang and so on. Some people think that it would be better to choose a bigger brand, but the fact is very embarrassing. Nowadays, the franchise fee for big brands of mala Tang is very high, and there is almost no company support because there are many stores, which means that they will open their own stores. If they have no business experience, they will soon close down.
Haoqi Mala Tang, a 16-year-old startup, now has 2 franchise stores, each of which is supported by a company. The franchise fee is paid in one lump sum and the price is low. After years of research and development and deployment, the taste is much better than that of other Yang Guofu or Sean, and the taste is better. So which one do customers prefer to spend? Next, I'll tell you some basic operations of opening a store. Part II: Accounting of catering costs and profits
Next, let's see how I settle accounts:
The daily turnover multiplied by .6 is the net profit, and then the rent, labor, water, electricity, vegetables and miscellaneous items are subtracted, which is to calculate the real profit of this store for one day, calculate the weekend in the same way, and then calculate the monthly profit by adding up the usual and weekend. Take a storefront of a commercial office building with a chestnut area of 6 square meters and a rent of ￥16-17/ flat. The monthly rent is about ￥ 1,. There are four employees: one waiter, one dishwasher and one cashier, and the monthly salary is ￥ 12,7-￥ 13,5. Water and electricity are calculated as $2/month, and vegetables and dry goods are calculated as $18,. Daily operation is $3,. Total expenditure: average daily rent is $3, average daily labor wage is $4, average daily water and electricity is $75, and average daily vegetables and dry goods are $6, totaling $1,375, which is $3,-$1,375 = Then the monthly profit is about 48, yuan. If you omit the weekend business volume and the cost of purchasing the bottom materials, it will be about 35, yuan, and the annual income will be as high as 42, yuan. It is also helpful for you to calculate the turnover next to the shop you are looking for in this way. Similarly, in order to achieve a certain turnover, how many people must enter the store can be calculated. The location of the third section of catering
The importance of catering location accounts for 6%. After all, it is a small catering, and what it does is just to need people. As long as the people are young, Mala Tang. Therefore, it is recommended to open it in the school area or the square with more company buildings and more people flow, and near the newly built community.
New residential quarters must be built with many young people. Some residential quarters are crowded, but the basic population is over p>5 years old. This kind of residential quarters can be said to be a dummy flow. Although there are many people, they can't contribute to consumption, and the elderly at home usually cook and eat at home. Therefore, the flow of people at the entrance of the community can not be used as a reference. It must be based on the backward calculation method to measure the turnover of other businesses for reference.
Office floor shop
The rent of shops under office buildings must be in direct proportion to the occupancy rate, and the rent under office buildings is generally ￥2/ m2 or even higher. If it is a corner shop, the pool is usually 4% or even higher. Be sure to know the occupancy rate of office buildings and the scale of enterprises that generally stay with the property, which determines the consumption level to a certain extent. Some office buildings are outsourcing companies and agency companies, and they spend most of their time in the field and cannot contribute to the turnover.
compared with the office building, I prefer the office building, because it is more in need than the community, and the overall population is denser and the selectivity is narrower. People who go to work and handle affairs all come in to eat mala Tang, and the advantages are obvious in pursuit of speed.
Needless to say, students are the most important consumer groups, and almost half of them choose to eat mala Tang. The fresh and diverse ingredients of mala Tang are what they like, and they also consume in groups. The main business hours mainly include noon, evening and supper, and it is very impressive to make takeout. A catering enterprise that can support+a good location+a good catering industry
So you can almost make money steadily!
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A children's manual experience hall can be opened in large pedestrian streets, commercial streets,
near schools and around squares. For today's children, diy manual experience hall, which is mainly made by hand, is very popular among consumers. In the store, customers can make their own favorite products and comprehensive business contents according to their needs. Customers can make diy handmade soaps and diy chocolates in the store. Diy biscuit baking, diy candles, etc.
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consider opening a ten-yuan boutique.
the cost of opening a 1-yuan boutique is not as high as expected, mainly including store rent, decoration expenses and procurement costs. The size and location of the store determine the amount of rent; The style of the shop and the average decoration cost of the area determine the decoration cost; The selected purchase channel affects the price of goods.
although the ten-yuan boutique deals in small commodities, but the purchase price is not high, as long as the proportion of cheap products, hot-selling products and fashionable products is reasonably distributed and stepped pricing is carried out, the profit margin is still very large and the income is very considerable. Operators should choose goods according to the consumption structure and shopping level of the area where the store is located, meet their diversified needs and market accurately.
"Old people are healthy, children are smart, men are lustful and women love beauty" is a famous profiteering industry. As the saying goes, "women and women make the most money." The data will not be disclosed, and the maternal and child stores and cosmetics stores on the street have explained everything.
here we don't talk about mothers and babies, but only about cosmetics stores.
Many female friends want to open a cosmetics store. Besides making money, they can also do their own daily care and maintenance, so that they can do it every day. But no sales experience, no experience in opening a store, no experience in facial care-how can a pure three inexperienced people open a cosmetics store?
everything will happen, but it's basically cool.
to open your own cosmetics store, you need to buy, find the store, design, decorate, manufacture containers, purchase materials, sofas, recruit, train, manage, operate, expand customers and maintain. . . Twelve musts "discouraged many people."
but fortunately there is a demand market. Everything meets two things, but basically the peaks and darkness will be dark.
it's hard to open your own cosmetics store. Then, you can open a brand cosmetics store.
In fact, not only inexperienced people who want to open cosmetics stores will choose to join, but many shop assistants who work in brand cosmetics franchise stores are optimistic about this industry and want to open stores. They also choose to open cosmetics franchise stores.
why is that? In fact, this is a very simple trouble.
for example, if you open a cosmetics franchise store, you don't have to look around for goods or worry about the quality of the products. The store design company will provide it, and it will also be equipped with delivery containers, materials and sofas; Training: from technology to instrument operation, store management and operation, customer development plan, customer relationship maintenance, etc.
to put it bluntly, the franchise of Kaihua cosmetics is to spend money on the team.
After all, now in business, there is no team and no support. Basically, one person does everything alone, with nothing and nothing to do. This is the difference between joining and opening your own shop. With the support of the brand owner, just like the support of the team, this not only saves a lot of time and trouble, but also quickly accumulates experience.
for those who want to own a cosmetics store quickly, joining is a good choice. If you don't know which brand is good, you can learn about skin care first.