1． For sales representatives, sales knowledge is undoubtedly a must. Sales without knowledge as a foundation can only be regarded as speculation and cannot truly experience the joy of sales.

2. A successful sale is not a story that happens by chance; it is the result of study, planning, and the application of a sales representative's knowledge and skills.

3. Selling is all about common sense, but only when these proven concepts are applied to motivators can they be effective.

4． Before achieving blockbuster results, you must first make boring preparations.

5. Preparation and planning before marketing must not be neglected or underestimated. Only by being prepared can you be sure of victory. Prepare your sales pitch, opening remarks, questions to ask, words to say, and possible responses.

6. The combined power of adequate preparation in advance and inspiration on the spot can often easily disintegrate strong opponents and achieve success. 7. The best sales representatives are those with the best attitude, the most product knowledge, and the most attentive service.

8. You must work hard to study and memorize the information, instructions, advertisements, etc. related to the company's products. At the same time, you must collect competitors' advertisements, promotional materials, instructions, etc., and study and analyze them. Only then can we know ourselves and the enemy and take corresponding countermeasures.

9． Sales representatives must read more books and magazines about economics and sales. In particular, they must read newspapers every day to understand national and social news and major news events. They are often the best topics to talk about when visiting customers, and they must not be ignorant or shallow.

10． The road to obtaining orders begins with finding customers. Cultivating customers is more important than immediate sales. If you stop adding new customers, sales representatives will no longer have a source of success.

11. A transaction that is not beneficial to the customer must also be harmful to the sales representative. This is the most important rule of business ethics.

12． When visiting customers, the rule that sales representatives should follow is to grab a handful of sand even if they fall. This means that sales representatives cannot leave empty-handed, and even if the sales are not closed, they must ask the customer to introduce a new customer to you.

13. Select customer. Measure the customer's willingness and ability to buy, and don't waste time on people who are hesitant.

14. The important rule for making a strong first impression is to help people feel important.

15. Be on time for appointments – being late means: I don’t respect your time. There is no excuse for being late. If you cannot avoid being late, you must make a phone call to apologize before the appointed time and continue with the unfinished sales work.

16． Pitch to the powerful men who can make purchasing decisions. If the person you're selling to doesn't have the power to say buy, you won't be able to sell anything.

17. Every sales rep should realize that sales can only be successful if you keep your eyes on your customers.

18. Approaching customers in a planned and natural manner, making customers feel that it is beneficial, and enabling smooth negotiations are work and strategies that sales representatives must work hard to prepare in advance.

19． It is impossible for a sales representative to close a deal with every customer he visits. He should try to visit more customers to increase the percentage of closed deals.

20. Know your customers because they determine your performance.

21. Before becoming a good sales representative, you must become a good investigator. You must discover, track, and investigate until you know everything about your customers and make them your good friends.

22. Believing in your product is a must for sales reps: this confidence is passed on to your customers, and if you don’t have confidence in your product, your customers won’t have confidence in it either. The customer is not so much persuaded by the high level of logic in your words as by your deep confidence.

23. High-performing sales reps can withstand failure in part because they have unwavering confidence in themselves and the products they sell.

24. Understand your customers and meet their needs. Not understanding the needs of customers is like walking in the dark, wasting effort and not seeing results.

25. The most valuable thing for a sales representative is time. Understanding and selecting customers allows sales representatives to focus their time and efforts on the customers who are most likely to buy your products, rather than wasting them on people who cannot buy your products. 26. There are three rules for increasing sales: First, focus on your important customers, second, be more focused, and third, be even more focused.

27. There is no distinction between high and low customers, but there are levels. Determining the number and time of visits according to the customer level can maximize the effectiveness of the sales representative's time.

28. Approaching customers must not be rigid and formulaic. You must be fully prepared in advance and adopt the most suitable approach methods and opening remarks for each type of customer.

29. Promotional opportunities are often fleeting. You must judge quickly and accurately and pay careful attention to avoid missing opportunities. You should also work hard to create opportunities.

30. Focus on the right goals, the right use of time and the right customers, and you will have the tiger's eye of sales. 31. The golden rule of sales is to treat others the way you would like to be treated; the platinum rule of sales is to treat people the way they want to be treated.

32. Let customers talk about themselves. Getting someone to talk about themselves gives you a great opportunity to find common ground, build goodwill, and increase your chances of closing the sale.

33. When selling, you must be patient and visit constantly to avoid being too hasty, and you must not take it lightly. You must take your time, observe the situation, and facilitate the transaction at the appropriate time.

34. Don’t be discouraged if the customer refuses the promotion. You should make further efforts to convince the customer, try to find out the reasons for the customer’s refusal, and then prescribe the right medicine.

35. Inquire curiously about the people around the customer, and even if it is absolutely impossible to buy, explain and introduce it to them enthusiastically and patiently. Be aware that they are likely to directly or indirectly influence the customer's decision.

36. Selling to help customers, not selling for commission.