It's just shooting yourself in the foot. "Now many businesses want to be creative in advertising, thinking that it is too straightforward and ineffective, and there are legal risks. Therefore, they deliberately design some vague advertising copy for consumers to ponder and mislead consumers, and at the same time they can evade their responsibilities. This seemingly clever method is actually not clever, and it is often that cleverness is turned into cleverness. The wisdom of legislation and the actions of the regulatory authorities can effectively deal with such cleverness.

Recently, a "convenience store bartending" product sold by a 7-Eleven convenience store in Maoming, Guangdong Province was accused of advertising copy. Judging from the posters posted by netizens, the poster of this product is printed with the slogan "She is not drunk, no play". Netizens questioned that the advertising copy was somewhat sharp and vulgar. Image file 6 On the evening of June 8, the relevant staff of Guangdong 7-Eleven replied to the reporter that after verification, the poster was produced and posted by a few stores in Maoming, and it was not reported to the company headquarters for review and approval, which violated the company's internal advertising management rules and regulations.

Guangdong 7-Eleven has ordered relevant stores to remove the posters immediately on June 7th, and dealt with relevant employees according to the company's internal management regulations. Some netizens pointed out that lemon tea mixed with wine becomes an alcoholic beverage, and it is easy to get drunk if you drink too much. What happens when a woman with a bad capacity for liquor gets drunk. The advertisement of 7 1 1 store started the marketing stunt of "She is not drunk and has no chance" according to this idea. There have been many discussions on social platforms, and some netizens questioned: "Lemon tea?" It is human nature to pursue beautiful feelings, but it should be based on mutual willingness.

Advertising as a selling point, not to mention that the goods can't be sold, will also hurt the company's reputation. Guangdong 7-Eleven said, "We sincerely apologize for the discomfort caused to the public by the above incidents! In the future, the company will learn lessons and strengthen the standardized management of employees to prevent similar situations from happening. "