The Deep Purple Sky-Priced Tea Eggs Incident refers to the April 2018 launch of sky-priced tea eggs in Beijing by a well-known tea brand called Deep Purple Sky, each priced at RMB 88 yuan. This move has caused widespread controversy and criticism, and many netizens believe that the price of these overpriced tea eggs is much higher than their true value, and that the business is "speculating" and "fooling" consumers.

The Deep Purple Sky said the tea eggs were made from the first tender leaves of high-quality tea leaves, cooked with extreme care and favored by tea lovers. But consumers and the media questioned whether such a high-priced tea egg really had such value, and argued that Deep Purple Sky had ignored consumer affordability and fairness in its pursuit of profits.

The incident has sparked controversy over the sky-high prices, with some arguing that the businessmen's marketing tactics have gone beyond the realm of morality and need to be regulated and standardized by regulatory agencies. Others believe that consumers' right to make their own choices in a market economy should be safeguarded, and that there should be no excessive intervention in the market mechanism.