Industry Weekly|Starbucks' major reorganization, Xi-Tea's offering of Erguotou, and Big White Rabbit Milk Candy's busy making milk tea.

Starbucks will reorganize its core business in China, Xi Tea will offer two pots of tea, and Great White Rabbit Milk Candy and Want Want will also cross the border to make milk tea, so the beverage industry is in a flurry of activity.

1, Starbucks China's core business will be reorganized

Starbucks China management team structure for major adjustments: from June 1, 2019, Starbucks China Chief Executive Officer Jingying Wang (Belinda Wong) will be promoted to Starbucks China Chairman and Chief Executive Officer, at the same time, the Starbucks China's existing At the same time, all of Starbucks China's existing businesses will be reorganized into two business units - "Starbucks Retail" and "Digital Innovation" - which will report directly to the newly established Office of the Chairman and CEO.

Review: The restructuring is a recognition of the Chinese market and a signal to continue to step up its efforts. Starbucks has always been the industry's weathervane in China's beverage industry, so what kind of impact will this self-evolution have in the Chinese beverage industry?

2, white rabbit milk tea officially online

On the first day of the opening of the site there was a long queue, want to drink a cup of white rabbit milk tea at least four hours to wait! From the menu, the Great White Rabbit milk tea store a **** launched six flavors, respectively, the Great White Rabbit love lemon, the Great White Rabbit love lemon ice cream, the Great White Rabbit milk tea, the Great White Rabbit crystal ball milk tea, the Great White Rabbit Tiramisu milk tea, and the Great White Rabbit Tiramisu red bean milk tea.

Prices ranged from $19 to $25. It is said that there is also scalper speculation on the scene, a cup of up to 60-70 yuan. Comment: "milk tea economy" in the end how hot? Great White Rabbit, a 60-year-old domestic brand, has come to get a piece of the action.

3, Nachel's Tea and Want Want to engage in alliance

|"Nachel's Want"|

The veteran Great White Rabbit opened a tea store, another traditional milk drink Want Want is not lonely, and Nachel's Tea played a cross-border marriage. Tea played a cross-border marriage, the joint launch of the "Wantzai treasure tea", "Wantzai QQ cheese cup", "taro ball cheese cup" and "beads cheese Cups". A number of offline stores across the country have also set up "Want Luck crane machines" to give out store gifts, and the customized peripheral mugs and canvas bags were snapped up right after they were launched. Comment: It seems that the influence of cross-border marketing should not be underestimated, this wave of strong alliance, harvested a lot of fans' hearts.

4, M remember to ride on the car of the Forbidden City

| "Forbidden City bucket" set meal |

The wind is flourishing the Forbidden City cultural tide again double cross-border ah, this time cross-border to the world of fast food. May 27, McDonald's and the mouth of the word of mouth variety shows that the world of fast food.

Comment: McDonald's is to play cross-border old geezer, with the Forbidden City this new driver, the two can rub out what kind of sparks? We will see.

5, tea to play over the line, offering two pots

|Beijing's first tea hot wheat store |

Recently, Beijing's first tea hot wheat store opened in Beijing Wukesong, playing the tea + wine + soft European package of the new model, the local conditions to sell the Beijing sauce shredded pork package The shop sells Beijing sauce shredded pork buns, lazy dragon buns, donkey rolls and "Erguotou" liquor!

Review: Xicha has always been a master of marketing for tea drinks, what kind of wine is being sold in the Erguotou bottle this time?