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Why does Laoganma brand insist on not going public? What are the benefits for enterprise development?
Because Laoganma doesn't have any financing needs, Laoganma doesn't need to go public to get more working capital.

In most cases, when a company can go public, we may directly judge that the company is very successful. To some extent, whether a company is excellent or not is not necessarily related to whether it goes public. There are many excellent companies that have never considered going public, but their operating conditions are better than those of listed companies, and Laoganma is one of them.

Laodopted mother has no need to go public at all.

The reason for saying this is mainly because Laoganma herself upholds the basic principle of not lending or financing. Because Laoganma's business sales are very good, Laoganma never gives credit when selling various commodities, which directly leads to Laoganma's abundant cash flow. In this business model, Laoganma doesn't need financing in the capital market at all.

Doing so can further ensure the actual control of Laoganma.

The listing of companies in the capital market is a double-edged sword in itself. Enterprises can indeed get more working capital through listing, and many enterprises will also develop their own business scale. At the same time, the founder's control will be weaker and weaker, because the founder's shares will be further diluted, so many founders may do things that go against their own careers for a year. This kind of situation basically won't happen to Laoganma, because Laoganma has never sought listing, so Laoganma has very strong control over the company here.

Excellent enterprises should be on an equal footing with Laoganma.

For enterprises in traditional industries, if these enterprises really care about their product reputation and business model, many enterprises actually have no need to go public at all. In other words, the reason why many traditional enterprises choose to go public is that many enterprises want to circle money in this way. A truly diligent enterprise should be comparable to Laoganma.