I personally think that Master Kong is not fragrant in the mainland, mainly because of two reasons. First, the hygiene storm of sauerkraut; second, the product is not new, the rise of mainland brands.

First, let's talk about the first reason, Master Kong does not smell good in our country, mainly because of hygiene problems, because no matter whether it is Master Kong instant noodles or united instant noodles, the highest sales are the old altar sauerkraut beef noodle, but some time ago, after it was revealed that the supplier of sauerkraut has hygiene problems, because the Master Kong instant noodles and the unification of the instant noodles are the customers of this sauerkraut supplier So many people just don't buy Master Kong's beef noodles with sauerkraut and unified beef noodles with sauerkraut, especially Master Kong's beef noodles with sauerkraut, was implicated even more, although after the replacement of the supplier and the product is accompanied by authoritative institutions of the test, but people have already lost their trust in these two brands, especially Master Kong's instant noodles, so naturally its sales plummeted, followed by the net profits The company's net profit has plummeted.

Then again, the second reason should be the main reason. If you know the instant noodle industry, you know that our instant noodle varieties, the public consumption of more is the old altar pickled beef noodles. And this time the problem is Master Kong and unified old altar pickled beef noodles, especially Master Kong. This accident also let the mainland instant noodle manufacturers seize the opportunity, such as white elephant, with their own safe and hygienic sauerkraut, to take advantage of the opportunity to fire once, but also as a result of a huge increase in sales. Then with people's recognition of national brands, Master Kong instant noodles and unified instant noodles were gradually abandoned, mainlanders preferred or White Elephant, although it is not necessarily very tasty, but it is at least safe, and the price is low. Master Kong's prices for its old-tan sauerkraut beef noodles have also risen after the sauerkraut issue, although it has switched to a new sauerkraut supplier.

Overall, the reason why Kangshifu instant noodles are not fragrant in our country is because of the sauerkraut hygiene fiasco impact, but also people's recognition of the national brand to enhance, more people like to choose the national brand.