Enterprises are now slowly accepting the concept of "hype". China's hype was first applied to individuals, but now enterprises are also moving closer to hype, so every enterprise wants to use hype to speculate its own brand to increase sales, but this capacity,

Is it easy? According to the actual market operation experience, Shanghai Zhendao clearly tells you that there are too many enterprises whose hype is unsuccessful and finally short-lived, all because they pursue hype and think they are hyped.

First, it must be conducive to the construction and development of the brand 1. First of all, we need to know whether the current corporate brand life cycle is adolescence, maturity or old age. 2. Secondly, we should know the core value of corporate brand, which is what we call uniqueness.

Selling point 3. Clarify consumers' cognition and understanding of the brand.

It proves that the hype method adopted by our enterprise is unique, unexpected, sensational in the market, executable, monitorable and controllable, and once used, it will never be used again. 5. Must cooperate with the most marketing

In good times, the hype is single, and it is necessary to integrate advertising, public relations, copywriting, promotion and other integrated marketing communication means, and all kinds of weapons are fired together. Third, there must be sustainable development. Brilliant hype is all planned, and it's not a fever. A good hype process includes pre-market analysis and research, mid-term activity positioning and copywriting, and publicity.