1. Supply chain optimization: Yuebaozhai mutton is directly purchased from mutton franchise stores in Inner Mongolia, and there is no middleman, which can greatly reduce transportation costs.
2. Small profits but quick turnover: Yuebaozhai adopts the business strategy of small profits but quick turnover, and gains profits through large-scale sales, thus reducing the price of each piece of mutton.
3. Brand effect: As a well-known brand, Yuebaozhai enjoys high market recognition. While ensuring the product quality, it can appropriately reduce the price to attract more consumers.