The company's main business is the research and development, production and sales of highland barley wine. Its main products include Huzhu, Tianyoude, Bada Workshop, Yongqinghe and other series.
The highland barley wine produced by the company is a light-flavor liquor and has been recognized by the China Brewing Industry Association as "the representative of Chinese light-flavor liquor (highland barley raw material)".
The company is a leading enterprise in my country's highland barley wine industry and has been rated as "2007-2008 National Outstanding Leading Enterprise in the Food Industry" by the China Food Industry Association. The Trademark Office of the State Administration for Industry and Commerce recognized it as a "well-known trademark" in China; in June 2010, the company was identified as a "National Trademark Strategy Implementation Demonstration Enterprise" by the State Administration for Industry and Commerce; in February 2011, our company's registered trademark "Huzhu" was recognized by the People's Republic of China *Rated as "Chinese Time-honored Brand" by the Ministry of Commerce of the People's Republic of China.
The "Huzhu Highland Barley Wine" produced by the company is produced in a specific area, namely Huzhu Tu Autonomous County, Haidong District, Qinghai Province. The quality, reputation or other characteristics of the product essentially depend on the natural and human factors of the autonomous county. Therefore, it was approved as a "Geographical Indication Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
In September 2007, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the China National Standardization Administration Committee issued the national standard "Geographical Indication Product Huzhu Highland Barley Wine", and the company was the main drafting unit of the standard.
The company is an executive director of the China Brewing Industry Association, a member of the Liquor Professional Committee of the China Food Industry Association, and a member of the China Liquor Circulation Association.
The company holds the "Enterprise Credit AAA Certificate" issued by the China Food Industry Association and the "2005-2006 China Food Industry Quality and Efficiency Award" issued by the China Food Industry Association. The "Huzhu" brand Huzhu Touqu liquor produced by the company was awarded the title of "National Recommended Brand for Quality, Safety and Integrity of Liquor Products" by the China Brewing Industry Association.
Highland Barley Wine ranked 23rd in the country in 2013 and ranked No. 1 in China’s highland barley wine brand. On August 26, 2013, the "Huazun Cup" Fifth China Liquor Brand Value Evaluation Results Conference, known as the Olympics of the Chinese Liquor Industry, hosted by the China Liquor Circulation Association and the China Brand Strategy Research Institute, was held at the National Conference in Beijing. The center announced that after evaluation by the organizing committee, the brand value of Qinghai Huzhu Highland Barley Wine (referred to as Qinghai Barley Wine on the Shenzhen Stock Exchange) reached 5.521 billion yuan, a year-on-year increase of 15.33%, ranking 23rd among Chinese liquors. Won the best-selling brand of highland barley wine in Huazun Cup in 2013, the first brand of highland barley wine in Huazun Cup in 2013, the top 30 Chinese liquors in Huazun Cup in 2013, the top 40 Chinese liquor companies in Huazun Cup in 2013 and the top 40 Chinese liquor companies in Huazun Cup in 2013 Top Ten Quality and Safety Famous Wines and other awards.