Valentine's Day Theme Planning Activity Plan for Tanabata 1
On Qixi night, romantic guests * * * went to the appointment; In its prime, fate begins here ...
Activity background: There are more and more young people who yearn for true love but live alone in the city. Traditional matchmaking makes them embarrassed and too materialistic. It is difficult to distinguish the level and authenticity of online dating, so they would rather be single forever.
I. Purpose of the activity:
1, culture: Let outstanding single men and women in the society show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of enterprises in the surrounding markets of the same industry;
2. Improve the brand of the enterprise and its appeal among customers;
Second, the theme of the event: Chinese Valentine's Day, the sky of fate, seeking your true love.
III. Activity Time: Valentine's Day in China in 20__ —— Qixi (20__.8.9.)
IV. Participants:
1. Employees of enterprises and partners.
2. Special host.
V. Activity methods
1, integrate the customer resources of all departments of the company, and release the activity information to the guests in the form of short messages;
2, through the forum website print ads, advertising billboards, etc. to the merchants to release activity information, methods, etc.;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the venue, and the guests attending the event will receive the Qixi activity card at the reception desk; (Take-away Tanabata card: men's activity card: 5 yuan/Zhang, women's Tanabata card: free; (Ladies who come on that day can get a rose at the sign-in desk.)
5. Two chocolates will be presented with the card at the front desk of the lobby.
VI. Activities:
1, "Find the goddess in your heart".
Qixi Valentine's Day theme planning activity plan 2
Activity conception:
Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro. Activity Orientation: Tanabata, China's own Valentine's Day. Theme: Qixi-Chinese traditional Valentine's Day, romantic hand in hand.
Active object:
High quality and high income unmarried men and women.
Activity time:
Tanabata night. 18：30——20：30
Venue:
Number of applicants for Yong 'an Road, Fashion Hexi District, Bund: 50 men and 50 women each, *** 100.
Implementation scheme:
1: Male and female couples whose personnel require college education or above and whose salary is more than 20,003,000 yuan.
2. Publicity through newspapers, posters and other media to arouse people's awareness.
3. Advertising design needs to be novel, and the visual sense is refreshing. It is suggested that professional ideas and publicity should be used to reflect the serious and responsible attitude of this activity, improve the trust of the company and show the differences with other similar activities.
4. This activity focuses on middle-level and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The on-site host suggested that the atmosphere created by professionals should be relaxed and pleasant, and at the same time, the enthusiasm of the guests should be actively mobilized, so that they can have sufficient opportunities to show themselves, increase their attraction and achieve the initial purpose of participating in this activity.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the company's review, the applicants must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity through his work unit in a hidden way, provided that the privacy of the applicant is not revealed.
8. The qualifications of all personnel in this activity are reserved for the operation of later activities.
9. After the activity, the customer service staff will pay a phone call back to show the company's sense of responsibility and service, and take in the relevant questions raised by the applicants to lay the foundation for the weekend dinner plan.
Activity content:
1: Game interactive talent show can be a plot performance, singing or other talent plot performance. The requirement is to interpret the modern version of the ancient love story and ask for a partner. Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.
2. A hundred-person needle-piercing contest asks for a partner. The requirement is that whoever wears the most needles in the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings. This link is based on the activities organized by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.
Venue layout: Considering the venue environment of Bund Fashion itself, we don't make too many tidbits, just make a simple decoration with ribbons, paper cranes, flowers and candles on the spot, and use lighting to create the effect.
Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Lighting: A small light source is hung in the garland of paper cranes. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.
Flowers: place lilies and orchids in a prominent position on the site. Candle: put a candle on each table. Set off a romantic atmosphere.
The number plates of the equipment required for the activity are designed as heart-shaped, TV, DVDVCD, microphone, stereo, special love song discs, recent pop music, wire, lamp, origami, candle, host, staff and needle and thread. For safety reasons, it is best to customize the ones without needle tails, which are larger and thicker. The lines should be woven in at least three or four colors, and one meter for each pair is enough. The souvenir activities should be publicized and published in newspapers. The specific media can be Daily News or Holiday 100.
The publicity time is about one week.
The slogan Tanabata is China's own Valentine's Day. Remembering the immortal legend with actions for the forgotten memory.
Tanabata Valentine's Day theme planning activity plan 3
With the theme of "Beautiful Valentine's Day", to celebrate the arrival of Valentine's Day, our store launched "Beautiful Valentine's Day" activities.
First, discount promotion
On Valentine's Day, all items and products in our store are 15% off, only for one day, so bring your friends to enjoy the beautiful time!
Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept discount as the main activity of beauty salons on Valentine's Day.
Second, card promotion
"You are the most beautiful in my heart!" For the theme of Valentine's Day in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man can say "You are the most beautiful in my heart" loudly to the woman and get a valentine's set card worth 999 yuan 1 piece sent by the beauty salon.
Card-type promotion method has been tried and tested in beauty salons, and launching this kind of promotion activity on Valentine's Day not only fits the theme, but also drives men's attention to female beauty, and also reflects the beauty salon's care for female customers. This method is simple and interesting, and can help beauty salons to tap many young female consumers on Valentine's Day.
Third, consumption is delivered.
Spend Valentine's Day with you in "_ _ beauty salon!" For the theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Valentine's Day will get a sweet chocolate!
This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to spend. In addition to sending gifts related to Valentine's Day, beauty salons can also make adjustments according to their own conditions. For example, anyone who registers as a member at the store for free on Valentine's Day can enjoy "special" Valentine's Day treatment (such as a free facial treatment or a bouquet of roses, etc.).
Fourth, the Valentine's Day theme contest
With the theme of "romantic", an outdoor kissing contest will be held. If it is stipulated that as long as the lovers sign up for the kissing contest held by _ _ beauty salon for free on Valentine's Day, the couple who kissed for the longest time will get a luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)
This most direct theme promotion method can well promote the sense of participation of the masses, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers during Valentine's Day.
V. Points Promotion
Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also redeem 1 high-end beauty products; Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "give romantic points and gifts!" The promotion of points for the theme can be implemented according to the actual situation of beauty salons.
Beauty salons launch integral promotion activities during Valentine's Day to effectively increase customers' total consumption. It is advisable to set the integral limit first, and when customers reach one integral, they will be given a gift to stimulate customers' desire to spend again.
Qixi Valentine's Day Theme Planning Activity Plan 4
I. Market analysis
1, "Chinese Valentine's Day" is different:
This is a traditional festival, but now people don't celebrate it, but merchants borrow it for speculation. Therefore, only taking "Chinese Valentine's Day" as the appeal, not many people will participate.
2, clever timing _ _ before:
"Chinese Valentine's Day" is just the day before the _ _ meeting, and it can take advantage of the light of the _ _ meeting to carry out sales and promotion activities of related commodities, such as clothes, trousers, clothing and other related commodities.
3. In midsummer, seasonal goods sell well:
Summer is very hot, and summer cool goods, summer supplement goods and summer clothes are selling well.
4. Characteristics of business districts of our stores:
Except for _ _, they are all in industrial areas, with a large number of migrants, mainly young people. "Couples" is a topic that can be hyped up. Clothes, pants, clothing and so on are easy to sell.
Second, the promotion objectives:
1, increase the number of visitors.
2. Spread corporate image.
Third, the promotion time:
August _ _ to August _ _, * *12 days
Fourth, the promotion location:
_ _, _ _, _ _, _ _, _ _, _ _, _ _ * * 7 stores
V. Promotion theme:
Love decides Tanabata and welcomes _ _.
Several kinds of clothes can be introduced, which are specially designed for Valentine's Day. They are displayed with creative collocation of dried flowers and covered with transparent glass cover, which will highlight the classic models from many clothes that make consumers picky, and form a romantic and aesthetic effect under the matching of flowers, which will form an irresistible temptation to consumers.
Qixi Valentine's Day Theme Planning Activity Plan 5
1. Activity background
Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the festivals that couples must pass. On the occasion of traditional festivals, this activity will cooperate with the organizers to create a rich festive atmosphere and create a warm and cheerful friend-making experience for the guests participating in the event.
2. Purpose of the activity
It mainly plays up the atmosphere of Chinese Valentine's Day, enhances the affinity of the organizers, and promotes the interaction and hand in hand of the guests through activities, thus achieving good development.
3. Organization
Organizer: _ _ Company
Co-organizer: _ _ Alliance
Participating unit: to be determined
Step 4 Participate in the media
Television media reports of Zhejiang-Guangzhou Group and Hangzhou-Guangzhou Group, such as Metropolitan Express, Youth Times, Newspapers, Zheshang Magazine, etc.
5. Activity information
Name of the activity: Looking for "Love" Tanabata (reference, to be determined)
Activity date: August 20th, 20__
Venue: _ _ Software Park
Number of participants: 100 or so.
6. Programme of activities
A. Pre-preparation
Preparatory Committee: responsible for party preparation and smooth progress.
Composition of the Preparatory Committee:
The _ _ Alliance is mainly responsible, and the main person in charge of the organizer is invited to assist and supervise.
The organizer counts the guest information and fills in the relevant party participation form (used to make the first experience game of first love)
Ask the guests to prepare a favorite small gift (for holding hands to exchange gifts or send them to their favorite objects)
B. Activity overview process (time reference)
17:00: 00 Guests will be present to sign in.
17:00- 18:00 guest dining time
18:00-18:05 The MC announced the opening ceremony, introducing the guests present, participating guests and activities.
18: 05-18:10 host guest's speech
18: 10-20:00 Participation in guest interaction time (participation in guest interaction)
20:00-20: 15 party is over.
Active highlight setting
In order to reach the climax of the success of the party, three collective links are set up:
The first experience of love (preliminary pairing on the projection according to the information of the guests fed back in the preparatory period, choosing party partners for the guests, playing games and various game links)
Small exchange of love (exchange and delivery of favorite gifts brought by guests, the second step of choosing the favorite party object independently, and setting off a small climax of the party)
Cupid of love (please blindfold all the girls who have the right object, and the boys will perform a light kiss ceremony to further determine the object of holding hands, and win the candlelight dinner prize for couples (to be determined), which will set off the climax of the party)
Set up a small game area on site
(Chinese lantern riddle area, psychological game area, DIY favorite small gift area, wishing lighting area, etc.)
Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, the enthusiasm of participants is mobilized and the sense of participation of guests is enhanced.
Guoxue riddles area: The venue is set up with Qixi riddles area, where guests can interact with each other in solve riddles on the lanterns. The riddles are related to the theme of Qixi, and the guessed guests are given corresponding small gifts.
Psychological game area: A psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes for the guests and make test analysis for them. At the same time, experts can communicate with the guests to relieve the pressure in work.
DIY small gift area: The activity venue is equipped with DIY manual area, which can make lotus lanterns and write down wishes, and also learn to make Chinese knots, origami, tie flowers and balloons. After completion, it can be presented to your favorite object or as a souvenir.
Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the DIY manual area, and put lights in the lighting area. After nightfall, the pool is full of candlelight, and the scene is warm and romantic.
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