First of all, let's talk about joining and creating your own brand

About joining

About joining: a registered brand, an elegant image, molded packaging, a simple process of operation, a fairly good taste of the meal, plausible after-sales service, as well as a fairly high joining fee, and finally, the core package of materials that is purchased repeatedly.

Join the first day

In fact, joining a certain brand is actually very simple. Take the simplest example, such as a certain brand of rice fast food, for example, to join twenty-eight thousand dollars to learn three days. Your round-trip traveling expenses the company will bear, the reason is that you are sure to join, the reason is that you are ready to join before you go, ready to join the fee. The course will be so arranged: the first day will speak a lot of big truth, sales consultants seem to be like a master of ceremonies in the registration of the newlyweds, gushing about the vision of investors, in the clouds and the sea of people heavy, investors and brands are like a match made in heaven, was rich in unqualified praise and expectations. From the corporate culture, brand culture, brand packaging, product composition, the degree of customer flow, profit ratios, profit value, and then open branches, benefit society and so on, so that time passes very quickly, so much so that after the meal. Suddenly, a pat on the head, take back the high enthusiasm, visit the physical store.

Originally, I was hungry, and when I smelled the spice flavor of the food in the air, I didn't have the heart to listen carefully to the restaurant's composition and other boring words. All you can think about is wolfing down your food and filling up your stomach. When you're really full, you'll feel that it smells good, it does smell good. Satisfied, you wait for the afternoon classes to begin.

It's already three o'clock or so, so naturally I won't talk too much about it, and the students are seriously learning about salad platters, all kinds of homemade beverages, and colleagues are also considered to be the dessert after the meal, and looking at the fruits of their own labor, replenishing the body's loss of water at the same time, they seem to have grasped all the essentials. Being satisfied when a franchise agreement is also on the table, like a teacher instructing parents to sign, sign, pay.

Join the second day

The theme of the second day is perhaps only half an hour, the training is so simple and natural. Each trainee operates two times each and the morning is over. The afternoon is the production of edge products and snacks, the same package of ingredients, almost the same operation. Graduation on the third day, the issuance of the agreement to give some of the items and operation manual, full of confidence on their respective return. I thought I had learned a lot of food and beverage production, and I was sure I could make money, but I didn't even know how to stir-fry for New Year's. I met a guy from Guizhou some time ago, and I thought he was a good cook. I met a friend in Guizhou some time ago, the young couple opened a grilled fish restaurant, even cold dishes will not be mixed, so visit only sell grilled fish, want to dish clap cucumber? Sorry, this is really not. This, is the franchisee's fault, or personal perception of the problem? You say you, even rice and white flour still drumming do not understand it, you want to fight against the dog, really let a sigh of relief.

Franchise Day 3

By the way, it should be added that you have to spend a lot of money to buy a bunch of core packets to go back before you get on the bus. Otherwise you can't do anything.

You open a store, right?

Choose a location, open the store, and wait for customers to come in.

Babble so some of the simple process of joining, just to show that the food and drink is actually very simple, here is simple, as the title - small micro-restaurant, because of large-scale food and beverage management system and software is worth a lot of money, let's talk about only a single product operation. The last paragraph said investors are "sitting and waiting", why so say? Because they do not have many contacts before they are forced to choose the simplest operation of the project, and more do not understand marketing. No guests is the store's most anxious. But with the guests, more cost costs will be spent on core materials, and since then researching the replacement of materials, cutting corners, the flavor of the day is not as good as the day. If you have such a great ability to research and create, why did you have to learn to join in the first place? In fact, some of the franchise company is also quite profit-oriented, a bag of 27 dollars cost of the core material is sold to 140 dollars, it is no wonder that the profit ratio will be much lower.

Advise you to

Advise investors who have joined, do it seriously, do it with all your heart, do it well. Good service is the main. With a stable income and then study to create.

On the subject of joining the off-topic words

Brand registration: it is very simple, that is, it is very troublesome to name, the Chinese people to the catchy words are basically registered.

Brand culture: in fact, it is a story, you are willing to tell, tell the reasonable, I would like to listen to it, don't trace back, there is no such thing as a historical story, are made up by later generations.

Image packaging: look at your preferences, like tattoos, not necessarily tattooed a Pleasant is not good, mainly creative point. Your creative enough tide, you lead the trend.

Ingredients production: this seems to be the most difficult, many students feel the most esoteric things. In fact, all the franchisees at home almost never cook, or will only simple just. At the very least, in addition to pepper seasoning can no longer use other aroma materials players; at the very least, even the thirteen spices of the ingredient list have not seen the players; at the very least, the dumplings will only buy dumpling skin players. I can't believe I used prose. I'd like to think that if you can read a seasoning ingredient list, you'll be able to make a lot of home-cooked dishes. So I would suggest that it pays to go around the seasoning section of the grocery store when you have nothing else to do.

Speaking of marketing: group buying, takeout, networking, promotions, gifts, interaction, giveaways, discounts, coupons, freebies, and so on, everything you can think of should be piled on. Your store is suitable for what kind of, figure it out yourself.

About self-creation

In summary, it seems that there is no need to talk deeply about self-creation of the brand. Catering is risky, investment needs to be cautious. Small and micro catering is indeed a small risk factor, but we must also learn to self-regulate.