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Restaurant valentine's day planning scheme 1
I. Purpose of the programme of activities:
Enhance the visibility and brand image of catering restaurants.
II. Theme of the programme of activities:
Theme 1:
The theme of this activity is "Suddenly Meet a More Beautiful You". The theme concept of this activity is based on "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meet a More Beautiful You" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological desire of the target group as a gimmick, so as to achieve the purpose of arousing.
Theme 2:
The theme of "romantic aftertaste year"
Third, the activity plan strategy:
According to the marketing background of Qixi Festival, we will target the middle and high-end people aged 20-40. When they eat in a restaurant, they not only hope that the food is delicious, but also pay attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?
Fourth, the activity time:
8. 17 -8. 19
V. Venue:
Tentative in the dining room and outside.
Sixth, the activity orientation and tonality
1, Positioning: A Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold, and topical culture, targeting the middle and high-end consumer groups aged 20-40. 2. Tonality: the style, culture and fashion are extensive.
VII. Forms of activities
8. 14 -8. 15, the consumption reached _ _ _ amount, and the vouchers were refunded → the sales cycle of this restaurant was extended by intuitive profit promotion. 8. 16 Tanabata night theme activity → set off the audience, create news topics and expand popularity.
VIII. Contents of activities
With the theme activities on the day of Tanabata as the main line, supplemented by the early coupon rebate promotion, a three-day theme marketing activity of "Suddenly Meeting You More Beautiful" was held, and a single dating party of "Suddenly Meeting You" and a couple dating party of "Romantic Reminiscence Year" were held on the day of 8. 16. Single people aged 20-40-"Suddenly Meet You More Beautiful" Large-scale single dating party: All single people can attend the large-scale urban single dating party held by the catering restaurant on August.16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 50% discount on catering. (The specific discount depends on the restaurant.) Couples and couples aged 20-40-"Crossing the Chinese Valentine's Eve. The Year of Romantic Reminiscence" couples theme party: As long as you have a partner around you, you can attend the couples theme party held by the restaurant on 8./kloc-0./6. All couples and couples who spend money in the catering restaurant on the Chinese Valentine's Day can get a 50% discount on food and beverage.
Nine, the scene atmosphere to create
A, restaurant peripheral layout
1. Design of Queqiao Bridge on Qixi → Add the cultural atmosphere of the restaurant. Creative design of the entrance of the large-scale Queqiao Bridge on Qixi was carried out at the entrance of the restaurant, and the cultural customs of the traditional Qixi Xiangqiao Club were used to add the humanistic style and festival uniqueness of the restaurant. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store. ② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combining with the entrance of Qixi Queqiao, the layout of Cowherd and Weaver Girl's characteristic modeling figures not only intuitively increases the style and culture of the restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so that photo transmission can be used as an effective way for word-of-mouth publicity of the restaurant. (3) Antique propaganda column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique propaganda column according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan of "Meet a More Beautiful You" plays a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
(1) Chinese lanterns are arranged on Qixi Festival. Chinese lanterns are arranged in the lobby and main aisle of this restaurant to add the humanistic style in the hall. (2) Modeling and Publicity Flag Layout The banner screen and content are designed and publicized in accordance with the Qixi marketing theme, and are arranged in an orderly manner with creative modeling for event promotion and atmosphere creation. (3), the photo collection desk styling layout According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and it is decorated with active theme styling, such as sign-in board, modeling veil, _ exhibition frame, etc. (4), zoning stage modeling layout according to the actual restaurant site zoning planning and design, stage creative modeling design, layout. ⑤ The lighting equipment, lighting performance equipment, etc. required on the day of the activity are arranged according to the actual restaurant venue.
X. Activities Arrangement and Process of Tanabata Day
A, (single area)
Take a beautiful picture on Tanabata Night-invite a well-known local photography agency to join us and take photos at the entrance of the restaurant. First, admission as a Qixi event can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant, which can be used as an effective carrier for word-of-mouth publicity among target consumers. Enjoy a special literary feast-on the day of the Qixi theme activity, put in a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants. 7-minute romantic heartbeat-the main link of this area's single dating party, in the name of "7-minute romantic heartbeat", with the dim lighting style of the dining room as a foil, all customers present have 7 minutes of "time to find partners", which is full of surprises, challenges and fun. Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.
B, lovers' area
Take a romantic photo on Tanabata Night-Invite a well-known local photography agency to join us and take photos for each couple who come into the store for consumption at the entrance of the catering restaurant. First, admission as a Qixi event can quickly gather popularity and create publicity topics; Secondly, the photos with the unique information of the restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers. Find five perfect lovers-find five couples who got married on Tanabata day in the whole city, tell their romantic love stories on the day of the event, and enjoy the special Tanabata perfect couple package provided by the catering restaurant for free, which is the main link of the couple party.
Romantic aftertaste of tanabata night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Any couple who get married on tanabata day can enjoy the perfect couple package provided by the restaurant for free, the romantic wedding anniversary, the perfect love story and the sharing and blessing.
XI. Publicity
Poster propaganda theme: "Suddenly meet a more beautiful you" propaganda copy: "Are you used to being busy, do you want to find a quiet place to relax? Are you single and wondering when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to _ _ restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering restaurant.) Our purpose is to attract the attention of more audiences, and it is also the key to our marketing campaign. No matter what form the event is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to grasp the target audience. This scheme hopes to be helpful to the planning of catering in various restaurants. If you haven't planned your creativity yet, you can use this Tanabata Valentine's Day marketing plan for reference. I hope your catering business is getting better and better, and your popularity is getting higher and higher.
Restaurant valentine's day planning scheme 2
I. Background of activities
Valentine's Day is coming on February 14. Every hotel is working hard to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Tianyuan Hotel Valentine's Day (God-given marriage, love will set Tianyuan)
Third, the activity time
Month14th
Fourth, the venue of the event
Main location: xx Western Restaurant (the sixth floor of the hotel)
Secondary location: guest room
V. Activity methods
1, create a warm and charming love hall for consumers through romantic scene layout;
2. Place a "Valentine's Message Card" for couples to write their love vows on.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, the atmosphere is created
1, set a truss outside for advertising.
2. The electronic screen and LED screen in the lobby scroll and play the content about the activity.
3. Put a small display stand on the first floor and the sixth floor respectively.
4. A candlestick and a rose are placed at each table in the dining room on the sixth floor.
5. The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch style in front of the western restaurant.
8. Decorate the colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, set a champagne tower on the dining table.
1 1, set up a dining table to put a big cake on the dining table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1300 yuan (20,000 articles)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love Tianyuan. (advertising words)
B, the spring letter blooms, the roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Tianyuan Hotel, then gently bring your her or him, and start meeting on this romantic day. (SMS)
VIII. Arrangement of activities
1, Marketing Department: Launch the campaign advertisement before February 10.
2. Before February 10, other departments shall formulate detailed rules for Valentine's Day activities in combination with marketing plans.
3. Restaurant rooms should create a Valentine's Day atmosphere before February 13.
4. Engineering Department: According to the activity plan, make arrangements for light and electricity use and make special props.
Restaurant Valentine's Day Planning Scheme 3
Host: _ _ _ Restaurant
Co-organizer:
This Valentine's Day, Zun Pin Yu Cha brings male and female guests to the appointment.
When you meet love, fate begins here. ....
Origin:
There are more and more young people who yearn for true love but are alone in the city. Traditional matchmaking makes them embarrassed, and it is difficult to distinguish the level and authenticity of online dating, so they would rather be single forever.
Activity purpose:
1, culture: Let the outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Business: ① Through this activity, the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry market will be improved; ② Increase the daily average turnover of Zunpin Tea Western Restaurant.
Activity theme: _, meet true love.
Activity time: _.2. 14 (three days before and after)
Audience:
1, a member of Zunpin Language Tea;
2. Members of cooperative businesses;
Activity methods and fees:
1, integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;
2. Publish the activity information, content and activity method to the recent patrons through print advertisements, banners and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the restaurant, and participants will buy Valentine's Day activity cards at the reception desk, with men's activity cards: 150 yuan/Zhang and women's activity cards: 80 yuan/Zhang;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given with the opening of the restaurant.
Activity content:
1, the first wave of love shock: "find the goddess in your heart"
① Campaign slogan: Love happens around you;
② The company designed its own dating cards, male (green) and female (pink).
The contents of the dating card are: name (nickname), age, hobbies, work, and requirements for TA;
(3) after the guests open the stage, they will present a snack with the Valentine's Day activity card, and attach a friend card for the guests to fill in;
(4) guests can observe and then entrust the waiter to send the dating card to their favorite TA.
⑤ If both parties are interested, they can start dating after communicating with each other through the waiter.
⑥ For the business atmosphere of the lobby during the active activities, the company may consider arranging on-site hosting to set off the atmosphere.
The main job of the host is to explain the content of the activity and encourage the guests to participate.
2, the second wave of love shock: "dazzle yourself, hot MM call-up"
The event organizer will observe the female guests that night. If a young and beautiful girl is found, she can be invited to give a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive a steak coupon from the company, which can be exchanged for a free steak in 70 yuan.
3. The third wave of love shock: "True confession"
For lovers who visit Zun Pin Yu Tea Western Restaurant on Valentine's Day night, the company can provide them with the opportunity to go on stage and express their love loudly, and get a champagne (how can you not be moved by a special confession on a special day?)
4. The fourth wave of love shock: "romantic passion"
During the activity, anyone who spends all of 300 yuan will get a lottery ticket at 0:00 on February 14, and so on.
Draw a lottery ticket on the spot.
First prize: 1 99 beautiful bouquets of roses and a bottle of champagne.
Second prize: 3 large plush toys.
Third prize: 10 each with a box of chocolates.
Scene layout:
The gate:
1, two billboards on both sides of the gate, indicating the activity information;
(20 12 introduction to valentine's day activities: zunpin language tea invites you and TA to participate in the zunpin dating valentine's day PARTY, and speak out your love loudly, so that everyone can witness your's love, dance and flirt with your's sweet love. )
2, the door glass, intimate shape and rose pattern
3, above the fish pond, decorated with pink balloons.
Restaurant Valentine's Day Planning Scheme 4
First, the concept:
1. Express love, convey love
2. "If you love her, bring her."
Second, the specific plan
1. Road show mode; Set up a platform around the western restaurant, invite several couples to perform on stage, and show them in the form of "rich restaurant+ribs" (at least ten) starting with your store name, so as to promote your brand. Whoever talks too much will be rewarded with a kiss and a rose (delivered in person) or something else. (mainly the person who controls the atmosphere)
2. Send leaflets; Staff wearing ancient costumes are distributed in densely populated areas. Wearing ancient costumes brings joy to everyone, arouses everyone's curiosity and increases the popularity of the restaurant.
planning scheme
3. Pull banners. For example, "Express love and convey love" _ _ Restaurant brings you love surprises.
4. Publishing in magazines and newspapers: (Because of the high-end restaurants, celebrities don't need to talk much) The bad thing about this store is that you two lovers show that kind of intimacy impulse in that environment.
5. Cash return. Now many enterprises begin to implement the promotion strategy of cash return. As long as consumers buy the specified products, they can get cash back at the place of purchase immediately. Cash return can make consumers feel that this is a real cash discount, which can be arbitrarily controlled by consumers; It will not be limited by time, place and product brand when buying goods like coupons. Therefore, this promotion method is more popular with consumers and the promotion effect is more obvious.
6. Introduce discount coupons, increase dishes, provide value-added services and conduct entertainment activities; Introduce a couple package with a rose; During the meal, you can play light music or set a song ordering channel. After-dinner lottery activities can be carried out, and the prizes are heart-shaped balloons, small dolls and other prizes with women as the main body, or warm notes for kissing and hugging. Mainly to reduce costs. Simple and romantic.
7. (If possible) The form of airplane smoke or television.
8. Interior decoration is mainly simple, pink is better, and it is forbidden to be elegant.
Restaurant Valentine's Day Planning Scheme 5
I. Form and theme of activities
The activity was carried out in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities
1, venue layout: the hotel food court will be arranged before xx (green plants will be arranged between dining tables and corridors, the hotel POP flag will be posted, and the lighting configuration will be well done);
2. Advertising: 10 posters were made by the public relations marketing department before xx, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A. Dining starts at17: 30.
B, 200 roses will be ordered by the public relations marketing department before the afternoon of xx.
4. Marketing methods:
By means of on-the-spot marketing, visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.
Third, the menu
(68 yuan/per person) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters 1 vegetable salad 1 red wine/coffee/black tea 1 serving.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
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