77 business plan (draft)
Analysis of the current market situation
Nightclubs and KTV are both occasions for guests to sing, and due to many internal factors, they should pay attention to market changes.
the management of night shows is relatively less complicated than that of hotels. The management of night shows is more pragmatic, and it is very rigorous and orderly from the pre-training of staff to the daily management of business sites, among which personnel training is particularly important. Because training is the basis for creating an atmosphere of on-site management, the requirements for trainers are quite high, and they should be quite professional.
The company should give the guests a reason why they want to spend money with you.
Now the industry is developing rapidly, and the market has been subdivided. Any enterprise without innovation will face the test. To develop the industry, we should stick to our own positioning, keep pace with the times, innovate, adapt to market changes, and add good marketing strategies to make your new and old guests feel alive.
whether the core of any enterprise's management has the strategy to plan the enterprise's development and whether the plans are consistent, only resources can be competitive first. Resources can be divided into tangible and intangible, with tangible inclusion (manpower, material resources and financial resources) and intangible inclusion (skills, credit and interpersonal relationships). An enterprise only manages, develops and integrates human resources, and innovation is another kind of resources. Guests are the object of our eternal service, but also the source of our lives. Satisfying guests and heightening the chimney will make us happy forever.
governance business plan
1. System operation meeting (daily pre-shift meeting/weekly work instruction meeting/monthly administrative meeting) and system special meeting (business analysis/business promotion/financial budget, etc.).
2. On-the-job training and part (post) deeds investigation.
3. Human resources (services), financial control and encouragement mechanism, and marketing system.
4. Operation system (service director), control system (administration/finance/personnel), supervision system (quality inspection/training, etc.) and guarantee system (procurement/warehouse management/engineering/security /PA, etc.).
5. Operation management manual (divided into different parts), operation supervision manual, employee manual, quality inspection manual and fire leader manual.
6. job description, some policies and procedures, rules and regulations, service leadership manual, financial budget and business guidance plan.
management service concept
1. Walking management (problems are found out, not waiting for them);
2. One-week debriefing report, thematic (series) work progress overview table;
3. Anticipate in advance, control in the event, and supplement afterwards;
4. management steps: design, planning, organization, practical work, perfection, moderation and investigation;
5. Integrated operation, institutionalized governance, characteristic operation, standardized service, procedural operation, documented process, standardized quality and branded market;
6. Management awareness: awareness of industry norms, five-star scale, business innovation, product development, market development, customer relationship protection, people-oriented, service housekeeper and teamwork.
7. High-low relationship: the superior serves the subordinate, and the subordinate is responsible to the superior; Respect, trust, understand, care and cooperate with each other; Superior serves subordinates, employees serve guests and production serves sales;
Pay attention to talents or the market. Night shows are an industry with strong mobility. People working in this place really survive the fittest, because the service industry is really young. A person engaged in this industry must be able to highlight his shining side, or he may wander in this market.
core issues of business management services
In the core part of a company's business management, personal feelings depend on the overall level of the overall governance team, which is the core content of corporate culture. What is the company's culture that other people or companies can't imitate and copy? This
depends on tradition and accumulation. You can simulate a person's clothes and movements, but it is very difficult to simulate a person's heart.
77 management should have a standardized model and a very good performer, and a transparent reward and punishment system is the balance of the night show! The development of night shows is more dependent on the positioning of characteristics, but it is also necessary to invent market changes, do a good job in marketing, prevent corrosion of chimney guardrails, rectify itself and provide moral services, which is the basic strength of the industry.
Attracting guests is the first purpose. To let consumers know the name of 77, a large number of preferential campaigns can be carried out to attract guests to the store, so that he can be compared, be loyal to guests, and let them introduce friends to attract more guests (the guest's words are more effective than any advertisement). In the development of modern economy, the value of service activities has exceeded the value of material products. Therefore, we are providing the best service and creating healthy, entertaining, fashionable and joyful entertainment methods. (action management+institutional system+teaching practice+business strategy) = market = customers
Corporate culture construction:
Corporate culture refers to a kind of values, basic confidence and code of conduct that employees * * * pursue through fostering, advocating and shaping in their own business development process.
Introduce 77 enterprise image recognition system, invent brand and build corporate culture: A successful enterprise must be backed by excellent corporate culture, such as the QSCV principle of McDonald's (quality, service, hygiene and value), Haier's sincerity forever, Le Di's health, safety and joy. It can be seen that corporate culture is of great significance in the development of enterprises, and to do a good job in corporate culture is to build a management team, shape and cultivate the internal and external environment, and comprehensively improve the quality of employees in all aspects.
in short, if an enterprise wants to be bigger and stronger, it should do a good job in cultivating corporate culture from beginning to end.
business management plan and operation plan
No.77 is located in the east of Lushan County, at the intersection of National Highway 311 and 27 national highway, about 2 kilometers away from the intersection of Yao Zheng Expressway
, and sometimes about kilometers away from the industrial agglomeration area, with a superior geographical position. Many scenic spots such as Yaoshan, a national key scenic spot in the county, have created fertile soil for Lushan leisure and entertainment industry.
the development of industrial clusters has attracted a lot of foreign investment and merchants. Therefore, what Lushan lacks is a high-grade place for businessmen to negotiate and cooperate with entrepreneurs, a high-grade and high-grade entertainment place.
77 The high design standard and complete functional facilities will become a banner of Lushan entertainment service industry. Thanks to the intensive cultivation of 77 management team, "77" has become the first brand of entertainment and leisure in Lushan. Now many people are talking about it like this: "It is really rare for Lushan Night Show to combine luxurious decoration with perfect quality service like 77". When you enter the lobby, you can really feel the five-star style. Personalized sightseeing elevators, spacious corridors, Lushan's economic and social development, industrial agglomeration areas, numerous tourism and mining areas, and the entrepreneurial spirit of 77 people, 77 hotels and nightclubs are all ready, except for the east wind. And we, willing to be the east wind, do our best in 77, and let the leisure carrier of 77 Nightclub set sail as soon as possible.
first, the company's advantages and disadvantages analysis and target market analysis
< 1 > Advantages: clear at a glance, super hardware, five-star facilities as the standard, ranking first in the same industry in Lushan and even Pingdingshan.
< 2 > Disadvantages: the consumer groups are limited, and the current popularity is not high
< 3 > Target market analysis: KTV is expensive, so the leading customer base should be locked in high-end consumers such as business customers with certain spending power;
second, the general idea
77 Royal Club is located in the east section of Renmin Road, supplemented by 77 VIP buildings, with a business area of * * square meters and 32 KTV rooms, making it the leading five-star nightclub in Lushan. The hotel is equipped with five-star functions. With a total investment of 16 million yuan, it has entered the stage of installation, decoration and preparation.
In addition to scientific modern management and strict rules and regulations, an excellent team is needed to build this "aircraft carrier". All managers of the team have experience in the planning, operation and management of entertainment venues. Nightclubs in any hotel have their own advantages and disadvantages. Operators must use management methods and promotion methods to maximize the advantages of nightclubs and enhance their core competitiveness, so that nightclubs can win the best economic and social benefits.
Although 77 is located in the east of the city, its avant-garde decoration and advanced facilities and equipment exceed the scale of other nightclubs in Lushan. Coupled with advanced management mode and distinctive services, vigorous advertising and distinctive marketing, the prospect of 77 nightclub is very promising, and it can promote the popularity of 77 VIP building, enhance its popularity, and take advantage of its own advantages to quickly occupy the market.
Scientific modern management rules and regulations are the product of human culture and economic development, and are an indispensable part of market economy. Successful enterprises come from excellent management. The so-called management is the process of operating human, financial, material, time, information and other resources in a certain environment to achieve a certain purpose, and it is the process of decision-making, planning, organization, command and control. Excellent management can not be separated from a sound system. If an enterprise wants to stand out from the fierce market competition and succeed, it must strengthen management and improve various basic rules and regulations.
Third, the management idea
Customers are the parents who feed and clothe nightclubs and the soil on which nightclubs live. Only by providing high-quality services to customers can we get long-term returns. We must keep in mind the service concept in our duties: "Our job is to sell our services", "Only by improving the quality of services can we carve the market returns", "Service is fundamental, and all actions must implement the service idea", "Customer-centered, and take the customer's needs as the criterion for action". We know that only through continuous improvement and perfection can we effectively improve the service quality, and "only by upgrading can we be better". We will make unremitting efforts to thoroughly implement the service consciousness.
IV. Business Policy
Our business policy can be summarized into three elements: people-oriented, market-oriented and efficiency-oriented. We will create a high-grade image, actively strive for customers, constantly tap talents, create service characteristics and win a good reputation. Because the tourist market and customer demand are constantly changing with the times, the management strategy and method of nightclubs should also keep pace with the times, and their positioning must be constantly adjusted according to the changes in entertainment market demand. Although our management methods are constantly changing, the three elements of nightclub management policy remain unchanged. And we will also work around the idea of "creating a brand-developing a brand-expanding a brand-casting a famous brand". On the premise of understanding the market, nightclubs carry out management functions such as decision-making, planning, organization, command, control and coordination to form the maximum reception capacity and ensure the perfect unity of the double benefits of nightclubs.
v. Price Positioning
There are 32 KTV private rooms in the p>77 nightclub. According to the room size and decoration characteristics, the minimum consumption system for each private room is implemented.
price scheme:
private room type price (RMB) Remarks
luxury bag 198 special price is not included
big bag 18-128 special price is not included
middle bag 88-98 special price is not included
small bag 58-68 special price is not included.
2), the excess part is calculated separately, so as to accommodate different consumer groups.
3) The direct cost of each private room is 12%-15% of the minimum consumption price.
VI. Business Strategy
Our business strategy * * * has six parts:
1. Taking nightclubs as the core and 77 VIP buildings as the auxiliary. A well-run nightclub can directly drive the hotel to improve its economic benefits.
2. Seize our advantages, improve our popularity, and constantly increase our market share, so that the enterprise can develop steadily.
3. The marketing department must improve the market sensitivity, adjust the sales strategy in time, adapt to market changes, and adjust policies such as price, promotion and preferential treatment according to the actual situation.
4. Establish and improve relevant rules and regulations such as assessment, rewards and punishments.
5. Broaden your mind, strengthen marketing, with high prices and big discounts, flexible policies, initiative, full sales, attach importance to opinions, strengthen services, create momentum, establish an image and establish customer files.
6. Talent strategy. Recruit a large number of outstanding business elites. Recruit resident public relations through our relationship.
KTV rooms are the main source of profit for nightclubs. Therefore, we must first strengthen the expansion of KTV private room business, strive for the largest number of customers as far as possible, and avoid the cold and cheerless situation of nightclubs. You can take the so-called "popularity first, wealth later" strategy of treating guests first and then offering discounts.
we will use various marketing and promotion methods flexibly to attract as many customers as possible. Establish customer groups and make use of customers' word-of-mouth, deliberately create momentum and improve the visibility and distinguished image of nightclubs.
Besides its avant-garde decoration style, audio equipment and luxurious lighting, 77 should pay more attention to the atmosphere, characteristics and advertising, make full use of superior resources, create its own characteristics, introduce advanced management concepts, and bring consumers a brand-new concept of integrated entertainment service.
the business manager (mommy) goes to work according to the company's attendance system every day, and rewards and punishments are given according to the company's miss management system of public relations department.
Detailed business promotion plan
VII. Resource integration
The management of nightclubs includes both management and operation, and operation and management are two inseparable and integrated components in the organic whole of nightclub development.
The management focuses on the market and the demand, which mainly includes: market survey and situation analysis, how nightclubs adapt to the market demand, how to innovate the characteristics of combined nightclubs, how to participate in market competition, how to open up tourist channels, etc.
Management focuses on specific business activities, which mainly includes: organizing and allocating the manpower, material resources and financial resources of nightclubs according to the needs of scientific management, so as to ensure the normal operation of nightclubs' businesses and ensure and control the service quality. It can be seen that management determines management, which restricts management, and management is a necessary condition for management. However, management and management have overlapping concepts. Management contains management, and these two concepts are integrated and inseparable.
Because management and operation are inseparable, it is customary to refer to management as management for short.
all the management activities of nightclubs are inseparable from resources, and the resources used in nightclubs are in five aspects:
1. Human resources 2. Financial resources 3. Material resources 4. Information resources 5. Image resources
< 1 > Organize and manage the company's existing human and material resources, and reasonably and effectively combine and allocate human, material and information resources to ensure reasonable and effective operation.
< 2 > Constantly reform and improve the internal management mechanism to create a positive working environment for employees. Strengthen the training of employees' operating skills and adjust their selling skills and mentality to form internal marketing awareness.
< 3 > Supervision and management of on-site operation, so as to achieve pre-shift meeting, on-site patrol, after-shift summary, solve problems when encountering problems, and do reasonable and effective management of the site.