Wuyang ice cream was incorporated into Yuexiu Food last year and has been managed and operated by Volkswagen Dairy. "From the data point of view, we have achieved' good results' in the past year. Recently, Zhu Yihua, Party Secretary of Fengxing Dairy, said at the first anniversary conference of Wuyang ice cream held by Yuexiu Food.

According to Zhu Yihua, in the past year, Volkswagen Dairy not only strengthened the connection between Wuyang ice cream and urban culture through cultural creation, but also "went out of Guangzhou" in distribution: by the end of 20021,after strengthening the distribution system and logistics distribution system, Wuyang ice cream sales outlets in Guangdong, Guangxi and Hainan had covered and expanded to more than 30,000.

Behind the hot operation and good performance of Wuyang ice cream in dairy industry, dairy enterprises regard ice cream as their key business and have made good profits. According to industry data, in 2020, the annual market scale of China ice cream industry has reached 654.38+047 billion yuan, but the share of head brands is only about 30%, which means that there is still much room for improvement for ice cream industry practitioners.

Indirect rumor that "Wuyang ice cream disappears"

Yuexiu Food publicized the first anniversary of Wuyang ice cream's joining in a big way, and there was quite an indirect rumor that Wuyang ice cream disappeared.

According to public information, before joining Yuexiu Food, Wuyang ice cream was produced and operated by the multinational company Nestle from 1999 to 202 1. Guangzhou Light Industry and Trade Group (hereinafter referred to as Guangzhou Light Industry) owns the trademark right of Wuyang.

However, only four days later, under the overall arrangement of Guangzhou SASAC, Yuexiu Group signed a transfer agreement with Guangzhou Light Industry, and owned the trademark of "Wuyang" series. The transition period of trademark transfer was from May 200217 to September 30, 200217. Based on this, it is not difficult to understand that Yuexiu Food is described as "returning" to join the local ice cream brand Wuyang Ice Cream.

According to public information, Wuyang ice cream is currently produced in cooperation, with a cooperative factory in Shantou, Guangdong and a cooperative factory in Inner Mongolia. As for self-built production capacity, Fengxing Dairy is considering building an ice cream production line in the second phase of its Shitan factory, with a planned production capacity of 20,000 pieces per hour.

Ice cream has become a new growth point for dairy enterprises.

From the perspective of the industry, from the perspective of the coordinated development of Volkswagen Dairy Plus and Wuyang Ice Cream, ice cream (ice cream) has become the key sector of dairy enterprises.

For example, two domestic dairy giants, Yili and Mengniu, ice cream has become a relatively large business channel. Yili's 20021annual report shows that the income from cold drinks (ice cream) business last year was 7 1.6 1 100 million yuan, a year-on-year increase of16.28%; Mengniu's financial report data also showed that the income from ice cream business was 4,240.2 billion yuan, an increase of 6 1% over last year.

Behind the rapid growth of ice cream business of related enterprises is a broad consumer market.

According to the innovative data of FBIF food and beverage, the ice cream market in China has reached 654.38+0.47 billion yuan in 2020, among which Yili, Menglong (Unilever), Keduo (Unilever), Mengniu and Wufeng rank among the top five in the market, but their market share is only 30.7%, which means that nearly 70% of the market is divided by several brands.

According to Sky Survey data, by the end of April this year, there were nearly 45,000 ice cream related enterprises in China.

According to the industry, the price increase of ice cream is closely related to the price increase of raw milk. According to the data of the Ministry of Agriculture and Rural Affairs in the first week of May this year, at present, the average price of raw milk in Inner Mongolia, Hebei and other major provinces 10 is 4. 17 yuan/kg. Although it decreased by 1.2% compared with the same period of last year, the price is still running at a high level.

Related Q&A: Which listed company is Wuyang Ice Cream? Wuyang ice cream is a product of Guangzhou Frozen Food Co., Ltd. Because Guangzhou Frozen Food Co., Ltd. was controlled by Nestle on 1999, Wuyang ice cream belongs to Nestle.