Jolez, who focuses on "romance, youthful vitality and fun", perfectly combines face value with personality and adopts the marketing strategy of "360 full scene". Qiao Lezi, as the main product of Yili Ice Products, created a performance of more than 200 million yuan as soon as it was listed in 2003.
After two years of accumulation and adjustment, the brand slogan "I like you for no reason" has clarified the strategy of brand operation. Since 2006, Angela Zhang, a well-known singer from Taiwan Province Province, has been used as the advertising spokesperson, which has strongly supported the fashionable and healthy product characteristics of Qiaolezi series products and enabled Qiaolezi to achieve sales of 400 million yuan that year.
Qiao Lezi product category:
1, brand-new Joe
Rich and smooth toffee sauce and sweet cranberry jam meet beautifully in delicate vanilla ice cream, and the outer layer is wrapped in crispy chocolate chips, and every bite is sweet.
2. Newly upgraded classic Joe Aiguo
Covered with rich chocolate crispy skin, wrapped in smooth vanilla ice cream, chocolate bars with unique and mellow taste, and specially filled with blueberry jam mixed with crispy nuts, it is multi-flavored, layered and slightly sour, bringing more surprise experiences to your taste buds.
3, classic brittle bar
Yili ice cream is a classic product with rich structure. There is vanilla ice cream under the crispy chocolate crust and crispy Iowa shortbread on the inner chocolate bar.
4. Classic milk stick
Full-bodied chocolate crispy skin is wrapped in delicate and smooth vanilla ice milk, dotted with fresh pineapple pulp particles. The sweet and fresh layering makes the surprise linger slowly between the lips and teeth.
5. Newly upgraded ice cream sandwich
Crispy chocolate chip cookies and rich vanilla ice cream, adding sweet strawberry jam in crispy wafer, and adding sweet strawberry jam, are the latest contributions of ice cream sandwiches.
6, vanilla chocolate crispy tube
The rich vanilla ice milk is drenched with rich chocolate sauce and matched with a unique crispy tube soaked in chocolate juice. While tasting the fragrant ice cream, it will bring you a wonderful feeling of double crispness.
7.sweet wheat biscuit chocolate
Pure vanilla ice cream and unique malt chocolate ice cream, mixed with rich Oreo cookie particles, are a wonderful combination of smoothness and crispness, allowing you to experience a rich and sweet taste!
8. Four circles
Ice milk and chocolate crispy, layered, combined with crisp and smooth rich taste. Four black and white circles, wrapped in fun and delicious.
9. Brand new spinning cup
Pure chocolate sauce falls in love with fragrant and delicate vanilla ice cream, which rotates with perfect dance and gives people a melody. Putting it in your mouth is an intoxicating dream feeling.
10, Qiao Yuan Cup
The delicate and pure milk-flavored milk material and rich chocolate sauce are intertwined, and the sweetness blooms on the tip of the tongue, giving a new interpretation of your confident taste.