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There are detailed illustrations and flowcharts!

The popularity of Tujia Xishi sesame cakes has not only become a "hot commodity" for all businesses, but also a hot post on the Internet.

Exercise:

1, put white flour, yeast, warm water, butter and sugar into a basin, knead into dough, cover and ferment for about two hours.

2. Chop the floss and shallots for later use. Then chop the beef and garlic, so that the garlic flavor can fully enter the beef.

3. Squeeze the dough into a face the size of a nephew, press it into a two-inch pancake, stick a small hole in it with a toothpick, sprinkle the stirred minced meat and beef on the cake, and then brush the pepper, pepper, cumin and salt evenly on the cake. 4. Put the prepared cake embryo into the oven at 190 degrees and bake for 20 minutes.

Tip: Dough is very important. Adding some sugar can play the role of rapid fermentation and increase the taste of the cake. At the same time, before putting in the oven, brush the egg yolk on the surface of the cake to make it golden yellow and taste better.

Low barriers to entry lead to flooding.

The reason why biscuit shops can appear "flooding" is inseparable from their low threshold.

It is understood that the general cost of a Tujia Xishi sesame seed cake franchise store is about 20,000 yuan. Equipment includes: automatic oven with digital temperature display, 1500 to 5000 yuan. ◆500 to 1000 yuan. Stainless steel console, 300 yuan. The cost of making cakes: based on the wholesale price of 2 yuan per kilogram of flour, after adding water, 1 kg will become 3.4 kilograms, and a cake 180 grams of flour is about 0. 106 yuan. Meat per kilogram 16 yuan, with15g, about 0.24 yuan. Spice used in 360 yuan is 0.2g per kilogram, which is about 0.072 yuan. Other ingredients are 25 grams per kilogram of 3 yuan, which is about 0.075 yuan. 6 yuan per kilogram of oil, 20g, about 0. 12 yuan. The cost of each cake is about 0.6 13 yuan. Considering the wear and tear of the equipment, each cake should not exceed 0.64 yuan. According to the 2 yuan calculation of each cake, 500 cakes are sold every day, and the turnover is 1 000 yuan, so the daily income is 600 yuan, and the monthly income is1.8000 yuan. Because of the low initial investment, fast income and low threshold, almost everyone wants to get a share in the tide of "Tujia Xishi Sesame Cake".

Patent expert

Each has its own taste, and who is the first is difficult to define.

"Even if you apply for a patent, you can protect the formula of your own sesame cake, but you can't protect the trademark." Regarding the registration and protection of various "Tujia" trademarks, Tao Xinliang, dean of the School of Intellectual Property of Shangda University, thinks that it is debatable whether the word "falling slag" can be applied as its own trademark. "Because these words are spoken words in people's daily life, it seems inappropriate to use ordinary language as a trademark."

At the same time, Tao Xinliang also said that even if the application for the trademark "Slag Drop" is successful, it can only guarantee that other biscuit shops "cannot use the word" Slag Drop "alone". "Besides, every biscuit shop has different tastes. It's hard to say who comes first. Because the same raw materials are not used, the first person who built the store can't produce the evidence of' first', so it is difficult to define who infringes on this issue. "

The "founder" said that it took three months to develop the patent of Tujia sesame seed cake, but it had nothing to do with Tujia.

"I spent three months tasting Tujia sesame cakes." Speaking of Tujia sesame seed cake, you have to mention one person-Xu. The 40-year-old Anhui native has been following the tastes of Shanghainese since he came to Shanghai in the 1980s. He said that Italian pie, Tieqiao sesame seed cake and Tujia sesame seed cake were all his painstaking efforts. He said, "Because the word' Tujia' can't be registered, we can only apply for the word' scum' as a trademark."

This version was written by Wang Jiamin.

Start by making Italian pies.

"In the early 1980s, when I first came to Shanghai, I didn't have any money on me. At that time, I wanted to do some small business with low cost and quick return, so I began to try to make Italian pies myself. " Xu said that he didn't expect to be a great success at that time. Italian pies are very popular. From a self-employed person with only one small shop to a big boss with many branches, Xu tasted the taste of success. At this time, many Anhui villagers also found him here and wanted to see his success.

Xu told reporters that he didn't know what "brand protection" was at that time, for the simple reason that "fellow villagers should help each other". He always welcomed fellow villagers who came to "learn from the scriptures" and personally taught the secret of stuffing, so that later various "Italian pie shops" spread all over the city.

"I feel sick when I try to eat sesame cake."

"It took me three months just to study the ingredients." Kraft paper packaging, sesame-flavored shortcakes, and "masterpieces" developed by ourselves are full of pride in Xu's words.

"I don't know how many cookies I had to eat every day during that time." Xu told reporters that in three months, he and his team spent every day in piles of biscuits. A little more salty, a little more cumin, and the cake should be crispy. In order to adjust the taste to the best state, Xu said that he felt sick as soon as he ate the sesame seed cake. "I haven't touched the biscuits since they were introduced to the market."

I was shocked by the popularity.

When Tujia sesame seed cake was first developed, Xu was not sure whether it could occupy the market. As a sounding stone, he first changed his subordinate "Tieqiao Bakery" into "Tujia Slag Bakery". Unexpectedly, after the launch, the bursts of cumin incense attracted countless diners to move their index fingers, which made them unable to believe it.

With the success of the first store, Xu quickly attacked and renovated almost all the "Tieqiao biscuit shops" to specialize in Tujia biscuits. Half a month later, the first franchise store also opened. Originally, the dress of employees was the first basic requirement of franchise chain store, but the development speed at that time made Xu franchise stores rush into the market without even ordering the uniforms of employees.

Learn lessons and take the road of safeguarding rights.

With the experience of "Italian school" in those years, after Tujia sesame cake was successfully put on the market, the first thing Xu thought was to "register the trademark as soon as possible". "We have now passed the brand certification of' China Quality Miles'. If there are consumer complaints and infringements, the industrial and commercial departments will come forward to defend their rights. "

At the same time, the trademark of "Tujia slag-dropping sesame seed cake" also applied for registration in 65438+February last year. "Because the word Tujia can't be registered, we can only apply for the word' scum' as a trademark. After half a year's examination and approval, we will begin to safeguard the legal rights of our trademark "Slag".

Although there are many Tujia sesame seed cake shops all over the country, Xu claims to be confident about his sesame seed cake. "Others can use the same store, but he can't copy my raw material formula. I believe that anyone who has tasted my biscuits can tell. "

Xu doesn't care about the controversy about "which Tujia sesame cake to bake first". "My store is the first in Shanghai, and my fillings are all developed by myself. I have confidence in my own brand. Moreover, each product has its own life cycle. I'm already developing my new product. At that time, I will naturally quit this battle. What's the point of who comes first? "

■ Folk experts say

I traveled to Tujia nationality, and I have never seen similar baked wheat cakes.

Since all biscuit shops have hung up the signboard of "Tujia", whether this biscuit originated from Tujia has become the focus of people's attention. To this end, the reporter interviewed Chen, dean of the School of Chinese as a Foreign Language of China Normal University and an expert in folklore research. "When I visited Tujia people in those years, I had never seen similar baked wheat cakes." However, he told reporters that although it was the first time that he heard of the new food "Tujia sesame cake", he was not sure whether Tujia people had this traditional food. "

What should I pay attention to when eating slag-dropping sesame seed cake?

Qingdao News Net 2006-03-0210: 04:10 Beiqing Net-Legal Evening News

Slag-dropping sesame cakes have recently become popular. Every rush hour, many small shops selling dried dregs cakes line up in front of them. Some office workers buy a sesame cake with dregs and eat it all the way home, so it's a dinner.

An Jianhua, a famous nutrition expert at Beijing Normal University, said that noodles and meat needed to make dried dregs cakes contain nutrients such as protein, but the nutrients are not perfect, and they are not enough for human consumption for one day. Always eat only one meal.

Slag baked wheat cake will lead to unbalanced nutrition for a long time.

Slag cake is baked with brush oil, which is high in calories and not suitable for dinner. If you want to eat it as a staple food for breakfast and lunch, you should also eat it with cucumbers, tomatoes, duck eggs and so on. It is conducive to balanced nutrition. You can drink boiled water or green tea when eating dried dregs cake, and both can get rid of greasy. Try not to drink too sweet drinks such as cola, otherwise it will affect your appetite.