Current location - Recipe Complete Network - Dietary recipes - What brands of yellow rice wine did Gu Yue Longshan produce, and what was its marketing strategy?
What brands of yellow rice wine did Gu Yue Longshan produce, and what was its marketing strategy?
China Shaoxing Yellow Rice Wine Group Co., Ltd. was established in 1994, which is a joint venture between Shaoxing Brewing Corporation and Shen Yonghe Winery, which was founded in 1664. It is a state-owned asset management unit authorized by the municipal government and one of the 520 national key enterprises identified by the State Council. It is the largest yellow rice wine production and management enterprise in China and the chairman unit of china alcoholic drinks industry association Yellow Rice Wine Branch, and its scale strength and economic benefits maintain a leading position among the national yellow rice wine enterprises.

The group company has more than 4 100 employees, with total assets of 5.59 billion yuan. Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd., which is controlled by its subsidiary, is the first yellow wine listed company in China, with an annual output of high-quality Shaoxing yellow wine140,000 liters. It has 4 Chinese time-honored brands, 2 China famous trademarks, 2 China famous brands and 250,000 liters of aged wine in Guyuelongshan Central Wine Warehouse. The company has domestic first-class yellow rice wine production technology equipment and provincial yellow rice wine technology center, gathered a group of national wine critics, and successively passed ISO900 1 international standard quality system, ISO 1400 1 international standard environmental management system, HACCP food safety management system and green food certification. The main products, Gu Yue Longshan, Shen Yonghe, Nverhong and Jianhu Shaoxing Liquor, are the first batch of products of geographical origin protection in China, and have won many international and domestic gold medals. The company has successively won the titles of "National Model Workers' Home", "Zhejiang Integrity Demonstration Enterprise", "Zhejiang Top 100 Taxpayers", "Zhejiang First Green Enterprise", "Shaoxing First Corporate Culture Demonstration Unit", "Shaoxing Charity Star", "Shaoxing Top 25 Key Industrial Enterprises" and "2009 Zhejiang Excellent Corporate Culture Unit".

The people of Longshan in Guyue always adhere to the business philosophy of "brewing national wine with wisdom and diligence, and repaying the social business philosophy with kindness and sincerity", and carry forward the enterprise spirit of "inheriting civilization, working hard together, brewing the quintessence of the country and nourishing life", and strive to continue to lead the yellow wine industry and create an international brand!