Coffee Bean Poster - Regarding coffee, what are the similarities and differences between San District Comprehensive and Huaxie Qingfeng?

Starbucks advertising poster design pictures?

Starbucks is the name of an American coffee chain company. It was established in 1971 and is the world's largest coffee chain. Its headquarters is located in Seattle, Washington, USA. The following is compiled by me for everyone, I hope you will like it!

Starbucks poster advertising classic poster pictures

Starbucks business philosophy

Treat with "salary" Employees

Starbucks always puts employees first and is willing to invest heavily in employees. All of this comes from the values ????and beliefs of its chairman Schultz. Schulz's management style is related to his poor family background. He has understood and sympathized with people living at the bottom of society since he was a child. His life experience and training directly affected Starbucks' ownership structure and corporate culture. In turn, this ownership structure and corporate culture played an indispensable role in promoting success. He firmly believes that putting employees' interests first and respecting their contributions will lead to first-class customer service and a good return on investment.

Starbucks strengthens its culture and values ??through employee incentive systems and becomes one of the companies that builds its brand without advertising. Compared with other companies in the same industry, Starbucks employees' wages and benefits are very generous. Starbucks conducts a salary survey among peers every year. After comparative analysis, there will be a fixed salary increase every year. In many companies, working overtime for free is commonplace, but at Starbucks, working overtime is considered a happy thing. Because those employees who work more than 20 hours a week can enjoy additional benefits such as health, employee assistance programs and disability insurance provided by the company, which is extremely rare in the industry. This unique welfare plan allows Starbucks to take care of employees' families as much as possible, and has different subsidies for employees' families in different situations. Although the money is not a lot, it will make employees feel that the company cares about them. Employees who enjoy benefits are grateful for them and will be more attentive to customers.

In addition to enjoying generous wages and benefits, Starbucks employees can also purchase the company's stock options at low prices in accordance with regulations. As early as 1991, Starbucks established a stock investment program that allowed employees to purchase stocks at a discount. In this way, all employees have the opportunity to become owners of the company. The price of Starbucks stock continues to soar, and employee option value and pride continue to rise. In addition, Starbucks also attaches great importance to the ideological education of employees, so that employees can establish the concept that they are shareholders of the company. At Starbucks, employees are not called employees, but "partners." Even the headquarters of Starbucks Corporation is named Starbucks Support Center ***StarbucksSupportCenter***, which shows that its function is to provide information and support to employees rather than to issue orders to employees.

Starbucks’ salary incentive mechanism not only increases employees’ income, but also enhances the company’s culture and values ??and reduces employee turnover. According to surveys, Starbucks employee turnover rate is about one-third of that of its peers, and employees love working for Starbucks. As Schultz said: Implementing effective incentive mechanisms and respecting employees have enabled us to earn a lot of money and make the company more competitive. Why not do it.

Allow employees to contribute ideas

Any suggestion, no matter how trivial, can make a big or small improvement to the company. At Starbucks, in order to encourage employees to contribute ideas, the company takes every employee's suggestions seriously. Starbucks often conducts company-wide public opinion surveys. Employees can speak freely about issues through a telephone survey system or fill out comment cards. Relevant managers will respond to employees' ideas within two weeks. Starbucks has also set up an open forum internally to discuss employee concerns about work, tell employees about recent major events in the company, explain financial performance, and allow employees to ask questions to senior management. In Starbucks' view, employees reporting problems can bring new information and good ideas to management, and provide solutions to problems from different perspectives, which is worthy of collection and study by the company.

In addition, the company regularly publishes employee letters, which are often about company development issues.

Suggestions from employees can make the company pay special attention to details. Sometimes, those seemingly inconspicuous suggestions can often make a company's performance reach a big level. And a company's superb ability to master details will enable companies to deal with complex problems more effectively, allowing them to do what their competitors cannot. Being good at listening to small ideas from employees makes Starbucks' decision-making more flexible, faster and more adaptable. It also improves the atmosphere of trust, respect and communication within the team and enhances employees' sense of ownership.

Selling experience culture

Some people divide companies into three categories: the first category sells culture, the second category sells services, and the third category sells quality. What Starbucks sells is not only high-quality coffee and perfect service, but more importantly, customers’ coffee experience culture.

In Starbucks’ view, people’s residence spaces are divided into homes, offices and other places. McDonald's strives to create an atmosphere of home and strives to maintain as long an ambiguous relationship as possible with people's first place of residence - family; as a coffee shop, Starbucks is committed to seizing people's third place of residence and focusing on making money. A space for people to stay. On-site exquisite piano performances, European and American classic music backgrounds, fashionable newspapers and magazines, exquisite European jewelry and other supporting facilities strive to create a noble, fashionable, romantic and cultural atmosphere for consumers. Let drinking coffee become a life experience, and let coffee drinkers feel that when they enjoy coffee, they are not only having fun and leisure, but also experiencing fashion and culture.

If three or four people go to drink coffee together, Starbucks will allocate a barista for these people. Once a customer has any questions about the selection, brewing, roasting, etc. of coffee beans, the barista will patiently and carefully explain it to him, so that the customer can find the coffee that best suits their taste and appreciate the coffee culture promoted by Starbucks. Culture gives its higher prices a sufficient reason for its existence. Not only can customers gain great psychological satisfaction, but Starbucks can also earn high profits.

Starbucks never advertises. Starbucks believes that coffee is not like McDonald's. Coffee has its own unique culture. Sponsoring cultural activities is very important for Starbucks' image promotion. For example, Starbucks is the main sponsor of the APEC meeting held in Shanghai.

Although international coffee companies such as Nestlé and Maxwell have set up factories and stores in China, their instant coffee does not taste much sweetness, and they even pioneered Starbucks' brewed coffee. Once Starbucks labeled coffee consumption as a cultural label, it doubled its profits and achieved a high return on investment.

Starbucks believes that their product is not only coffee, but also the experience culture of coffee shops. One of Starbucks' main competitive strategies is to communicate with customers in coffee shops. What is particularly important is the communication between coffee makers and customers. Every coffee student must receive no less than 24 hours of pre-job training, including customer service, basic sales skills, basic coffee knowledge, coffee making skills, etc. Coffee masters must be able to anticipate customers' needs and boldly make eye contact while patiently explaining the different tastes and aromas of coffee.

Starbucks treats its employees with heart, and employees treat customers with heart. What guests enjoy at Starbucks is not just coffee, but an experience culture of full participation in activities. Why does a cup of coffee worth only 3 cents cost $3 at Starbucks? Why can Starbucks not only bring the expected value to customers, but also allow the company to gain more substantial profits? An important reason is that Starbucks has always insisted on " Respect employees, start from customers, win-win with employees and customers" business philosophy.

Related articles: Introduction to Amber Blue Mountain Coffee

Unprecedented and unprecedented, the green beans of Amber Manor Blue Mountain Coffee in Jamaica have made their debut.

In 2004, Blue Mountain Coffee officially entered the Chinese market in the form of finished product packaging of cooked beans. The brand at that time was Blue Mountain Coffee Beans from Mavisbane Manor.

Before 2009, the cooked bean products of Jamaican Blue Mountain Coffee Enbo Manor also began to enter China. However, the green Blue Mountain Coffee beans were never actually imported and sold in the Chinese market and were basically purchased by Japan. Since 2010, Blue Mountain coffee green beans have gradually entered China, including green beans from different estates such as RSW Manor, Mavisbaan Manor, Wallenford Manor, and Jinbei Manor. From 2004 to 2017, Blue Mountain Coffee has been in China It has been 15 years since we started selling the beans, but in the past 15 years, the Blue Mountain No. 1 green beans from Amber Manor in Jamaica that we have dreamed of have never appeared. After our unremitting efforts, we finally introduced them to China. Its arrival can be said to be an icebreaker. The journey has brought a strong shock to the Chinese coffee industry. It can be said that: in the past, it was hidden deep in the dark, but today it has made its debut, proudly standing at the top of the mountain, Enbo Manor Blue Mountain.

Enbo Blue Mountain Coffee is the only Blue Mountain coffee beans grown above 1,800 meters. Other Blue Mountain estates grow at an altitude of around 1,500 meters. The coffee beans from these estates are produced two seasons a year. Only the Blue Mountain coffee from Enbo Estate is grown at the top of the Blue Mountains and can produce one season a year. . So some people think this is misinformation. We know that Gesha in Panama’s Emerald Estate only grows at an altitude of about 1,600 meters. The Embo Blue Mountain is at the top of the Blue Mountain with the highest altitude of 2100 meters, which cannot but be amazing. Many people think that the poster coffee beans can hardly survive at this altitude, but the Enbo Manor Blue Mountain slowly forms beans in this environment, thus producing Produce unparalleled Enbo Blue Mountain coffee beans!

Enbo Manor Blue Mountain coffee is so precious and scarce that it must be called the best of the Jamaican Blue Mountain coffee treasures, and it has naturally become the country of Jamaica. It is a national treasure. On major foreign affairs occasions in Jamaica, the Blue Mountain coffee of Enbo Manor is considered to represent the image of the highest courtesy of the country of Jamaica. During the Shanghai World Expo, the only representative of Jamaican Blue Mountain coffee on display at the Shanghai World Expo was the Enbo Blue Mountain coffee beans. , it is the representative and pride of the Jamaica pavilion. In 2008, U.S. President Obama visited Jamaica. The Jamaican government presented Enbo Blue Mountain Coffee to U.S. President Obama as a national gift. It can be seen that Enbo Manor Blue Mountain Coffee has a very special status in the country of Jamaica, and it is also unmatched by other manor Blue Mountain Coffees. Comparable.

The reason why Enbo Blue Mountain Coffee has such a high reputation in Jamaica is mainly because of its high quality. Not only because of its high altitude and slow bean formation, but also because of its unique flavor, everyone who has tasted this coffee will be impressed by its unique and unique flavor. The size of Enbo Blue Mountain coffee beans is about 17 mesh, and the beans are uniform and full. . Known as the "coffee beauty", Enbo Blue Mountain Coffee has a smooth taste and rich aroma, leaving endless space for imagination and endless aftertaste. We are willing to serve you a cup of the most beautiful coffee! About coffee, District Three What are the similarities and differences between Comprehensive and Huaxie Qingfeng coffee?

The same thing between San District Comprehensive and Huaxie Qingfeng is that they are both coffee drinks made from composite coffee beans. The differences are as follows:

1. Different meanings

Three-zone comprehensive: coffee made from a blend of coffee beans of three or more varieties.

Hua Xie Qingfeng: A coffee made by blending three or more coffee beans using the ice drip method.

2. Different categories

Three-zone comprehensive: The three-zone comprehensive is hot coffee.

Flower Flowers Qingfeng: Flowers Fading Qingfeng is iced coffee.

3. Different tastes

Comprehensive of three zones: rich taste.

Huaxie Qingfeng: The taste is light and smooth.

4. Different alcohol levels

Comprehensive analysis of the three areas: the alcohol level is medium.

Huaxie Qingfeng: The alcohol content is lower than that of the three regions.