1, brand function: Pathfinder is a company specializing in outdoor products, including men's and women's clothing, equipment and accessories. Li Ning is a sportswear company, whose products cover basketball, running and other fields.

2. Brand price: Pathfinder's products are targeted at the middle and high-end market, and the price is between 100 yuan-1000 yuan. Pay attention to the quality and functionality of products to meet the needs of outdoor sports enthusiasts. Li Ning's products are positioned in the mid-market and the price is relatively low. Pay attention to the cost performance of products and the needs of mass consumers.