The format of a poster usually consists of three parts, namely, title, text and signature.
The title of the poster is extremely important for the promotion of the poster. Therefore, the title writing should be concise, vivid, novel and eye-catching to attract readers' attention. The title of a poster usually has two forms: one is to use the word "poster" directly; The other is to write the title according to the content of the poster.
The poster theme is the core part of the poster, and it is a concrete description of the poster title. Language requirements are vivid, concise and to the point. This is both encouraging and not exaggerated. The common forms of text are: brief description, literary description and artistic design.
First of all, the theme is clear. Secondly, the key words are prominent (bold is bold, red is red).
Third, it conforms to reading habits.
Fourth, stimulate the desire to click in the shortest time (try to think).
Fifth, the color should not be too eye-catching (not too fancy).
Introduction:
Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".
Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.
What is the format of the poster? The format of the poster is as follows:
Posters generally consist of three parts: title, text and signature. Regular posters usually include the nature, organizer, time and place of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.
Related requirements:
Posters must clearly indicate the location, time and main content of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. The layout of the poster can be artistically treated to attract the audience.
In the use of color, you can use different main colors according to the needs of the home page content. Because colors are symbolic, for example, tender green, emerald green, gold and taupe can symbolize spring, summer, autumn and winter respectively. Secondly, there are professional logo colors, such as olive green for military police and white for medical care.
The name poster format poster originated in Shanghai and is a way of publicity. It is mostly used in film and television dramas and new product promotion, and uses elements such as pictures, characters, colors and spaces to make a complete combination. The following is my carefully arranged poster format, I hope it will help you!
(A) the concept and characteristics of posters
Posters are applied documents used to report or introduce plays, movies, cultural performances, sports competitions or reports, exhibitions, etc. to the public.
The name of the poster originated in Shanghai. In the old society, people often referred to professional cultural performances as "going to sea", and engaging in professional cultural performances became "going to sea". As the information of drama performance, posters are also called "posters". Now the poster has a wider scope of application. In addition to posting, some of them are published in newspapers or broadcast on radio and TV stations.
Posters attract readers' attention with novel forms and decorative beauty. Headlines are big and eye-catching, and information is transmitted quickly. Most of them are posted in their own units or places where publicity is fixed, which has an advertising effect and encourages as many people as possible to participate.
(B) the writing format of the poster
There are many kinds of posters, and their writing methods also have their own emphasis and characteristics. But the basic content of the poster usually includes the following three parts:
1. Title. The title can have three forms:
(1) The word "poster" is written on the text, and the font is large and eye-catching to attract people's attention.
(2) Write the activities directly, such as "dancing", "academic lectures" and "ball news", so that people can know what they are at a glance.
(3) Add the name of the organizer before the content of the activity, such as "Seminar on Ding Ling's Works Held by Chinese Writers Association"; Some people also add a few words summarizing the purpose and significance before the main title as eyebrows to explain the purpose and wonderful degree of the activity, so as to render the atmosphere and arouse people's enthusiasm for participation.
2. Text. Generally, it is written item by item, and the time, place, content, participation method and matters needing attention of the activity are listed item by item. In order to enhance the attraction, when introducing the content, the language can be lively, the writing can be lively, and it can be accompanied by symbolic patterns to expand the publicity effect.
3. signature. Indicate the organizer and organizer, and indicate the date in the next line.
(3) Requirements for writing posters
1. The content must be true and the title consistent; Some words of encouragement can be used appropriately, but they must not be inaccurate.
2. The text should be concise and neat, and the items should be clear and clear.
3. According to the content with artistic patterns, color and composition should be eye-catching, with the flavor of the times and decorative beauty.
Fan Wen:
In order to further promote the development of college students' scientific and technological activities, the Youth League Committee invited Professor xx, a famous mechanic, to give a "report on how college students engage in scientific and technological activities", and hoped that all students would actively participate.
Time: 20xx, June 20th.
Venue: University Lecture Hall
Xx college student union
20XX June 18
A brief comment on this poster, the title is eye-catching, the main body clearly States the purpose and speaker of the report, and puts forward the requirement of "I hope all students will participate enthusiastically" Finally, give the time, place and signature. The full text is short, clear and consistent with the title.
distinctive
1. Advertising
The poster of TV series "Song in the Cloud" hopes that all sectors of society will participate. This is an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.
2. Commerciality
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.
use
1. Advertising poster: It can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3. Corporate poster: recognized by the corporate sector, he can use some ideas of employees to control and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.
design tactics
Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition level of near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or several deliberately painted crazy thick lines, or banded English or patterns appear in the background or periphery of a packaging theme name. , all show a feeling of "",and the theme name is dignified and steady, and the background is calm, which is the scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
(5) The contrast of composition techniques between China and the West often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a package design. And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
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