In June 2012, the "Tianyuan Basket" Dragon Boat Festival Zongzi gift basket of Yucha Restaurant Company was priced at 1,880 yuan on its official website. Although it is called a rice dumpling gift basket, the price of 1,880 yuan obviously sells more than just rice dumplings. The gift basket includes 24 rice dumplings in 6 flavors, 1 box of Wufu cakes, 1 tea treasure, 1 tureen, 1 bamboo tube tea, 800 ml of 20° Gu Yue Longshan ten-year aged wine set, plus 1 red sachet accessory . The sky-high price of 1,780 yuan of rice dumplings exposed by the media in 2011 is also a product of Yu Cha Shanfang Company. In fact, most of the rice dumpling gift boxes currently sold online for more than 1,000 yuan are from the same brand, Yucha Restaurant.
It is reported that the Palace Museum did not directly grant the seal of "Made by the Forbidden City", but related foods developed, developed and produced by the Royal Tea Restaurant Company, and the words "Made by the Palace Museum" were confirmed by the Palace Museum. From this point of view, "Forbidden City Supervisor" is nothing more than a label for powerful people.
A staff member of Shangri-La Hotel in Wuhan said that at present, hundreds of coupons for the luxurious rice dumpling gift box have been sold, "mainly because cooperative units have ordered more." Staff at Tianlun Dynasty Hotel also said that the main people who order rice dumpling gift boxes are government agencies, insurance companies, banks and other units that usually cooperate with the hotel. They mainly buy them as gifts. Contains precious ingredients such as abalone. A promotional brochure provided by Royal Tea Restaurant shows that the brand's nine rice dumpling gift boxes priced at more than 900 yuan all contain rice dumplings with abalone filling. The Wufangzhai "Wufang Longxi" rice dumplings priced at 888 yuan, including 100 grams of abalone and fresh meat rice dumplings, are often the focus of sales staff's promotions. The same goes for the rice dumpling gift box sold at Shangri-La Hotel in Wuhan for 2,888 yuan. In addition to abalone, matsutake mushrooms and sea cucumbers are also popular ingredients for expensive rice dumplings. The rice dumplings in the Yuanzu Premium Matsutake Dragon Rice Dumpling Basket Gift Box priced at 1,288 yuan are made from matsutake mushrooms. "Because the cost is high, it is expensive to sell." said a staff member of Shangri-La Hotel in Wuhan.
In addition to the “standard” rice dumplings, rice dumpling gift boxes priced at more than 1,000 yuan often come with other gifts, usually famous wines, teas, pastries, etc. The salesperson of Yucha Dining Room said, "This is also done based on the needs of customers. There is nothing new in just eating rice dumplings during the Dragon Boat Festival. The Wufu cakes included in the gift box mean the five blessings will come to your door." And it is paired with Shaoxing rice wine Guyue Longshan "It's because during the Dragon Boat Festival, in some places eating rice dumplings must be paired with wine."