As for sneaker culture, I think lighter colors are easier to sell. Nowadays, Nike is the dominant player in the market. AJ series and dunk series are also very popular in the market. It is common, and the reason for this is that first of all, its color matching is really good-looking, and its shoe shape is also better. Then coupled with some official hype and shoe dealers' hype in the secondary market, this has since driven the development of the entire industry in the market. For example, some limited-edition shoe models may be sold for around 700 to 800 yuan. , but when it comes to the market, its market value may double or triple. If the color is better, ten times is also possible.

Now the so-called trendy shoe culture is just a hype. Nike has also made great achievements in shoes in recent years. First, it carried out various joint brands, and then launched limited editions, plus Due to the market hype, buying shoes at full price has become unattainable. However, despite this, the officials have not stepped forward to stop the scalpers' behavior, because for them, it will only make them profit, but the money they should collect is still Every penny is a lot.

It is true that the price of some good-looking colors is relatively high, because it is particularly suitable for matching clothes and outfits, and coupled with people's demand for it, its price is naturally also It will rise. For example, the original price of a cashew nut flower launched last year was only about 1,000. But when it was actually released and entered the market, it became a million-dollar shoe and deservedly became the shoe king last year.

It is because of its good-looking color matching and some other unique elements that make the entire sneaker look very comfortable. In addition, people originally have a fondness for this series of shoes, so after the release, people It is also beyond reach. Coupled with the recommendations of some bloggers and endorsements from celebrities. For example, Wang Yibo endorsed a lot of Nike sneakers this year. Coupled with the promotion of some female fans, sales will rise step by step. After the sales volume increases, once the scalpers find the channel, they will monopolize the channel, and the entire price will rise.

In addition, some counterfeiters are counterfeiting this kind of sneakers. Although some people may buy fakes, from their hearts, they still have a special emotion for the genuine products, so Even though there are many fake shoes circulating in the market, it has a positive promotion effect on the entire market and makes it easier for Nike shoes to be deeply rooted in people's hearts and enter people's lives. If the color matching is good-looking, then sales will naturally increase.