First, the supermarket "five excellent" solemnly promises.
1, elegant shopping environment: decorate the supermarkets to create a lively atmosphere and environment.
2. High-quality goods: During the activity, anyone who finds expired goods and goods with quality problems in the store can get a small gift.
3. Excellent service quality: 3. On the day of 15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it, and then they can get a "good mug" for good use.
4. Special sale activities with excellent prices: During the activities, a number of special sales products will be launched (to ensure quality and quality), which will be promoted at ultra-low prices.
5, generous promotional content: launch a number of department stores and snacks to buy 3 get free 1 activities.
Second, the supermarket integrity-interaction with you
1, Consumer Law Consultation: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Rights Protection Law to consumers, and to receive and handle complaints about rights protection on the spot.
2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the first shopping plaza on the afternoon of March 15, and hire them as supervisors of JIAO Company, who will be responsible for supervising the product quality of JIAO Supermarket, and regularly put forward various rectification opinions and suggestions to the company. According to the adoption value of the suggestions, JIAO will provide souvenirs with a value ranging from 20-100 yuan.
Third, the true feelings give back to consumers
1, your new clothes, my heart.
① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Man 120 yuan received a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan received a set of thermal underwear worth 50 yuan. (Buy more and give more, until the stock lasts)
(2) Hot sale of "Spring" new products: all those who buy new spring clothes, casual clothes and shoes of various brands at one time will receive a gift with a value of 10 yuan; On 180 yuan received a gift worth 20 yuan; 220 yuan received a gift worth 30 yuan. (Buy more and give more, until the stock lasts)
③ Children's wear exhibition and release: organize children's fashion show in Times Store, and conduct boutique children's wear show to show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a beautiful gift when you buy other children's clothes. (Buy more and give more, until the stock lasts)
2, the Year of the Rooster has a good taste to raise your stomach.
① Food area: a number of snack foods are promoted at shocking prices.
② Fresh food area: (1) Anyone who buys fresh food in 20 yuan at one time will receive 3 fresh eggs. (buy more and send more)
(2) limited time special fruit 1 yuan 1 kg. （3。 15 at 9: 00 am-/kloc-0: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Each person is limited to 2 kg)
Fourth, special planning: Qingchong Liubei Supermarket-Shopping for gold in Liubei
Come to Liubei Supermarket and win the lucky prize: 3. On the day of 15, put 10 sets of computer-printed words stamped with "Good Use Seal" in different places in the supermarket. If you can find all of them, you can exchange them at the service desk for a prize worth 50 yuan. (Each person is limited to one set)
Activity coordination:
Detailed rules for arranging promotional activities by commodity administration department
The procurement center organizes products and arranges promotional activities by contacting the supplied goods.
The operation department implements the activity plan.
The planning center makes plans and implements advertising projects.
Advertising support:
1, Liuzhou Radio and Television News (1 issue)
2, Liuzhou Daily, Evening News (the third issue was released two days in advance)
3. in-store POP
Shopping mall activity planning article 2 1. Activity theme: Welcome to the Double Festival without stopping.
2. Promotion time: September 28th, 20xx-10/October 7th.
Third, the purpose of the activity:
1. With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
2. Plan a series of publicity activities related to patriotism through the xx anniversary, vigorously promote the spirit of patriotism, expand the visibility of enterprises, and further establish the social image of "love the motherland and care about education" in shopping malls.
IV. Venue: Stores
V. Activity planning:
Activity 1: welcome the two festivals, and the benefits will continue.
On September 29th-10 3rd, a series of "Welcome Mid-Autumn Festival, National Day, Great Discount" activities were launched in this shopping mall, which shocked the price every day, and members enjoyed the exclusive price every day, making you crazy to buy it!
Requirements:
1, each store must make a written application to the headquarters five days in advance for the daily limited-time snapping price and the exclusive price for members.
2. All stores should make full preparations and publicity for the activities, so as to ensure that the prices are shocking every day, and the exclusive prices of members every day can achieve the purpose of gathering popularity, creating a relaxed effect and increasing sales.
3. The theme decoration is attached with renderings.
Activity 2: shopping to send the national flag
20xx 1 October1day, consumers who spend more than 63 yuan in our store can collect one side of the small national flag at the service desk and collect it at the service with a computer receipt. Each receipt is limited to one side, and the limit is 300 sides, while stocks last.
Activity 3: Patriotism Publicity Exhibition
During the event, a poster of "Promoting Patriotism" was produced in the square. The main contents were China, the national flag, the national anthem, the national micro-culture, the national anthem and the celebrity exhibition.
Note: Posters are arranged at shopping malls and gates (with photos).
Activity 4: "Welcome Mid-Autumn Festival, Celebrate National Day" large-scale literary evening performance.
20xx During the period of September 29th-10/October 7th, each store will hold a wonderful performance with enterprises, institutions, manufacturers and suppliers at the big stage at the gate of the shopping mall, and it is required that interactive games promoting the theme of patriotism and enterprise be interspersed during the period.
V. Promotion of activities
1)DM poster leaflet:
A, DM activity time: 20xx September 28th-1October 7th.
B, print run 10000 sheets, A4p for A3 paper, 105G coated paper.
2) Poster publicity at the gate.
3) Shopping mall broadcast rolling broadcast.
4) Use loudspeakers in the store to fully create a shopping festival atmosphere.
Shopping mall activity planning article 3 September 25th this year is the Mid-Autumn Festival, which is only five days away from 1 October1day, and it is also the fifth anniversary celebration of a shopping mall Bayi Store on September 28th. Compared with a single festival, there are many more potential consumers. At the same time, in order to cope with the anniversary of 10, the consumption climax is detonated and released in advance, so for us.
In this promotion, the products involved in the promotion should be wide in scope, large in quantity and strong in strength, and the dual nature of the festival should be used to promote the joint sales of goods.
The details are as follows:
Activity time: September 2 1 day (Friday)-1October 7 (Sunday)
Theme of the event: family reunion for the Mid-Autumn Festival, Dragon and Tiger for the National Day.
Scope of activities: a shopping mall and Bayi store, a shopping plaza of a shopping mall and Beiyuan store.
Activity content:
Mid-Autumn Festival activities: DM posters of supermarket Mid-Autumn Festival will be followed up simultaneously from September 5th to 25th.
Huaxin store Mid-Autumn Festival synchronization follow-up
Theme: Moon Cake+Red Wine A shopping mall takes you to the Mid-Autumn Festival.
(Gold, jewelry, cosmetics, household appliances and other special categories will not participate in the activities)
Activity time: September 2 1 day (Friday)-September 25 (Tuesday)
Description of activities: Because the existing brands in the shopping mall hold their own discounts, a shopping mall does not bear the cost, so the advertising highlights "give them back at the existing discounts", and the customer's psychological feelings are different. You can get the activities that customers think are more affordable on the basis of not bearing the cost, and at the same time highlight the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is more warm and appropriate for holiday characteristics. ) Activity content:
On the existing discounts of all brands
If you spend all the cash in 200 yuan on that day, you can get another "warm moon cake" with the shopping invoice or small ticket. (individually packaged, worth about 8 yuan)
If you spend all the cash in 500 yuan on that day, you can get another gift box of "Family Moon Cake" with the shopping invoice or small ticket. (worth about 40 yuan)
When the cash consumption reaches 1000 yuan on the same day, you can get another gift box of "moon cake and red wine" with the shopping invoice or small ticket. (worth about 80 yuan)
Each store will negotiate with the mooncake manufacturer according to the gift value and customize the gift. After the event, the payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% respectively.
"Full Moon Mid-Autumn Festival, Love a Shopping Mall" Mid-Autumn Gift Festival
During the Mid-Autumn Festival, a special area will be set aside in each store to open up a series of Mid-Autumn Festival merchandise exhibition areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise to facilitate customers to buy in this area.
Moon cakes, alcohol, gift boxes and other commodities for Mid-Autumn Festival series are selected and organized by each store, and the location can be selected in the public area outside the supermarket or supermarket.
National Day, the 5th anniversary celebration of Bayi Store in a shopping mall;
Activity time: September 28th (Friday)-1October 7th (Sunday)
Scope of activities: a shopping mall and Bayi store, a shopping plaza, Beiyuan store and Huaxin store.
Activity content:
(1) 70% off new clothes, bedding and luggage.
During the activity, if a single store buys new products such as clothes, bedding and luggage on the same day, in principle, it is necessary to participate in range of brands more widely, and at least the same brand of five stores in Jinan should ensure the same strength.
(Except for supermarkets and special brands, during the activity, members' loyalty cards only earn points without discount.)
(B) shopping in a shopping mall, enjoy the unexpected surprise-"National Day shopping is free."
Time: 200* years 1 October1day-7 days.
Customers who shop all over 300 yuan in a single store on that day can participate in the lucky draw with the purchase invoice, and have the opportunity to get the full and half consumption refund of the ticket.
Operating rules:
Each store has a lottery box containing 20 ping-pong balls (including 1 in full, 2 in half, 17 commemorative prizes, and supermarket products can be selected), and staff members need to stamp "L" on the invoices of customers participating in the activities for instant lottery.
(C) National Day with joy, a shopping mall to send Ankang
This activity aims to highlight the importance of insurance after the 7. 18 rainstorm, and to give personal accident insurance through shopping, which shows that a shopping mall is people-oriented and cares about customers, and plays a positive role in establishing the image of a shopping mall concerned about customer health. Because the National Day theme promotion has been launched with a 30% discount on the whole audience, in order to control the cost, this activity adopts the method of adding purchases as an additional activity of the main activity, which weakens the commercial atmosphere and highlights the marketing idea of sending Ankang to a shopping mall, which can attract customers' attention.
During the activity, all customers who have accumulated more than 1000 yuan (including supermarkets) in a single store on that day can add a certain amount of cash to the main service desk of each store to apply for an "insurance card", with 500 cards per store every day. The insurance card is set as follows:
Series A: Accidental injury insurance with a coverage of 22,000 yuan is given by 5 yuan (cost 15 yuan).
B 1 Series: Add 10 yuan to provide accident insurance with a coverage of 63,020 yuan (at the cost of 30 yuan).
B2 series: Add 10 yuan to give away the traffic accident insurance with the insured amount of 28 1000 yuan (at the cost of 30 yuan). C 1 series: 20 yuan was given the accidental injury insurance with the insured amount of 155030 yuan (at the cost of 50 yuan).
C2 series: 20 yuan was given the traffic accident insurance with the insured amount of 540,000 yuan (at the cost of 50 yuan). Detailed rules are attached separately
Operating rules:
A, all customers who have accumulated more than 1000 yuan (including supermarkets) in a single store on that day can participate, only in a single store, not across stores.
B. When the customer handles the insurance card with the machine-made invoice, the staff should stamp the "L" (the gift has been received) on the machine-made invoice. C insurance cards shall be determined by the headquarters in a unified way, and the expenses shall be borne by each store according to the actual number of gifts.
Cost:
Insurance card: 4 stores 10 days * * About: 20,000 × average price 35 yuan = about 700,000 yuan.
Customers can recycle after purchasing: 20,000 pieces × average price 13 yuan = about 260,000 yuan.
The total cost of the four stores is about 440,000 yuan, and it is estimated that the four stores will be held on 10.
Conservative sales1.200 million, activity cost rate is about 0.4%
Ink-jet photo: about 4000 yuan
(4) The 5th anniversary of the companionship of true feelings, with colorful gifts and happiness (only in a shopping mall Bayi Store)
Activity time: September 26th (Wednesday)-September 30th (Sunday).
(1) More than 30% discount will be given as a gift.
On the same day, when you arrive in 500 yuan from 300 yuan (including 300 yuan), you will be given a gift with the value of 32 yuan, with a single invoice limited to 1 copy and a daily limit of 150.
On the same day, if you arrive in 800 yuan from 500 yuan (including 500 yuan), you will be given a gift with the value of 65 yuan, and the single invoice is limited to 1 copy. Limited to 80 copies per day.
If the total amount of 800 yuan (including 800 yuan) is over that day, a gift with a value of 102 yuan will be given, and a single invoice is limited to 1 piece, and 40 gifts will be given every day.
1, except for supermarkets, special prices and special cases.
2. When returning goods, it is required to return gifts or cash equivalent.
3. In principle, the supplier shall bear 5 points for the expenses of gift-giving activities.
Shopping mall activity planning article 4 Shopping mall Singles Day promotion activities can be roughly divided into two categories, based on the way to attract consumers' attention, let's take a look.
1, focusing on products. This part mainly carries out promotional activities for promotional capital through the value attributes of the goods themselves, so as to attract consumers' attention, such as price reduction, discounts, gifts, coupons and so on.
2. Focus on activities. This part refers to activities to attract consumers' attention, thus arousing their interest and arousing their desire to buy. For example, competitions, sweepstakes, cultural activities, question and answer activities, etc.
No matter how to choose the way of promotional activities, we must grasp a principle, that is, we should wear products and activities perfectly with the internal cultural feelings of Valentine's Day, and run through the whole promotional activities in the form of promotional themes, so as to really attract consumers.
Examples of Valentine's Day promotions in shopping malls
1, a bucket of ice cream, single customers can invite a friend of the opposite sex to finish it together, and only the couple who are fast and eat beautifully can win, and these must be scored by the "professional" judges and the on-site public review. This is one of the hot couple activities to be launched by Xinzhongguan Shopping Center in Haidian District on the afternoon of February 14.
2. Yandaocheng Bakery, a subsidiary of Dacheng Catering Group, launched a chocolate cake with six roses, as long as 180 yuan; Uni-President Donazi launched a new type of chocolate doughnut, all of which are aimed at grabbing Valentine's Day business opportunities at a low unit price.
3. From February 13 to15, the new world goods will be 20% off their winter clothes, and a certain amount will be given to "Baxi Ice Cream Cake" and 16 sets of pots, as well as the "seal it with a kiss" kissing contest and love song duet competition in the Youth Pavilion Square.
4. Most of the goods in Guiyou Building are 50-20% off, and couples give gifts for exhibitions and shopping; 13 to 15, thousands of gold 2 16 yuan/gram, platinum 286 yuan/gram.
5. It is understood that Chongqing Shangxi Department Store has launched a lucky draw with a total consumption of 600 yuan (special goods of 3,000 yuan). The prize includes a trip to Bali, while Chongqing Nanping Department Store has the same consumption as Shangxi Department Store, and the prize includes a five-day trip to Lijiang.
Shopping mall activity planning article 5 activity purpose:
1, welcome the May Day peak season, and promote the brand.
2. Increase sales volume to give customers confidence and create conditions for pressing goods in May.
3, do a good job of customer relationship (I transferred to the market in April)
Theme of the event: Welcome May Day, Rongsheng refrigerator offers a big discount.
Activity time: 20xx.4.x—4.x (the actual operation effect is good, and it is extended to 4.x).
Preliminary work:
1, communicate with the store leaders about the specific operation details, mainly the support of price, venue, personnel and materials.
2. Make publicity in xx market on X day: put up posters and pack tricycles, and put up posters in front of the shopping mall on X day.
3. Check the inventory and on-site materials on X day.
4. Refinement of unified rhetoric of activities: xx manufacturer "May 1st" made promotional activities in advance, sold at special prices and presented exquisite gifts.
Field operation:
1, an arch, two tents, two gas models for products, a "United Nations Energy Saving Gold Award" roll-up and two poster boards.
2. Output of 8 prototypes: 1 special price machine 163G, 2 feeding machines 108A, 138A, 2 new products 17 1D, 186SM.
Activity expenses: packing tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day × 2 = 60 yuan, ***3 10 yuan (the venue is applied by the mall).
Activity summary:
1, 26 units were sold during the period of * * *, accounting for 41.2% of the 63 units sold in that month. The main competitor sold 47 units in the month.
2. Fully publicized for the "May Day" peak season, and sold 79 units in the seven days of "May Day".
3. The customer took delivery of 97 sets in that month, which was the highest in history. However, due to unknown estimates and other factors, the best-selling models (290S, 163G, etc.) began to be out of stock on May 3rd, which affected the sales volume on May 1st. There is no agent in this area, which is radiated by Nanning agents. )
4. Make the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)
5. Gained the trust of customers.
Shopping mall activity planning article 6 I. Activity analysis
The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve the folk tradition, many promotional activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining and entertaining". And give back to customers, hoping to improve the popularity of shopping malls, attract crowds, provide customers with a warm shopping place, and increase the turnover of activity days, so that customers can feel an unforgettable Dragon Boat Festival.
Second, the activity time
June x, 20___.
Third, the recommended activity title
Thousands of miles to smell the "pearl" of moxa.
Iv. content of activities
(A) "dumplings, love" competition
On the day of the event, a dumpling-making contest was held to narrow the distance between our store and consumers, and let the contestants promote the feelings among family members through this activity. After the activity, the palm seeds will be distributed to social welfare centers such as nursing homes and nurseries.
Activity target: on-site customers or community residents.
Activity mode:
1, within 5 minutes, see which contestant's palm is wrapped quickly and well.
2. The top three and the most photogenic "Brown Prize" are judged by the customers themselves.
3. The winners will issue corresponding "gifts".
Everyone who takes part in the competition will be given a souvenir.
5. After the competition, send the completed palm seeds to social welfare centers such as nursing homes and nurseries.
Note: This activity needs to control the time and the number of participants.
(2) Dragon Boat Festival fragrance and fragrant rice dumpling fishing competition
Activity time: June X.
Venue: west gate of shopping mall
Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!
Anyone who has accumulated over xx yuan in shopping on the same day can participate in the "Xiangzong Fishing Competition", fishing once for over xx yuan (limited time 1 minute), fishing twice for over xx yuan, and so on. Receive the corresponding gifts according to the "fragrant dumplings" you catch. The number of gifts is limited, and you can catch them on a first-come-first-served basis until you finish fishing.
Props: several bamboo poles, strings, zongzi, etc! The gift is the "zongzi" that you catch.
(3) "Stand tall and stand tall" egg laying contest
Activity content: Anyone who purchases over xx yuan on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force. The winner will get a gift and the unsuccessful one a souvenir.
Activity time: 5 minutes, each person is limited to play once.
Venue: west gate of shopping mall
Target audience: Anyone who is interested can sign up for the event.
Expected effect: through this "new" gameplay, let everyone have fun shopping.
V. Promotion of activities
1, publicity vehicle: rent 3 publicity vehicles to promote activities in major gathering places of people in urban areas.
2. Members' mobile phone messages, reminders from the shopping mall through the broadcast system every 5 minutes, X-display stands at the door, horizontal vice, etc.
Six, the coordination of various departments
1, the planning department is responsible for the pop writing and publicity of the event.
2. The business department should do a good job in explaining activities and contacting brand discounts.
3. The main service desk should do a good job in event broadcasting and customer explanation.
Shopping mall activity planning article 7 1. Promotion theme: Grateful return in autumn.
Second, the promotion purpose:
1, enhance the external visibility and reputation of the shopping mall.
2. Enhance public attention in shopping malls.
Third, the core of promotion: promotion and publicity
4. Promotion time: September 10—September 12, 20xx.
V. Location of gift distribution:
Customer service center on the second floor.
VI. Promotion activities:
The activity was gathered in Guofang. "Teacher, you have worked hard!"
A. Anyone who holds my teacher's card on September 10 can get a free silver card.
B anyone who holds his/her teacher's card on September 10 can get a free physical examination card and a beautiful gift and send them to Guofang Parkson World Commercial Plaza with the most sincere greetings.
Shopping Mall Activity Planning Chapter 8 Activities Highlights:
20xx 1 month and February will be the peak of commodity sales, integrating year-end promotion, New Year's promotion, New Year's promotion and Spring Festival promotion. On the one hand, winter clothing, jewelry, household appliances and other seasonal commodities will sell well, on the other hand, the promotion of new year's goods will also reach a peak. In addition to promoting the established target customer groups, special promotions should be launched for members, units, groups and families. At the same time, while holding various commodity promotion activities, it is also necessary to attract popularity and render the atmosphere of the New Year through cultural activities, and also to hold some public welfare activities to enhance the image of the shopping mall.
Activity content:
First, the New Year surprise exchange price
20xx=200+8=xx+8=?
Shopping in 200 yuan, plus 8 yuan can be redeemed for goods with a value of 18 yuan;
Shopping over xx yuan, plus 8 yuan can be exchanged for goods worth 88 yuan.
(The redeemable goods can be some practical goods, such as tea cups, rice cookers, hair dryers, etc.)
Operating instructions:
Buy goods at the service desk side with the shopping receipt, and stamp the receipt to show that it is invalid. If a commodity has been redeemed, it can be replaced with goods of the same value.
Second, the New Year will be ushered in.
When shopping in the mall is full of 200 yuan, you can puncture a balloon, and there are lottery tickets hidden in the balloon.
Two are tied in 400 yuan, and so on, and a single receipt is limited to 10.
Lottery settings:
(The lottery ticket is scratch-and-open, 100% wins the prize, and the prize can be physical goods or coupons.)
First prize: 5 elephants and 2 winners are marked on the lottery ticket, and the prize is a gift or coupon worth xx yuan;
Second prize: 4 elephants, 5, and the prize value is 500 yuan;
Third prize: 3 elephants, 10, the prize value is 200 yuan;
Fourth prize: 2 elephants, 20, and the prize value is 50 yuan;
Fifth prize: 1 elephant, and the prize is 10 yuan.
Operating instructions:
You can delimit an area in the shopping mall, put balloons of various colors in it, and customers can tie balloons with shopping receipts.
Third, shopping to send mugs-feel warm at all times
When it is no longer fresh to print images on T-shirts, with the constant change of fashion, people begin to print their favorite images and their own photos or photos of relatives and friends on ceramic cups, also known as mugs, which accompany them every day and always feel the comfort or the warmth flowing in their hearts. Target customers: Focus on young couples or a family of three. Print photos of lovers or family members on cups, so that people you like can stay with you at all times.
When shopping in 300 yuan, you can get a mug. Customers can choose to print their favorite pictures or photos of their lovers or relatives on the mug. The cost of each mug is around 5 yuan. It is desirable to stand up and stand up, reflecting the charm of personality. It can be used as a special cup for yourself and a gift for young people.
Equipment: You can rent the equipment of a professional personalized color printing shop, or jointly organize this activity with a professional personalized color printing shop.
Fourth, a word of advice is worth a thousand dollars-we listen to your voice.
When the old year will pass away and the new year will come, it is very necessary to listen to customers' opinions, which will help shopping malls to better summarize and reflect on the past year, and also help shopping malls to clarify how to better improve themselves in the new year. At the same time, this move will also make customers feel the sincerity of xx.
On weekends, Mr. Li and Mr. Xie sat in person to listen to customers' opinions and suggestions. All customers who made suggestions were given a beautiful gift (worth 5-20 yuan, such as a desk calendar, small handicrafts or practical goods printed with "xx"), while those customers who made good suggestions could be rewarded with 1000 yuan after screening, and posted on the list the next day. If you feel that the suggestion is particularly good, you can also make a decision on the spot and give a reward of 1000 yuan. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors.
Shopping mall activity planning article 9 1. Activity theme: One day as a teacher and one life as a father-I wish teachers good health and happy life.
Second, the purpose of the activity: actively participate in community activities and improve the affinity of the store.
Third, the activity arrangement:
1, giving away activities
Target audience-teachers in primary and secondary schools.
Specific content-On September 10, you can get a gift at Xinhuadu Shopping Plaza with your teacher's ID card, and each teacher's ID card is limited to one;
Execution mode-each teacher can receive a gift after registering with the gift group of the front desk department with the teacher's ID card;
2. Essay Competition
Target audience-students in primary and secondary schools and kindergartens
Specific content-take an incident between yourself and the teacher as the line, reflect the true story and true feelings, and there is no limit to the subject matter and the number of words.
Execution method-from now until September 2, the composition will be submitted to the front desk; September 3-7, selection; Award the first prize 1 name, brand repeater 1 set; 3 second prizes, radio 1 station; 5 third prizes, learning tools 1 set; Encouragement prize 10, and exquisite pencil case 1 each; Ballpoint pen 1 pen for each prize.
3. Award-winning question and answer
Target audience-customers on September 10.
Specific content-In combination with the award-winning activities in Activity 2, an off-site award-winning and prize-winning question-and-answer activity was held, which enabled the on-site customers to actively participate in the publicity activities of "respecting teachers and valuing education" in Xinhuadu, and also made the on-site teachers feel the gratitude of Xinhuadu people.
Execution mode-A simple awarding platform outside the venue, with banners hanging, audio equipment and presided over by a special person.
IV. Coordination of activities:
1, the manager of the operation department is responsible for coordinating the work of each department; The marketing department is responsible for organizing publicity and related composition selection; The front desk department is responsible for the delivery and registration of gifts; The engineering department is responsible for props such as sound during off-site activities; Loss prevention department is responsible for off-site work.
Maintenance of off-site order when moving.
2. The purchasing department is responsible for the supplier sponsorship negotiation of each prize.
List of sponsors attached
Number of prizes, number of prizes
Teacher's Day Gift 800 Repeater 1
Radio 3 5 sets of learning tools
Exquisite pencil case 10 ballpoint pen 1000