How to write a plan for a service startup, what is relevant to write a business plan is recommended. I have organized for you about, I hope you like!

Part 1

A fast food restaurant introduction

1. The restaurant belongs to the food service industry, the name of the city fast food restaurant, is a sole proprietorship. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other various Chinese snacks and small dishes, lunch and dinner are mostly fried dishes, smokeless barbecue.

2. City fast food restaurant is located in Weifang City Commercial Pedestrian Street, the inaugural period initially locked into a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain stores like KFC, McDonald's.

3.

3. Because of the great interest in the catering industry, I believe that with my wisdom, talent and dedication to the cause of a heart, will be in the industry leading ***.

4. The store needs start-up capital of 50,000 yuan, of which 30,000 yuan has been raised in place, the remaining 20,000 yuan to the bank loan.

Second, the investment plan

From the point of view, spokes and face. Based on the characteristics of a regional consumer groups, the initial development should try to form a certain scale of operation, select a number of business outlets address, at the same time, shine all debut. Later on, according to the development, radiation national business. At the initial stage of development, the development of Chinese fast food has not yet been involved in the online fast food company and mobile fast food company services, to be the company's strength has a certain accumulation, and has a stable customer consumer groups, and then vigorously develop the company's comprehensive service strategy. We have to according to the population flow density residents' income level, the actual consumption and other factors, in commercial areas, shopping areas, tourist areas and residential areas and other places to vigorously develop the front room dining fast food business model.

Three, market analysis

With the accelerated pace of social life, the emergence and development of fast food industry has become an indisputable issue. Although the development of China's fast food industry is very rapid, but the flood of foreign fast food so that most of the fast food market and Chinese fast food. How to occupy that part of the market is the problem we need to solve.

Currently, the Western-style fast food on the market is actually not suitable for the people of China on the concept of fast food and traditional dietary needs of the concept of elimination. Take the western fast food the most common hamburger, in addition to the novelty, basically there is nothing delicious to say. Moreover, the development of fast food in the United States has always been known for its low price, which is the object of daily consumption of the public. But in the Chinese market, the price of Western-style fast food, far more than the public can accept the degree, which also determines the impossibility of the working class often to try that novelty fast food.

But the examination of the current Chinese fast food small, dirty, chaotic, poor condition is still very serious, the current Chinese fast food many weaknesses, to build a Chinese fast food chain provides us with excellent market opportunities. As long as we can seize these market opportunities to improve the many flaws in the operation of Chinese fast food, and the development of our own characteristics, then we enter the Chinese fast food market to occupy a larger market share of the entrepreneurial program, is very likely to succeed.

Four, business analysis

1, business objectives

1 due to the location in the commercial street, the source of relatively rich, but there are many competitors, in order to open the market, we must work on the quality of service and product quality, and further expand the scope of business to meet the different needs of consumers. The short-term goal is to stand firm in Weifang City Commercial Pedestrian Street, 1 year to recover costs.

2 The store will be in 3 years to set up 3 additional branches, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the Iris many fast food brands to break through a piece of heaven and earth, and into the catering market, a well-known brand.

2. Fast food service model.

Customer-centered, customer satisfaction for the purpose of customer satisfaction, through the customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.

3. Positioning of the target market.

Chinese fast food industry acceptable to the public. Customer groups: office workers + children + students + other.

4. Market strategy

Fast food online, humanized

1 online fast food product ordering is provided to office workers in the workplace lunch. Their reception services are also virtual, relying on the network ordering system and fast delivery system, we will establish a dedicated phone line to deliver food delivery business by a unified bus and service personnel responsible for delivery.

2 for the breakfast population mobility, time-critical features, we will be unified by the mode of buses and service personnel flow to the main demand outlets to provide customers with convenient, nutritious breakfast sets. Due to the large number of students, but also the introduction of student nutrition fast food, both focusing on economic benefits, but also take into account the social effect. Vigorously carry out convenient snacks, breakfast should be varied, inexpensive, according to local conditions, the introduction of Chinese breakfast packages. Lunch and dinner to provide economical, nutritious dishes, and provide an elegant dining environment. Always ready to develop new products to adapt to changing market demand, the goal set at the beginning of the venture is "home delivery" service.

3 Fast food company image strategy

Located in the business district near the fast food restaurant fully display the image of the store clean, sanitary, affordable, warm.

5, personnel plan

The store pre-opening, the initial plan to recruit full-time employees as well as temporary employees are as follows:

1 through the labor market to recruit the city's household, have some work experience, have a good work ethic, aged between 20-30 years old, interested in joining the restaurant industry. Candidates with the "Recruitment of workers registration form" and attached to the personal data to the store interview.

2 by the interview, written test, physical examination, qualified, and signed a labor contract. At the same time, in order to improve the overall quality of service personnel, were recruited to the staff need to receive two months of training, the specific content is as follows:

A, the development of the training program, to determine the purpose of training, the development of assessment methods.

B, the implementation of the training program, the implementation of the study of "labor discipline" and a variety of rules and regulations.

3 examination on the job, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If 3 times the examination and failed, deduct all the wages and benefits of the month.

6, sales plan

Prior to the opening of a series of publicity corporate work to introduce the store to consumers, "good value for money," the sales strategy, will also be issued questionnaires, according to the needs of consumers, improve the store's products and services. At the same time, the introduction of membership, quarterly and monthly cards to attract more customers. Those who spend a total of 1,000 RMB per month can participate in the end-of-month lucky draw, and the winners will receive gift certificates worth 888 RMB. Monthly cumulative consumption of $ 100 people, gift certificates worth $ 10, $ 200 gift certificates of $ 20, and so on.

V. Competition and Advantage Analysis

The competitors of the fast food industry are mainly small restaurants near the commercial streets and fast food restaurants like McDonald's and KFC. They each have their own advantages, of course, we do not show weakness. Because in the early stage of the business, so we must vigorously attract customers, without affecting the sales of the case as much as possible to suppress the price, so that the usual low-wage earners as much as can be consumed here, so that customers buy comfortably eat at ease; at the same time in the case of other catering industry did not start the Internet ordering, implementation of the new strategy, the opening of the Internet ordering business, delivery of food to the door.

Six, financial reports

The store all accounts must be timely accounting, expenditure and income of money must be accounted for by the accountant or record before use, the use of double-entry bookkeeping, scientific methods of management, so as to avoid confusion in the accounts, daily income should be counted in a timely manner, all the orders of the bill of lading and receipts of the vouchers must be stored in duplicate in order to verify and All items in the store are the property of the store. All items in the store belong to the store's fixed assets, shall not be arbitrarily destroyed or taken away, the total monthly income, excluding all expenses, the rest into the bank; if after the monthly settlement, income than the plan is high, will be adjusted moderately wages to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.

1 The fixed assets of the store million yuan business area square meters table and chairs sets of freezer counter stove pieces a number of

2 Daily working capital for how many million

3 For the accounts, to do the day to day accounts, monthly accounts, quarterly accounts, yearly accounts, year-end ledger, so that the profit and loss of the enterprise in the accounts at a glance, it avoids the blindness of the management of the business. Note: Because in the early stages of the business, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.

Seven, investment risk and return

Of course, anything is not smooth sailing, in the development of fast food restaurant on the road may encounter many problems, for example, sales decline, customer turnover rate is not high and so on. As long as we find the source of the problem, adjust the strategy in a timely manner, always in the interests of the customer-oriented, the problem will eventually be solved.

Not only profit, but also service. As an advocate of this industry, our store will serve customers with the ideals and beliefs of quality service and healthy development of the industry, we believe that only in a fair, rational business ideas, unremittingly adhere to, the result is a win-win situation that we all hope, thus promoting the formation and development of Chinese fast food in general.

Part 2

I, development prospects

Since I went to college since I began to pay attention to the university couples, know that the headache is the problem of privacy, that is, the school's private space is too little, resulting in a number of college students have no choice but to take place in the public *** occasions of less civilized behavior. Since the school considerations are all academic-oriented, and therefore does not meet the requirements of students in this regard. And other consumer places are either too expensive, or can not meet the requirements of couples, and is not accepted by most couples, there are very few couples to build a leisure bar, to solve the problem of private couples, couples to create an exclusive leisure space for them, not only to meet the leisure of college students dating problems can also get a great deal of economic income from it. Therefore, I decided to open a couple and dining, entertainment, learning in one of the leisure bar.

Second, the store profile

The store is located in the center of the university gathering, mainly for the customer groups are college students, social youth crowd. The business area is about 100 square meters. It mainly provides tea drinks, online leisure, as well as specialty cold drinks and casual dining. Tea drinks cover a wide range of aspects to meet the taste requirements of a variety of different people. There are many varieties, full flavors and rich nutrition, so that customers have more choices. The non-tea drinks also provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters and so on. Meanwhile, we also regularly update the new style of tea drinks, so that customers can experience the latest trend of taste. The lounge bar decorated with natural, casual, at the same time have a modern atmosphere, the wall using light warm tone, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen nature and hotel kitchen nature.

Three, the development strategy

1, the leisure bar before the opening, advertising, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity can not be used to spend too much effort, just flyers or multimedia, such as: audio, and other forms of simple advertising.

2, the leisure bar should focus on tea for couples mood baking, can use different practices, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers.

3, there are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest location and do not want to go to the farther away places, so in the geographic location will not be too far away from the school gate. The lounge bar will also launch a takeaway service in due course, taking appropriate measures according to different situations. Such as: if there are three or more including three copies of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is a benefit, such as one person would like to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two copies of the takeaway, so it is also able to increase sales.

4, lounge bar using colorful special glass cups, that is, saving and environmental protection, and waste can not be dumped casually, you can contact with the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors do not do well in this regard, so a good environment is to attract more customers. In this regard, we can add the concept of environmental protection to the advertising campaign, so that today's college students can realize the importance of maintaining the world's environment

5, the summer vacation period, although the source of customers will plummet, but after all, there are still some of the students who stayed in the school, the neighborhood residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service and so on, in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditures.

6, the market economy is rapidly developing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analysis, to produce a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the ladder-like development model. Stability in the operation, you can consider expanding operations, increase other service projects, and can look for new markets, do chain operations, and slowly build their own brands, can be specifically for students and couples to provide services to the development of the industry, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise. Fourth, the leisure bar management structure

Store manager and cashier 1, 1 chef, 2 waiters. Business philosophy focuses on the following:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care features Main service features: membership tracking service

Main environmental features: a green dining environment with a traditional cultural flavor

Five, the market analysis

This is the first time that we have seen a new market in the United States. In the university of love intimate behavior and social morality has been a problem, college students of public **** occasions of intimate behavior has become recognized as a campus problem, the students are only to meet the personal needs of the students of the problem, and did not take into account the norms of behavior in public **** occasions. This has resulted in many college students being innocently used as a negative example, making them feel helpless themselves.

This program is based on this point, in order to protect the personal privacy of college students, to improve the happiness index of college students in love, the establishment of the University Relationship Alliance, aims to provide college students with low-priced and rich characteristics of the relationship aspects of the service, and at the same time, for the colleges and universities to provide a certain amount of hard-working jobs, to help poor students to better complete their studies.

Advantages and disadvantages: Advantageous analysis: the leisure bar operation solves the private requirements of school campus couples and the quality of love and other issues, but also a good guide to the civilized behavior of college students in love, while actively dealing with the relationship between love and learning. In addition, this lounge bar adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Meanwhile, the meals also provide cold drinks, ice porridge, etc. and free tea. Simple and comfortable decoration will be a major feature of the lounge bar. Students generally like to be in a clean lounge bar with good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition, the school cafeteria has a clear time limit for dining, and few lounge bars outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.

Disadvantage analysis: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because school vacations are fixed, the customer base will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists, and has a certain degree of competitiveness. And I am students - the largest customer group, so better understand what customers need products and services, from these aspects, is supposed to be a very good chance to squeeze into the catering market.

Threat analysis: leisure bar services and product quality and operating costs and have a direct and inevitable contact, so the price of the product will not be lower than the competitors, although the overall price is not too high, but in contrast, the customer's affordability has become a major test. And, the cost and profit is also directly linked to the amount of profit is whether the competition in the survival of a major determining factor. Furthermore, the different customs and eating habits of different places, another problem that arises, that is, whether the majority of customers can be recognized or satisfied with the product, which also needs to be tested.

Sixth, promotion and market penetration Promotion strategy:

1, pre-publicity: large-scale, high-intensity, large investment. Post-promotion: emphasis on existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities such as sponsorship of school parties organized by the publicity, through activities to remind customers of the consumer awareness. For the holidays, to carry out targeted promotional strategies such as flyers.

2, the relevant festivals and parties to carry out publicity: during some of the large festivals each year, the store held some long-term customer parties, before the festival to publicize the festival's preferential policies and party content at night, so that college students can participate in addition to campus activities in addition to some of the rich activities, for example, during the event, daytime preferential activities, the party at night, carry out During this period, the store will play some popular music, which is different from the light music on weekdays, and play some dance music DJ, so that customers can dance in the music pool and make more friends. This process, not only can bring up the students to the point of participation in the enthusiasm degree, but also in the invisible increase in the store's publicity, better promote the store's economic income, but also a cultural dissemination.

Seven, financial analysis

1, according to the calculations can be initially concluded that the leisure bar opening start-up capital of about 10,600 yuan site rental costs of 2,000 yuan, food and beverage health permits and other documents such as the cost of applying for the cost of 600 yuan, the site renovation costs of 3,000 yuan, the purchase of kitchen utensils costs of 1,000 yuan, 4,000 yuan, such as the cost of basic facilities and other costs.

2, the operating phase of the cost mainly includes: employee wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, miscellaneous expenses.

3, the daily operating financial budget and analysis

According to the budget analysis and survey, can initially determine the market capacity, and roughly estimate the total daily turnover of about 800 yuan, the rate of return of 30%, which can be calculated that the payback period of about three months.

Eight, the marketing mix strategy Tangible marketing strategy:

Since the economic strength of the leisure bar is still weak, so the initial marketing strategy will be taken to avoid the real on the virtual, avoiding a large number of hard advertising and marketing, and to take a set of effective "commitment marketing" for product promotion. Through leaflets, posters, cultural brochures, advertisements, promotional activities, etc. to consumers to publicize and advocate the "Tianzhisu" business purposes and concepts. Skillful marketing strategy: make continuity, planning will determine the leisure bar to avoid the defects of the ordinary leisure bar customer loyalty is not high has an inherent advantage, in order to make the leisure bar in the customer's mind to establish a sense of authority and trust, the leisure bar will establish a complete set of feedback system of member information to achieve the marketing commitment:

l, the customer feedback form. In the service strictly require staff to establish the concept of customer first, listen carefully to customer comments.

2, customer satisfaction to the end. To establish the concept of "customer satisfaction to their own satisfaction", to do all the time for the sake of the customer.

3, the establishment of leisure bar customer service questionnaire, regularly by the marketing department is responsible for customer tracking service.

Nine, vigorously build the "green food" brand image

Based on the intense competition in the leisure bar business, strong imitations and therapeutic products have the characteristics of the seasonal strong, the realization of the enterprise's external culture and the organic integration of the hidden culture, to strengthen the enterprise's awareness and ability to protect the brand. Focusing on the "healthy, green" as the core brand characteristics, leisure bar through the establishment of a green image, the development of green products, the implementation of green packaging, the use of green symbols, strengthen the green communication, and promote healthy consumption to achieve marketing objectives.

As a lounge bar to carry out green marketing, we have a natural advantage, the lounge bar will strictly implement the standards of green lounge bar, whether it is from the purchase of raw materials, food processing or health environment, will be strictly controlled. We will endeavor to create a simple and elegant yet fashionable dining environment, reflecting the concept of health and green through the layout, decorative style and temperature of the lounge bar design. Promote health care knowledge, publicize green culture:

The leisure bar will be in the marketing process, around the 21st century catering theme - health, fitness, green three socially significant knowledge, the consumer planned, targeted publicity, so as to guide the customer's consumption orientation. The above catering knowledge will be publicized through special lectures, brochures, public welfare activities, etc., while focusing on taking the opportunity to increase the publicity and introduction of green products. Promote and advocate healthy and scientific food culture, and carry forward the traditional culture of health culture. Cultural packaging of products, lounge bars and services to spread food culture. Thus obtaining further development opportunities and conditions.

Ten, pay attention to a series of corporate public relations activities

The leisure bar will be through a series of public relations activities, dealing with all aspects of the relationship between the development of the leisure bar to provide a relaxed and favorable business environment.

1, and employees to establish unity, trust and consistent partnership. Build up an equal and convenient way of communication between employees, and increase employee cohesion and work motivation through the issuance of internal publications, the provision of incentives for free membership, and collective recreation and other activities.

2. Community mass relations. In order to ensure adequate human resources, access to a stable customer base, get a reliable logistical support, should be actively involved in the maintenance of the community environment, and actively support the community public welfare. Respect for the legitimate rights of customers, provide quality meals and services, and correctly handle customer requests and suggestions.

3. *** Relationship. Timely understanding and compliance with *** relevant laws and regulations, strengthen the liaison with *** departments, and take the initiative to help solve some social problems. Establish and maintain a wide range of relationships with the media; provide them with real information about the industry.

Eleven, play the price advantage of green leisure bar

The target group of this leisure bar is students and urban residents. Considering the price of food and beverage products and health care products in the market, the pricing of the products of this leisure bar will be in the middle and low price of similar products. To occupy a certain market share, to form the effect of economies of scale, and to obtain high profits at low cost. In the price of the product and its combination, we are based on different levels of consumer spending and demand, processing, providing a variety of therapeutic health care value of nutritional meals, which in the development of the price of raw materials in strict accordance with the utilization rate to calculate, such as fruits and vegetables, how much to remove the root, whether or not to remove the skin, to remove the leaves, and finally the degree of processing in the kitchen to provide consumers with a 6-100 yuan per different meal combinations of standards, customers can choose according to their actual situation, the bar will be in the same low price. Customers can choose different vegetarian food according to their actual situation.

XII, the market risk

The market is constantly changing, so we must take into account the risk of the market, specifically the following risks may be:

1 in the development phase of this project risk, the market may appear at the same time similar to the opening of the leisure bar.

2 project production and operation stage of the risk, the project put into operation after the benefit depends on its product sales in the market and other performance, and for this stage of the project, the biggest source of market risk and the risk of competition in the market catering industry, if the project is put into operation after the benefit of a good is likely to bring a series of similar business project was born, which exacerbated the project's competitive pressure.

Internal management risk:

The food service industry is a relatively low technology content of the industry, but it needs strict management in order to win the trust of consumers, for the majority of China's self-managed leisure bar most of the existence of loose internal management, low quality of service personnel, how to establish a modern enterprise system, a sound business mechanism to strengthen the internal management of the relationship between the enterprise. The company's life and survival, success and failure. Risk of raw material resources:

The raw materials of this leisure bar are mainly fruits and vegetables, beans, mushrooms, is today's most popular green, natural and non-polluting food, especially this leisure bar is health care-based leisure bar, so the selection of raw materials requires professional knowledge and technical investment, which is conducive to the procurement of fresh, natural, non-polluting green food.

Thirteen, countermeasures

l, to learn from the advanced production technology and experience, to develop their own special food.

2, strict management, regular training of personnel, the establishment of customer service reports.

3, after entering the market, recognize the food market cycle, do not stand still, and actively develop newer foods.

4, and raw material suppliers to establish long-term and maintain long-term cooperative relations, to ensure the supply of raw material resources. Initial 1-3 months

The main product is a meal for three groups of different health conditions in the city, the market strategy is to squeeze the market share of Chinese restaurants and health care drugs through active and effective marketing strategy; establish a good brand image of "green food" to enhance visibility and reputation; recover the initial investment. Actively promote the market. Medium-term 1 year Consolidate and expand the existing market share of the kit, and further improve the operation and management system of the leisure bar, improve the scientific management level of the enterprise; start to prepare for the expansion of the brand must be the corporate image recognition system, a unified feature of the advantages of the meal, a unified management model, and other aspects of the construction. Long-term 2 years

Then, the leisure bar operation has stepped into a stable and good state, with the enhancement of the power and influence of the enterprise, the scope of services can no longer meet the needs of potential customers, in the form of franchising, to open up new market space, expanding the radiation of the leisure bar and influence.

Fourteen, store design

A visual identity

1, store name: on the one hand, it should be closely related to their own business, on the other hand, to take care of the operation of the place is within the campus, to be close to the campus characteristics, easy to campus groups to love and accept, the name of the store should have a style that means a long time.

2, color: yellow, red, orange and other warm tones, supplemented by light and lively cold tones. Show fashion, trend, elegance, taste.

Two, store layout

1, the appropriate use of lighting, carpets, partitions and other elements, try to effectively utilize the space on the one hand, on the one hand, it seems to be staggered, does not show the sense of openness and blandness. Appropriate design of some of the more private tables, and then long stay customers to fully enjoy the mood of the pleasure. Split slot layout, so that each sub-group of consumers have their own favorite corners and tables.

2, lighting and lighting: lighting is an important element of the leisure bar hall decoration, choose a variety of different styles of lighting can effectively increase the beauty of the leisure bar. Lighting is an important part of the atmosphere of the leisure bar, you can choose different colors of light, to create a pleasant atmosphere of the leisure bar. At the same time, customers should retain the convenience of adjusting the lighting in their own space according to their own requirements.

3, wall decorations and curtains: timely adjustments in accordance with the season, a variety of fabric materials, patterns, colors as much as possible to appear harmonious, showing the style of the lounge bar, close to the consumer's sensory enjoyment.

4, table: table design and placement should be generally harmonious, individual differences, to avoid giving consumers the same feeling as the stall.

5, artifacts placement: the choice of artifacts should be close to the atmosphere of the lounge bar and consumer preferences, highlighting the taste of the lounge bar.

6, tableware: clean, neat, should reflect the characteristics of the cafe or image.

7, background music: romantic, soft light music, moderate loudness, seasonal changes and cafe style.

>>> The next page is Part 3