What routines do snack shops (convenience stores) join?
1. Is the joining fee 5%, 2%, 1% or even %?
2. With nanny support from the headquarters, franchisees wait to make money and step onto the peak of their lives?
3. Complex business model, traditional snack shop (convenience store) ++24-hour unmanned retail+cooked food+fresh food+tobacco and alcohol+express delivery+group purchase?
4. Free doll machines, lottery machines and unattended equipment are sent to the headquarters? Also docking the rookie station for free?
5. Does the headquarters regularly plan promotional activities? Invite the star network to broadcast live with the goods? Network-wide media promotion
6. What is the monthly exhibition fee and stacking fee for the headquarters? Help franchisees to operate without worry?
7. The headquarters has a global supply chain, with complete and sufficient goods and 24-hour door-to-door delivery?
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Many franchisees are attracted by these so-called headquarters support policies, thinking that they can easily open stores and wait for money by spending 2,-3, yuan or even several thousand yuan on joining fees. In fact, it happened to fall into the "joining scam" carefully prepared by the headquarters. How exactly did you "cheat"? The following are announced one by one.
1. The joining fee is determined unilaterally by the head office, which fluctuates greatly and it is difficult to measure it. How much discount is meaningless, and ultimately depends on the amount to be paid. And many companies deliberately attract franchisees through ultra-low franchisees, and then increase fees under various names.
2, the so-called nanny support, all have to pay. No charge? Sorry, no.
3. The so-called compound business model will cost a lot of money to build, which is several times of the initial fee.
4. Before joining, it means giving away. After joining, it means asking the franchisee to connect with the suppliers of doll machines and lottery machines. The use is free, but a deposit is required. This costs several thousand yuan, and that costs one or two thousand yuan. The so-called free docking rookie station only sends a link to franchisees lightly, so that franchisees can apply for the operation themselves at their own expense. As for all these fees, they were never explained to franchisees, and they always emphasized free of charge. Until the store opened soon and franchisees asked the headquarters to cash them, they were told that all the fees would be incurred.
5, the so-called promotional activities, the headquarters will only let franchisees pay their own money and sell at low prices; The so-called star network red live broadcast with goods, not to mention, some companies will even say, "If you give a few hundred thousand, I can ask star network red to come over and help you live broadcast with goods, so that you can give a few tens of thousands or hundreds of thousands, where can you get star network red?" (Not limited to snack shop (convenience store) franchisees, the same is true for milk tea franchisees).
6. When the franchisee asks the company to cash in the so-called monthly display fee, the company will say that the display fee is returned by the supplier, and it has nothing to do with the company on the premise that only the goods of the supplier can be placed on this shelf. Then, various reasons persuaded franchisees not to think about this exhibition fee, regardless of the company's return promised at the beginning, and without any conditions attached.
7. The so-called global supply chain is nothing more than finding a local supplier for franchisees, or directly providing a small program for franchisees to place their own orders, and only after a certain amount is paid, 24-hour delivery is even more impossible.
the key point is that the expenses involved in the above projects are actually small, and the following expenses are the main sources of income for the headquarters.
1. High decoration cost.
in order to earn high decoration expenses, the company will basically stipulate in the contract that the franchisee's store must be decorated by the company or a third party designated by the company, and it is also called "to ensure the unity of the brand". In fact, the company's quotation for decoration is much higher than the market price, even 2-3 times of the market price. A snack shop (convenience store) with an interior area of 3 square meters simply brushes a big white wall, installs a ceiling, and distributes water and electricity. The decoration cost is as high as 6, to 7,. Note that the decoration here only refers to hard clothes, and does not include bar, cashier, cabinet, equipment and other expenses.
2. High equipment cost, material cost and material cost.
(1) The equipment cost of a snack shop (convenience store) is as high as 4, to 5, yuan, and most of the equipment sent is actually worthless small appliances, and the price of one four-door unlicensed freezer is as high as nearly 2, yuan! !
(2) An 8cm ordinary wooden bar (cashier) costs as much as six or seven thousand yuan.
(3) A tobacco and alcohol cabinet with a price of less than 2, yuan on Taobao was sold by the company to franchisees at a price of nearly 2, yuan, and the price was poor. It was not the log solid wood promised by the company, but the cabinet was a very thin veneer.
3. Other fees with various names
The franchisees will start business soon, and all the business guidance and supervision promised by the company have become paid items, and the so-called "business opening fee" and "consumables fee" of the franchisees will be added, ranging from one or two thousand to six or seven thousand.
it was not until the opening of the business that franchisees suddenly realized that they had a budget of about 1, yuan to open a snack shop (convenience store), and they had already invested 2, yuan before and after the opening of the store, even though the budget was more than doubled. After the opening of the store, the company did not provide any practical assistance, and the promised support policies were basically unfulfilled. Many franchisees closed their stores and stopped their losses less than two months after opening, and some franchisees were struggling to support.
Therefore, the lawyer suggested that investment is risky, so you should be cautious when joining. Before joining, you must do a good job in risk prevention and control, and at the same time do a good job in evaluating your own risk tolerance, and do not lend money to invest. Before signing the contract, you must know the following information clearly and put these contents into the contract to avoid subsequent disputes:
1. Whether the decoration company is designated by the headquarters, the charging standard of decoration fees, the charging standard of each project, etc.
if the head office says that this fee can only be quoted after the store is rented and the decoration company measures it on the spot, then the risk is very great, because the contract stipulates that the head office will appoint the decoration company, so no matter how much the decoration company offers, it will be fixed on you, and you have no room for counter-offer. You are not the only franchisee in the headquarters. Before that, the decoration prices of other franchisees, what materials were used and the unit price were definitely recorded, and there must be a price range.
2. The decoration mentioned above is only hard clothes. Apart from hard clothes, do other soft clothes in the store, such as bar, advertising light box, smoke cabinet, wine cabinet, shelf, freezer, etc., need to be purchased or customized from headquarters, and are there any charging standards and sample pictures (material, size and time)?
when collecting fees from franchisees, many headquarters adopt the method of advance payment, and when the time comes, they will refund more and make up less. When franchisees pay in advance for the equipment, they have no idea what the equipment contains, the unit price, the model and the quality, and they have never seen the samples. When they send the equipment, they find that the things sent by the headquarters are of poor quality and high price, and some even have no products. The so-called "more refund and less compensation" will only make you make up, and will not give you a refund. No matter how much equipment fee you paid in advance, the headquarters will fiddle with the price list and complete the accounting of all the expenses. As for the problem that the price of the above equipment is extremely high, franchisees often have no hope of defending their rights, because how much equipment is sold is a market behavior, and the price difference earned by the headquarters is normal, so it is difficult to defend their rights on the grounds of high price.
3. Supply system. It is necessary to ask clearly what supply channels are available at the headquarters, how to calculate the delivery fee, how much to order and so on, and write these supply channels and cooperation modes into the contract.
The supply channel is the lifeblood of a snack shop (convenience store). If there is a supply channel with good quality, complete categories and favorable prices, franchisees can gain higher market share and higher profit space through this perfect supply chain. If the headquarters doesn't even have a supply chain, what's the difference between joining and not joining? Even the price of suppliers provided by the headquarters is more expensive than that of suppliers on the market (the headquarters draws or takes kickbacks), so it is better not to join.
4. If the headquarters promises to give extra value-added services, it must be written in the contract, clearly stating the service type, implementation time, possible expenses, etc.
in the cases handled by lawyers, some headquarters will publicize their promises to give away smart doors and unmanned retail systems for free, so as to attract franchisees with 24-hour unmanned retail. When franchisees' stores open and ask the headquarters for the unmanned retail system, the headquarters will say that the system is given away for free, but it needs to charge more than 8, to 1, installation fees.