1, Positioning: Miduoqi is mainly positioned as a low-end market for mass consumers, while Want Want is positioned as a high-end market for consumers with spending power. Due to different positioning, Want Want has a high price to attract consumers in the middle and high-end market.

2. Cost: Cost is one of the important factors that affect the product price. The cost of Midoc and Want Want is different, which leads to different prices. Miduoqi adopts economical raw materials and production technology to reduce costs and gain competitive price advantage in the market. Want Want adopts better raw materials and more advanced production technology to improve product quality and taste, with high cost and high price.