But you will always find those cheap frozen dumplings in the freezer of the supermarket. They are unknown but sell well. The price of these quick-frozen dumplings is only four or five yuan per catty, which is cheaper than buying meat stuffing and dough wrapped in jiaozi. Therefore, many people doubt whether the quick-frozen food enterprises want to "do good deeds" by launching these jiaozi.
In fact, the idea that cheap jiaozi should not exist without making money is a misunderstanding. For quick-frozen food enterprises, cheap jiaozi is one of the most important products to occupy the market. If they don't sell cheap jiaozi because of low profits, it will be difficult for them to gain a foothold in the market, let alone compete with other competitors. Just like low-end mobile phones have lower profits, Huawei, OPPO, vivo, Xiaomi and so on. Will not give up this market-this is their foothold.
In addition, without the support of cheap dumplings at the bottom, the value of high-end dumplings cannot be reflected. Only the "foil" of cheap dumplings can show that high-end dumplings have more selling points, and then meet the needs of some people for high-quality dumplings. On the other hand, if the market is full of high-end jiaozi, then jiaozi will become a "luxury" from a home-cooked dish, and the market will become smaller and smaller.
Of course, we can't calculate the profit of cheap jiaozi based on raw materials and labor in the market. After all, the flour, vegetables, meat and spices purchased by enterprises will be much lower than the normal market price. Moreover, jiaozi, which is cheap, is usually packaged directly by machines, which is fast and low in cost, and there is no huge labor cost of "manual packaging system".
Based on various factors, it is natural that jiaozi, which is cheap, becomes the "one bully" of supermarkets.