I. Explanation of Nouns

1 (Supply chain: it is a functional network chain structure around core enterprises, which connects suppliers, manufacturers, distributors, retailers and end users as a whole by controlling information flow, logistics and capital flow, starting from purchasing raw materials, making intermediate products and final products, and finally delivering products to consumers through sales network.

2 (Supply chain management: By designing, planning, controlling and optimizing the logistics information flow and capital flow in the supply chain, that is, exercising the usual management functions, planning, organizing, coordinating and controlling, in order to seek to establish a strategic cooperative relationship between supply and marketing enterprises and customers, minimize internal friction and waste, realize the optimization of the overall efficiency of the supply chain, and ensure that all members of the supply chain obtain corresponding performance and benefits to meet the needs of customers.

3. Third-party logistics: In order to concentrate on doing a good job in the main business, enterprises entrust their own logistics activities to professional logistics service enterprises by contract, and at the same time keep close contact with logistics enterprises through information systems, so as to achieve a logistics operation and management method that controls the whole process of logistics management.

4. Customer relationship management: refers to the continuous accumulation of customer information during the operation of the enterprise, and the use of the obtained customer information to formulate market strategies to meet the personalized needs of customers.

5 (Bullwhip effect: refers to the information flow in the supply chain from the end customer to the original supplier, because the information can not be effectively enjoyed, the information is distorted and gradually enlarged, resulting in more and more fluctuations in demand information.

6) Vendor-managed inventory: It is a cooperative strategy that aims at obtaining the lowest cost for both users and suppliers, and the vendor manages the inventory under a * * * agreement, and constantly monitors the implementation of the agreement and revises the contents of the agreement, so that the inventory management can be continuously improved.

7. SCP: refers to a coordination relationship formed between two or more independent members in the supply chain. It is an agreement relationship between suppliers and manufacturers that * * * enjoy information, * * * take risks and * * * make profits in a certain period of time.

8. BPR: Business process reengineering is to fundamentally consider and thoroughly design the business process, so that it can significantly improve the key indicators such as cost, quality, service and speed.

EDI and other information 9. QR: refers to a supply chain management method in which retailers and manufacturers establish strategic partnerships, exchange information at the point of sale and other business information such as order replenishment by using technology, and continuously replenish goods by multi-frequency and small-quantity distribution, so as to shorten the delivery cycle, reduce inventory and improve customer service level and enterprise competitiveness.

10.ECR: Effective customer response (ECR) is a supply chain management system composed of supply chain nodes such as manufacturers, wholesalers and retailers to coordinate and cooperate with each other to meet the needs of consumers better, faster and at lower cost.