20 1 1 At the end of the year, Hodo Group Co.,Ltd. Co., Ltd. raised e-commerce to the strategic height of the group, increased investment, vigorously developed independent e-commerce, made great efforts to build a full-category, one-stop clothing sales platform-Hongdu Mall, and integrated all clothing brands and categories of Hodo Group Co.,Ltd. Co., Ltd. .. The brands include: Red Bean Men's Wear, Red Bean Home Textiles, IDF, Zuo, Xuandini and so on. These categories include
Hodo Group Co.,Ltd. Co., Ltd. is a key enterprise group in Jiangsu Province and one of the pilot enterprises of the State Council Deepening Reform 120. The trademark "Red Bean" was recognized as a well-known trademark in China by the State Administration for Industry and Commerce on 1997. The main products have passed the ISO900 1:2000: 2000 quality system certification, and have a number of "China famous brand" products. Over the years, Red Bean has been the runner-up of the top 100 garment industries in China with excellent sales performance.
Red bean takes the creation of national brand as its own responsibility, and has gone through a brilliant entrepreneurial process from 1957 when the enterprise was founded to 1983 when it got out of the predicament, and now the industry is relatively diversified. The products of the enterprise have also developed from the initial knitted underwear to four major fields: clothing, motorcycle tires, real estate and biopharmaceuticals. 200 1 1, "Red Bean Shares" were traded in Shanghai Stock Exchange, and enterprises began to enter capital operation. At present, the group has nine subsidiaries, one of which is a listed company. It has established an industrial park of 65,438+065,438+0.08 square kilometers in Cambodia, and has two overseas branches in new york and Los Angeles, with more than 20,000 employees and more than 2,250 university graduates. Its products are exported to more than 20 countries and regions.
Development course of red beans
In June 2008, Hodo Group Co.,Ltd. Co., Ltd. grasped the pulse of the market, followed the development trend of the market, and took Taobao and other third-party platforms as a breakthrough to enter e-commerce. In the past four years, e-commerce of Hodo Group Co.,Ltd. Co., Ltd. has developed rapidly.
By the end of 20 1 1, the total online sales of the group had reached 1 billion, and at the same time, an online sales team of nearly 200 people was established, and a modern e-commerce sales system and logistics system were established. On this premise, Hodo Group Co.,Ltd. Co., Ltd. further upgraded its e-commerce development strategy to the group level, and increased investment to establish an independent e-commerce platform. 20 1 1 At the end of the year, Wuxi Hongdu Network Technology Co., Ltd. was formally established. The company is mainly committed to integrating all kinds of resources inside and outside the group to create a full-category, one-stop clothing sales platform-Hongdu Mall.
After a construction period of 100 days, on May 18, Hongdou Mall was officially put into test. The website adopts B2C mall mode. At the initial stage of launch, Hodo Group Co.,Ltd. Co., Ltd. 16 brand suppliers have been integrated, and the products cover many categories such as red bean men's wear, Yitifi women's wear, home textiles and so on, totaling more than 2,500 SKUs. From the beginning, Hongdou Mall attracted many consumers with rich styles and preferential prices, and the sales volume exceeded 1 10,000 yuan on the day of trial operation.
Carrying dreams, flying hope! As a traditional clothing brand with the most complete product range and the largest sales volume in China, Hongdu Mall will show consumers the most comprehensive brands and clothing products, and provide consumers with a one-stop shopping experience with rich products and humanized services, so that consumers can easily buy Hongdu products without leaving home and truly feel Hongdu's rich emotional culture!
In 20 12, Hodo Group Co.,Ltd. Co., Ltd. plans to sell 400 million e-commerce, and the total sales in the next three years will reach 2 billion. The establishment of Hongdu Mall will play an important role in the e-commerce strategy of Hodo Group Co.,Ltd. Co., Ltd., and will also become a model for the transformation of traditional brands into e-commerce.