In order to ensure the high-quality and high-level activities, we need to start the work of formulating the activity plan in advance, which has the characteristics of clear content and clear steps. How should the activity plan be formulated? The following is the marketing plan of the physical store Dragon Boat Festival (7 selected articles) that I have compiled for you. Welcome to read and collect.
Dragon Boat Festival Marketing Program of Physical Store 1 1. Purpose of the event:
1, in order to celebrate the Dragon Boat Festival, to create a festive atmosphere with low-price concessions, emotional narration, interactive activities and other activities to improve the reputation of shopping malls;
2. Expand customer participation in activities, entertain and educate, and further promote entertainment marketing, so that customers can fully participate in the activities, causing emotional buzz and narrowing the distance between shopping malls and customers;
3, through various activities, attract popularity, promote sales, increase the efficiency of shopping malls, and enhance staff morale.
Second, the activity time:
June 9-13
Third, the theme of the event:
The "Zongzi" in the Dragon Boat Festival during the Fifth Five-Year Plan is of great significance.
Fourth, the way of activity:
True feelings 1: the degree of true feelings gathering in the festive season (June 10-1day)
Every first 100 customer who opens a shop during the activity will be given a Dragon Boat Festival gift. The gift is zongzi and a beautiful gift, and the quantity is limited while stocks last.
True feelings 2: I deeply love my father's words (June 9-19)
1 In order to celebrate June 19, a Father's Day essay contest was held. The manuscript requires sincere feelings to express deep love for his father. The genre and number of words are not limited. The manuscript is mailed (or email) to the following address;
Truth 3: Family Land Dragon Boat Race (June 1 1 day)
1, in order to highlight the characteristics of the traditional Dragon Boat Festival, harmonize family relationships and promote family harmony, the "Family Land Dragon Boat Race" was held at 8: 00 pm on June1/kloc-0.
2. Activity method: Tie two people together (the relationship between them is family relationship), and the first team to reach the finish line will win! Each round consists of 4 groups of family competitions, ***2 rounds, and each round of champion rice cooker 1.
3. Registration time: 7: 00 p.m. on June 8 ~1/day, registration address: the main service desk on the first floor of the shopping mall, telephone number: xxxxxx.
1, all participants must express their talents in dialect, and the performance items can be singing, cross talk, sketches, etc., and some changes can be made to the lyrics and lines, but the whole song must be expressed in dialect to show the characteristics of their hometown. Registration time: June 8-12.
Truth 5: Five-day entertainment show on Dragon Boat Festival (June 1 1 day-15)
1, June 1 1 day-15, the square held a large-scale cultural evening for five consecutive days to celebrate the Dragon Boat Festival.
Physical store Dragon Boat Festival marketing program 2 I. Time:
May 26th-June 10
Second, the location:
Jinjiang Hotel
III. Objectives and purposes of the activity:
1, let customers know about Jinjiang Hotel, and dispel customers' worries about consumption grade.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop the existing site resources and mobilize the business potential in light hours;
4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.
Fourth, the public target:
FIT, family, relatives and friends during the Dragon Boat Festival.
V. Positioning:
"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in the advertising campaign under the condition that the consumption level of Qiyang Hotel is increasing to a high level, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.
Sixth, the combination of promotional activities
1, Housekeeping Department adopts the business strategy of "sending food and beverage consumption coupons", and sends food and beverage consumption coupons to 20 yuan every 1.
2. The Food and Beverage Department carried out the following promotional activities in the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family".
1), the price of vegetables in the food city 10 yuan, buy one get one free for Yanjing pure beer.
2) 20% discount on food in VIP room. If you spend more than 300 yuan, you will get a coupon to 20 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).
3) Launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings with Dragon Boat Festival culture as the content, and book the group banquet to send to ktv afternoon. And launched several special Dragon Boat Festival dishes.
Physical store Dragon Boat Festival marketing activity plan 3 I. Activity target
Peixian Rural Commercial Bank online banking, mobile banking (client), WeChat banking and Yuanding card users.
Second, the activity time
20xx June 5 -20xx June 18.
Third, the theme of the event
Nong Xiang zong Qing feels grateful for his father's love
Iv. content of activities
1, a gift: Yuanding Card users are polite in consumption.
During the activity, new and old customers of our Yuandingka will be given a towel gift box if they spend more than 2 cards in Xuzhou Guihe Department Store and Pei County Yanshan Hualian Supermarket or spend more than 288 yuan. Places are limited on a first-come-first-served basis (before quota 100). Each customer is limited to one collection.
2. Double courtesy: new users of mobile banking and online banking are polite in their transactions.
During the activity, customers who successfully transfer money and pay fees through online banking and mobile banking (client) of Peixian Rural Commercial Bank for the first time will receive a beautiful gift. Gift rules are set as follows:
(1) One zongzi gift box, only before the Dragon Boat Festival 100.
(2)30 yuan Mobile's top-up card is limited to 100 (you can't participate in the event of Zongzi Gift Box at the same time).
The above prizes are limited to one for each customer.
3. Triple Gifts: Provincial WeChat Bank pays attention to courtesy.
During the activity, (1), all customers who pay attention to Jiangsu Rural Commercial Bank WeChat Bank and successfully bind the Yuanding card and successfully withdraw money without a card will receive 10 yuan mobile phone bill. Limited places, first come, first served (limited to the top 500). Each customer is limited to one collection.
(2) All customers who pay attention to the WeChat Bank of Jiangsu Peixian Rural Commercial Bank and successfully bind the Yuanding Card will get a lucky draw. The award is set to:
First prize: 10, 60g silver bar.
Second prize: 200, 30 yuan Mobile prepaid card.
Third prize: 1000, 10 yuan mobile phone bill.
4. Four Gifts: Yuanding Card, mobile banking (client) and online banking are polite.
Any bank card, mobile banking (client) or online banking customer who has not made a transaction in 20xx1-May will receive a mobile phone bill in 20 yuan as long as a transaction with an amount exceeding 100 yuan occurs during the activity. (Only the top 500 customers can receive it once. )
Dragon Boat Festival Marketing Program of Physical Store 4 I. Activity Background
The fifth day of the fifth lunar month every year is the Dragon Boat Festival, which is rich in traditional folk culture in China. This year is June 20th (Saturday). The origin of the Dragon Boat Festival is to commemorate the patriotic poet Qu Yuan at first, but in modern life, it is more important to symbolize eating zongzi, drinking yellow wine, inserting cotyledons of cattails, etc., to satisfy people's psychology of "exorcising evil spirits, disinfecting and avoiding epidemics", and also to celebrate the happy atmosphere of the festival. Therefore, according to the characteristics of this festival, this promotion plan is specially formulated to improve the profit and popularity of supermarkets.
Second, the activity time
Xx year xx month xx~xx month xx day
Third, the content of the activity
The promotion process is divided into three stages: before, during and after the festival:
1. Pre-holiday stage:
First, make a good budget
Make a good promotion budget in advance, and reasonably calculate the optimal result of investment and return of this promotion by using operational research and statistics and the experience of enterprises.
Second, do a good job in publicity
A week before the holiday, publicity will be started, including POP advertising, media publicity, color page publicity, etc.
1, two "Zongzi Hanging Flag" stores hang propaganda;
2. Our DM newsletter promotion (see annex for the distribution quantity); There are 40,000 copies of the first and second DM newsletters, and 40,000 copies of the third single newsletter, with an average of 1800 copies per store (such as Zumiao Liyuan,
Lotus stores with close distance can reduce the number appropriately from the cost point of view)
3. Off-site posters and on-site radio publicity.
Third, choose and arrange the promotion venue
The store pays more attention to this product, and has a strong willingness to cooperate, and is willing to cooperate with the factory in promotion, stocking, display, profit-making, publicity, pricing, etc. (especially in supermarkets with a reputation for price-smashing); A place with a large flow of people, a good image and a good geographical location. The layout inside the store can follow the magnet point effect, which requires: highlighting the theme, setting off the atmosphere, attracting attention, being innovative and creative, etc.
Four, promotional goods storage
Find a good inventory point that is convenient for promotion, so as to facilitate delivery and replenishment. We should also pay attention to the safety and quality of goods that have been promoted for several days.
Five, establish a variety of promotional options, so as to avoid sudden problems affecting the promotion progress.
2. Mid-stage:
I. Promotion Activities (Article 3)
On-site zongzi promotion
Activity time: xx years, x months, xx days to xx days.
Activity mode: stacked display in the store, bundled sales, enough to buy and give away, free tasting, and now selling.
1) Anyone who buys in this supermarket in 50 yuan these days can get a package of special zongzi (the prize can be sponsored by the manufacturer), and so on, buy more and give more.
2) In combination with the characteristics of the Dragon Boat Festival, other related cakes and other foods offer special sales to stimulate consumers' desire to buy. Single product 100 or so, including 50 food products, 25 non-food products and 25 fresh products.
3) Using some marketing techniques, such as snapping up some goods in limited time, zongzi and preserved egg gift boxes can be sold in a "big sale" three days before the Dragon Boat Festival.
Smell the fragrant rice dumplings.
Activity time: June 19-21day.
Activity content: All customers who spend 55 yuan (the fifth day of the Dragon Boat Festival in May) in this supermarket at one time during the promotion period from June 19 to February1day can participate in the activity of "Smelling the fragrance and knowing the zongzi" with their computer receipts.
Activity mode: Customers who spend all the money in 55 yuan in the supermarket can sign up for the competition at the front desk of the supermarket with small receipts. The staff will issue an eye mask to each contestant, and the competition will be divided into groups of 5 people. At the beginning of the competition, the contestants will blindfold their eyes, distinguish the stuffing of the zongzi by its aroma, and smell the most winners within the specified time. The top three contestants will be given gifts.
First prize: a Dragon Boat Festival gift package (value 100 yuan)
Second place: a box of Gaoyou duck eggs (worth 50 yuan)
Third place: a vacuum-packed roast duck (worth 20 yuan)
Send a gift with deep affection 55
Activity time: June 20xx 19 ~2 1 day.
Activity content: Anyone who has shopped in 55 yuan in this supermarket at17: 30 ~ 21:30 during the activity period can participate in the activity.
Rules of Activity: Customers can participate in this lucky draw with a small ticket. In the prize box prepared in advance, table tennis balls representing different gifts are placed, and different numbers are printed on the balls, which can be exchanged for different gifts.
15 ball value 1 yuan a gift 200 copies/day.
The 25th ball is worth one gift from 2 yuan 100/day.
Ball No.35 is a gift worth 20 copies per day in 5 yuan.
The value of the 45th ball 10 yuan gift is 40 copies per day.
The 55th ball is worth 40 cents/day as a gift from 20 yuan.
Second, the activity support
1, the purchasing department contacted and discussed 5000 zongzi as a gift from customers;
2. The purchasing department contacted to discuss 1000 kg of zongzi materials and held a zongzi-smelling competition;
3. Post-holiday stage
1. Summarize the promotion activities of this promotion (combined with fixed procedures for analysis).
Second, customer satisfaction tracking survey.
Physical store Dragon Boat Festival marketing program 5 I. Purpose of the event &; thinking
Purpose of the activity: Take the Dragon Boat Festival as an opportunity to hold a theme activity to increase the joyful atmosphere for this project, enhance the satisfaction of the owners and customers with this project, and strengthen the communication among the owners, customers and companies. In addition, it can also accumulate potential customers for the sales of this project.
Activity idea: The custom of Dragon Boat Festival is embodied in the form of DIY activities of zongzi and colored eggs, tying wormwood and giving sachets, and the festival fun is increased by the prize-winning activities of garden points, so that guests can intuitively feel the life and cultural atmosphere endowed by the products and projects of this project.
II. Overview of activities
1, activity time: June 23rd, xx14: 30—17: 00.
2. Venue: xxxxx
3, the theme of the event: Zongqing Dragon Boat Festival DIY, love to play politely waiting for you!
4. Invited people: project owners, potential customers and visiting customers, and company-related customers.
5. Estimated number of visitors:150-200 people.
6. The main contents of the activity: on-site eggs, DIY dumplings, and happy farm work; Reward-exchanging activities for garden points (such as playing marbles, competing for hegemony with the escort king, and crossing the border with wisdom).
7. Organizer: Ivy League Sales Department
Third, the activity site layout
1, fountain outside the house sales department in the park: a sign-in desk is set at the door for guests to sign in. Each guest will be given a wormwood and an activity book. For guests with children, sachets will also be given. Guests will tie wormwood beside the sign-in desk. On the right side of the door of the sales department, there is an activity flow display frame and an activity area distribution map display frame, fruits and cold drinks.
2. Lawn at the gate of the sales department in the park: DIY of zongzi in the game activity area and site, and the property management provides some tables and chairs for display. The staff took photos for the customers.
3. Inside the sales department: the DIY area of zongzi on site and the redemption area of points.
4. Lawn on the hillside in the park: This site is mainly used for the activities of great wisdom, and some quiz questions such as small tasks and customs related to the Dragon Boat Festival are pasted on the rope.
5. Happy farm: place labor tools, buckets, plastic scoops, etc.
IV. Invitation method for activities:
1, invitation time
1) Invitation date: June 14 to June 22nd is the invitation date for the event.
2) Registration time: June 22nd afternoon17: 00 is the deadline for registration.
2. Invitation method
1) Owner who has already delivered the house: The housekeeper invited the owner who had already moved in, called the owner and invited the owner and his family to participate in this activity.
2) Key customers: the property consultant calls key customers and invites customers and their families to participate;
3) SMS invitation: Select a SMS company to send invitations for Dragon Boat Festival activities to customers who meet the purchase conditions of this project.
4) Online invitation: The project website and the club website publish the information of this event.
Store Dragon Boat Festival Marketing Program 6 I. Promotion Contents
1, buy zongzi and get salted eggs, and buy discount coupons.
Buy dumplings or salted eggs from 30 yuan and send salted eggs worth 3 yuan and a discount coupon for 20% off items on the same day.
Buy zongzi or salted eggs worth more than 100 yuan 10 yuan salted eggs and a discount coupon for 30% off items on the same day.
When customers use discount coupons for delivery, they ask customers whether the purchase of this item is related to the Dragon Boat Festival, whether they choose to buy this item for the Dragon Boat Festival, and why, and tell them that their answers will be broadcast anonymously in the supermarket broadcast (the discount coupons have indicated the activity method). If it is really related to the Dragon Boat Festival, write down the reason on the discount coupon.
2. The supermarket broadcast "How did you spend the Dragon Boat Festival?"
The program introduces the origin of the Dragon Boat Festival in the supermarket broadcast. Play the interesting answers collected from customers and broadcast them anonymously. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival.
Therefore, on the one hand, it tells customers how everyone is spending the Dragon Boat Festival, on the other hand, it reminds customers that the Dragon Boat Festival is coming, and what we can buy for the Dragon Boat Festival.
Second, integrate promotion
1, media
In the music traffic radio channel and other similar traffic communication media, the promotional advertisements are broadcasted on a rolling basis every day for 30 days before the Dragon Boat Festival, with 10 times a day and 15 seconds/time.
2, the station broadcast
From the opening of the store to the closing of the store, "How did you spend the Dragon Boat Festival?" The program introduces the origin of the Dragon Boat Festival, introduces the brief situation of promotional activities, and broadcasts interesting answers collected from customers in an anonymous form. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival. The program time is 5~ 10 minutes each time, and music is played at intervals of 5 minutes each time.
3. Store layout
1) Off-site:
A, at the entrance of the supermarket gate and the storage room, make the Dragon Boat Festival promotional activities with Wantong Edition.
B, packaging on the wall post and pasting colorful pages of the Dragon Boat Festival.
2) On-site:
A, hanging zongzi, propaganda suspenders provided by salted egg company and self-made suspenders, etc. over the whole store.
B. In the Zongzi District, that is, the discount coupon distribution area, curtain, Wantong edition, self-sticker, etc. are used to focus on the production activities and the promotion of Zongzi and salted egg companies.
4. Other support
The drug store on the first floor of the store offers a special sale of profit 15%.
Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of zongzi or salted eggs.
Third, the promotion expenses
1, media advertising fee: 6,000 yuan.
2. Salted eggs and small gifts: 60,000 yuan.
3. On-site and off-site layout fee: RMB 5,000.
4. Making discount coupons: 0. 1 ten thousand yuan.
* * *: 72,000 yuan.
Fourth, specific operations
1 and 15-second advertisements of media broadcast channels shall be produced by a reliable advertising company entrusted by the company, and the advertising contents at different stages shall be specified in the advertising contract; It is scheduled to be completed three days before the start of the promotion.
2. The broadcast draft of the on-site broadcast is provided by the marketing department and updated in real time.
3. The marketing department and the planning department should be responsible for the specific design of the on-site and off-site layout. If the company can make it, the artist will be responsible for it. If it is unable to make it, the artist will contact other units to make it, and the final layout will be completed by the artist. The administration department should coordinate the procurement; The scheduled venue layout will be completed one day before the start of the promotion.
4. The purchasing department is responsible for introducing zongzi and salted egg manufacturers. Zongzi manufacturers charge promotion fees above 500 yuan, and salted egg manufacturers charge promotion fees above 300 yuan. At the same time, it is responsible for formulating the price and market research plan of zongzi and salted eggs, and completing the relevant plan half a month before the start of the promotion activities.
Dragon Boat Festival Marketing Program of Physical Store 7 I. Activity Analysis
The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve the folk tradition, many promotional activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining and entertaining". And give back to customers, hoping to improve the popularity of shopping malls, attract crowds, provide customers with a warm shopping place, and increase the turnover of activity days, so that customers can feel an unforgettable Dragon Boat Festival.
Second, the activity time:
Xx year x month xx day
Third, the recommended activity title:
Thousands of miles to smell the "Pearl" of moxa.
Iv. content of activities
(A) "dumplings, love" competition
On the day of the event, a dumpling-making contest was held to narrow the distance between our store and consumers, and let the contestants promote the feelings among family members through this activity. After the activity, zongzi will be distributed to social welfare centers such as nursing homes and nurseries.
Activity target: on-site customers or community residents.
Activity mode:
1. Within 5 minutes, see which contestant's zongzi is wrapped quickly and well.
2. The top three and the most photogenic "Zongzi Award" are judged by customers themselves.
3. The winners will issue corresponding "gifts".
Everyone who takes part in the competition will be given a souvenir.
5. After the competition, send the completed zongzi to social welfare centers such as nursing homes and nurseries.
Note: This activity needs to control the time and the number of participants (specific details will be determined after the scheme is confirmed).
(2) Dragon Boat Festival fragrance and fragrant rice dumpling fishing competition
Activity time:
Venue:
Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!
Anyone who has accumulated a total of shopping in 200 yuan on the same day can participate in the "Xiangzong Fishing Competition", fishing once in 200 yuan (limited time 1 minute) and fishing twice in 400 yuan, and so on. Receive the corresponding gifts according to the "fragrant dumplings" you catch. The number of gifts is limited, and you can catch them on a first-come-first-served basis until you finish fishing.
Props: several bamboo poles, strings, zongzi, etc! The gift is the "zongzi" that you catch.
(3) "Stand tall and stand tall" egg laying contest
Activity content: Anyone who has spent more than _ _ _ yuan on shopping on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force at the specified time. The winner will receive a gift and the unsuccessful one will receive a souvenir.
Activity time: 5 minutes, each person is limited to play once.
Venue:
Target audience: Anyone who is interested can sign up for the event.
Expected effect: through this "new" gameplay, let everyone have fun shopping.
V. Activities Promotion Plan
1, publicity vehicle: rent 3 publicity vehicles to promote activities in major gathering places of people in urban areas. (1 car parked in the shopping center, 2 cars arranged by themselves)
2. Members' mobile phone messages, reminders from the shopping mall through the broadcast system every 5 minutes, X-display stands at the door, horizontal vice, etc.
Six, the coordination of various departments
1, the planning department is responsible for the pop writing and publicity of the event.
2. The business department should do a good job in explaining activities and contacting brand discounts.
3. The main service desk should do a good job in event broadcasting and customer explanation.