The difference between chain stores and directly-managed stores is as follows:

1, the concept of different

Chain stores refers to a large number of small-scale, decentralized, operating the same type of goods and services of the same brand of retail stores, under the leadership of the headquarters of the organization, to take the *** with the same business policy, consistent marketing actions, the implementation of centralized purchasing and decentralized sales of the organic combination of the standardized management to achieve The joint economic benefits of scale.

Directly-managed stores refer to the chain stores directly operated by the head office, i.e., the business form in which the head office of the company directly operates, invests in, and manages each retail point. The head office adopts a vertical-like management style, directly ordering to take charge of all the retail stores, and the retail stores must also completely accept the head office command.

2, the legal relationship is different

Directly operated stores mainly refers to the ownership belongs to the company and managed by the company itself. Chain stores in general refers to the company in order to expand their markets in various regions, open several or more directly managed stores, we are talking about chain stores should also be a directly managed stores, simply put, a number of directly managed stores is a chain of stores, in the ownership of the company belongs to the company as a matter of course, in general, the chain stores have a unified CI.

3, the characteristics of the different

Chain stores have a business philosophy, corporate identity system and business trademarks. Idea, corporate identity system and business trademarks, goods and services, business management of the consistency of the four aspects of the premise of the formation of professional management and centralized planning of the business organization network.

Using the principle of synergistic effect, it makes the enterprise's capital turnover faster, bargaining power strengthened, logistics comprehensive support, so as to achieve economies of scale, form a strong market competitiveness, and promote the rapid development of the enterprise. The future of the retail industry, regardless of where it is headed, will move towards chain management.

The ownership and operation rights of directly-managed chains are centralized and unified in the headquarters. The centralization and unification of its ownership and operation rights is manifested in the following: all member enterprises must be a single owner, belonging to a company, a joint organization or a single individual.

Centralized leadership by the headquarters, unified management, such as personnel, purchasing, planning, advertising, accounting and business policy are centralized and unified; the implementation of a unified accounting system; the chain store managers are employees rather than owners; the chain stores to implement standardized business management.