1, Weibo Fantong
The biggest feature of Weibo is hot spots. Combining promotional products with hot spots can effectively improve the conversion rate. By creating topics and events, we continue to ferment with interactive behaviors such as forwarding, commenting and praising, so that users can actively spread in a short time and marketing content can be widely spread.
2. beep
Behind the second consecutive quarter of re-election of young people's favorite APP throne is the insistence of "taking every young person seriously". Bid-by-bid advertisements are independently placed and managed by users, and paid according to the advertising effect. Flexible calculation and management methods enable customers to control advertising independently and improve the return on investment more effectively.
3. Zhihu
Zhihu has a huge user base. In terms of content alone, there are not only influential big coffees and kols in Zhihu, but also a large number of people full of curiosity and thirst for knowledge. These people have created a lot of content on Zhihu, which is one of the core competitiveness of Zhihu and one of the main reasons for the wide user base.
Advertising skills:
Pay attention to the number of advertisements. Generally, advertising alliance has regulations on the advertisements that can be placed on each webpage. As the number of advertisements increases, the corresponding price per click will also decrease. Many webmasters will think that the more advertisements they put in, the more income they can get. This is actually a wrong idea. In fact, the more advertisements they put in advertising alliance, the lower the price.
Avoiding violating the delivery rules, such as inducing users to click, is a mistake that many webmasters will make. For example, adding click-encouraging words near advertisements is prohibited in almost any advertising alliance. In addition to some basic rules, many advertising alliance have some special rules. For example, a video alliance stipulates that the advertisement must be placed on the homepage of the website, and the position of the advertisement must be within the top of the fold of the webpage.