0 10- 10: 10 time: June 1 1 5.
Venue: Nanchang City
The First China Rice Noodle Festival Time
On the evening of June 20 101-14, Nanchang Rongchuang Cultural Travel City will hold beer syllables. At the same time, many night economic blocks such as Wanshou Palace Historical and Cultural Block, Shengli Road Pedestrian Street, 699 Night Market, Wanda Jinjie and Amethyst Night Market will also carry out promotional activities simultaneously.
From 20 10 to 20 10, there were five major activities: the opening ceremony, the exhibition hall tour, the 20021China rice flour industry development conference, the 20021China high-quality rice flour supply chain summit and the closed meeting of the National Green Catering Review Committee.
4 major sections and 25 major activities
The exhibition area is more than 30,000 square meters, of which the main exhibition area is more than 20,000 square meters and there are more than 750 planned standard booths. The exhibition area is the largest of its kind in the rice flour industry in China. The main venue of the event will be Nanchang Greenland International Expo Center. * * * There are 9 exhibition areas, including China Rice Noodle Culture Exhibition Hall, Jiangxi Rice Noodle Culture Exhibition Hall, Nanchang Rice Noodle Culture Exhibition Hall, noodle cakes, noodle catering, noodle catering chain, special catering, "revitalizing rural consumption to help farmers" and Dragon Boat Festival food.
There were four major activities in 20 10 -20 10, namely, rice noodle catering brand broadcast, prepackaged foods 202 1 rice noodle live broadcast festival, prepackaged foods 20021rice noodle group purchase week and hometown delicious rice noodle short video contest.
Seven items from 20 10 to 20 10 * *: 202 1 rice noodle-landmark food, landmark food selection and appraisal, 202 1 China cooking championship rice noodle thematic competition, Jiangxi rice noodle cooking innovation challenge, series of cultural activities exhibitions, rice noodle shop caravan food parade, and so on.
: 1. Conference Forum.
1. Set up American food tasting area, network celebrity punching area, rice noodle food caravan, cultural performances and other activities.
2. While doing all kinds of exhibitions during the day, beer syllables will be held in Nanchang Rongchuang Wenlv City from June 1 1 to June 14. At the same time, many night economic blocks such as Wanshougong Historical and Cultural Block, Shengli Road Pedestrian Street, 699 Night Market, Wanda Jinjie and Amethyst Night Market will also carry out promotional activities at the same time to enhance the consumption experience and promote night consumption.
3. Inviting Alibaba Group as a strategic cooperation unit, Ali Local Life Plan will invest10 million yuan to distribute red envelopes for the whole province, and Gaode Map will open "Jiangxi Rice Noodle Online Zone" to divert water for rice noodle shops and stimulate rice noodle catering consumption.
Second, offline exhibition.
1. On the one hand, it will greatly enhance the popularity and influence of Jiangxi rice noodles in the country; On the other hand, it will also promote industry exchanges and cooperation, further fill the shortcomings, and promote the high-quality development of Jiangxi rice flour industry.
2. I hope to take Jiangxi rice flour as a breakthrough, first shape the national brand image of Jiangxi rice flour, so that consumers can understand Gancai more quickly and intuitively, and help Gancai brand become a famous "broken circle".
3. With food as the medium, beautiful scenery as the support and culture as the support, the vitality and infinite charm of the land of Jiangxi and Poyang will be publicized and displayed in a more three-dimensional and comprehensive way.
Third, online promotion.
There are upstream supply chain enterprises such as rice noodle production, processing, prepackaged foods and condiment, as well as downstream rice noodle catering enterprises; There are both enterprises outside the province and enterprises in the province. It is planned to invite foreign enterprises 140, overseas enterprises 10 (considering the epidemic situation, only enterprises in Chinese mainland are invited) and 320 enterprises in the province. There are large online consumption platforms such as Taobao, Hungry, and FoodO of China Food Association.