1. Open up regions and markets.
Choosing the area and market for opening a store will affect the relocation operation and passenger flow of the store. Suppose it is opened in a remote place, even if the brand influence is good, it may be ignored. In addition, the store can't be located in lots with too many competitors, and Zhejiang will share the passenger flow of the store. Therefore, learning how to choose the right area to open a shop is very valuable to the people who open a shop. As for the market, pre-market research is essential, such as local consumption level, customer group positioning, product taste preference and other factors, which have a guiding role in product development and promotion.
2. The competitiveness of products
Product competitiveness is undoubtedly the core competitiveness of the store. No matter how big the stunt is, consumers will evaluate the product itself after tasting, which is also an important consideration for consumers to choose secondary consumption. Only when the products pass the customs can they be affirmed and supported by consumers. On the contrary, if the stunt is bigger than the reality, excessive marketing will cause consumers' disgust, which is not conducive to the shaping of brand reputation. In order to achieve long-term development, chuanchuanxiang stores must ensure product quality.
3. Good service level
The catering industry is facing the vast number of consumers, and it is indispensable to deal with people, so service is a standard to measure the quality of stores. For example, Haidilao is famous for its unique service. Even if the price is higher, people who go to spend are still in an endless stream, which shows the importance of store service. For chuanchuanxiang store, when the clerk smiles and compares the straight face of another store, it is obvious that customers will choose the former rather than the latter. Only when products and services pass the customs can we be in an invincible position in the competition.
4. Different modes of cooperation
At present, the forms of brand cooperation are mainly divided into single store cooperation and regional agency. Single-store cooperation generally has different store types for entrepreneurs to choose flexibly, while regional agents not only have the income from opening stores, but also have the income from authorizing others to operate, which is selected according to the actual situation of each entrepreneur. With the increasing number of chuanchuanxiang stores in the market, the degree of competition is self-evident. If a store wants to stand out, it should not only have a good location, good products and good service, but also have a good brand reputation. For beginners, we should consider the above points to avoid problems in the later stage.