Jiazhipai couple are active on various platforms as anchors of seafood eating. Through short videos and live broadcasts, it is common to share daily food life, especially various high-end seafood such as sea urchins and king crabs. The short video content of Jiazhipai couple showed their persistence and love for seafood, which attracted the attention and love of a large number of fans.

Jia Zhipai and his wife also conducted live broadcast with goods and sold seafood and other foods, and achieved good results.