1. The logistics cost is high. Guangxi snail powder is mainly produced and sold in Nanning, Guangxi and other places. However, due to the increase of logistics costs, including transportation, preservation and other expenses, the price sold in other places will also increase accordingly.
2. Brand premium. Guangxi snail powder has a certain popularity and reputation at home and abroad, so the brand premium is also one of the reasons why it is expensive in other places.
3. The relationship between supply and demand. There is a large demand for Guangxi snail powder from foreigners, but the supply is limited, and the relationship between supply and demand is also one of the reasons for the increase in its selling price.
In view of this situation, we can take the following measures:
1. Improve the coverage and efficiency of sales channels and reduce logistics costs through e-commerce platforms and other channels.
2. Strengthen brand building and marketing, improve brand awareness and reputation, and increase brand premium.
3. Expand production capacity, increase the supply of snail powder in Guangxi, balance the relationship between supply and demand, and reduce the selling price.
To sum up, there are many reasons why Guangxi snail powder is expensive in other places. We can solve this problem by reducing logistics costs, strengthening brand building and marketing, and increasing supply.