Milk Cola Economics After Reading 1000 Words

Milk Cola Economics After Reading 1000 Words, the wonderful thing about after reading is that you can look at a book from multiple perspectives, and the ideas in the writings can not be ignored, and writing is a sacred and difficult thing to do, and you must have a lot of things to say after reading a book ref. Milk Cola Economics After Reading 1000 Words , you can also write your own feelings.

1000 words after reading Milk Cola Economics 1

My biggest feeling after reading the book Milk Cola Economics is that this book is the salvation of my misunderstanding of economics. For me who just started to contact with economics, I face some headache formulas and some academic terms every day, which makes me lose my motivation to study for my own profession. However, through this book, I realized that economics exists everywhere in life, and economics is vividly weaving every aspect of life, and all the big things around us can be cracked with the principles of economics one by one. This makes me interested in economics again. The following is a little bit of my feelings after reading this book.

First, in life, ask a few more "why" maybe I can gain a lot

The whole book to ask questions to arouse the reader's interest, I am a curious person, so naturally, this book has a strong interest in letting me devour it. The author opens the book by asking, "Why is milk sold in a square box, but Coke is sold in a round bottle?" "Why does the freezer light up when you open the refrigerator but not the freezer?" "Why are the buttons on women's clothes on the left, but men's always on the right?" ------ This series of questions about design approaches is actually embedded in economics. The design of a product has to include the features that are most in line with what the consumer wants, but also meet the seller's need to keep prices low and make it easier to compete, which means that the product design has to maintain a balance between the two. The functionality of the product design has to be cost-effective and the details of the design have to do with the principles of geometry. Take the example of milk and cola, one is because of the habit of consumption, cola is mostly directly on the container to drink, so the cylindrical shape in the hand is more convenient, while the milk is not so, although some with a straw. The second is the different characteristics of the product, milk needs to be specially installed in the freezer, high operating costs, with a square box is nothing more than can save a little storage space, we see in the supermarket Coke is mostly placed on the open shelves, low operating costs. The storage space in the freezer is quite valuable, thus increasing the profitability of milk in square containers. So asking a few more "why's" can reduce our costs and increase our profitability.

Two: Economics is not complicated, it comes from life, and we need to apply it to life

This book, The Economics of Milk and Coke, is not boring, and at least gives us a simple truth: Economics is no big deal. Now economics by the economics of the elites dig deeper and deeper, the more the whole more difficult, no research dozens of unintelligible formulas, there are no heaps of terminology innovation, that can not become a good expert. So everyone is afraid to think about it. In fact, take the lowest cost, the maximum output of this principle, is nothing more than milk with a square box can save a little refrigerator space, Coke with a round bottle in the hands of convenient reasoning, that is, people who have not read the book know that the box when you put the square things can be placed neatly some. The simple truth that "theory comes from life" comes to mind. "Why charge for water at a bar when they offer free peanuts?" In life we think we are taking advantage of a great deal and relish it without realizing that our money has been quietly made by the merchant. Alcohol and peanut butter are complementary; the more peanuts a drinker eats, the more alcohol he or she will naturally order, and alcoholic beverages are quite profitable, so the peanuts are free. And no one wants to drink water while drinking, so if diners choose water that the amount of alcohol will naturally fall, so the price of water is also not expensive. This also therefore reminds everyone of the truth: "There is no such thing as a free lunch." So this also reminds me to always keep my eyes peeled in life to minimize my loss of profit.

Third, everyone is actually an economist in their own lives

Zhuangzi once said: "The world is all about profit, the world is all about profit" from ancient times, we are troubled by profit, and therefore so many people are We have been plagued by profit since ancient times, and that is why so many people have chosen economics, because everyone wants to maximize their own interests, and of course I am no exception. But this book tells me, put aside those annoying formulas, in fact, life is my own economist. From the name of this book, it is easy to see, milk, cola are common drinks in our lives, and milk for me such as poor health has become a necessity in life. But I have never had the slightest awareness of the economic knowledge contained herein, and this problem has sounded an alarm for me. Not long ago in the national civil service examination, it is reported that general knowledge questions in the last choice of questions, so that many candidates silly: in the supermarket often see milk in square containers for sale, and carbonated drinks are often installed in round containers for sale. The following explanation of the causes of this phenomenon is not reasonable. Is it?

A, visually round than square more soft and soothing, to attract more customers to buy;

B, cylindrical cans can be made into hemispherical grooves in the bottom to withstand greater pressure;

C, milk is usually required to be stored in the freezer, cubic containers are more space-saving;

D, carbonated beverages are usually packaged directly in cans to drink, cylindrical to hold in the hand more comfortable.

For those who have read the book after the answer is undoubtedly choose A. I think this is the benefit of reading, it not only let me practice their own lives a lot more thinking, but also grow my insight, so that I have a different perspective on their lives, more reasonable arrangement of my money. Let me become a real economist in life, to do what I have learned.

Many small examples in life can be explained by the principles of opportunity cost and cost-effectiveness. By the same token, we have to deal with a variety of issues in the workplace, and need different skills, in order to fully cope with, we must have a deep understanding of some of the principles of the industry and thorough comprehension, because the different appearances boiled down to the invariable truth, so that we can respond to all changes with no change. The process of learning to understand the principles is to internalize the book knowledge into their own ability. Understand the principle at the same time also enhance the level of thought and behavior. We are looking for a quick fix, but we are also looking for the ability to make it work.

After reading the book "Milk and Coke Economics", I found a lot of easy-to-understand examples of economics in life, and what impressed me the most was the chapter on discount economics. Everyone loves discounts, and discounts allow you to buy what you want, and sometimes even things you wouldn't normally use, which is especially true of my mother.

Rationally analyzed, discounting is a good thing for both merchants and consumers. Warren Buffett just said whether I'm buying socks or stocks, I like to buy upscale stuff when it's on sale.

And for merchants, customers are divided into price-sensitive and price-insensitive types. The price-sensitive type, when he sees the discount information, it will have the effect of promoting consumption for him.

A good number of merchants have adopted a threshold operation for discounting. For example, Taobao coupons, if the price-sensitive people, such as myself, when I buy a thing, I will go to the first home page to take a look, there is no store coupons can be received, or will be sent to the link to specialize in rebate inquiries, there is no hidden coupons. But some people buy things, is not price-sensitive, he may feel to do these things is a waste of time, he may not do this step, will directly buy. For merchants, both kinds of customers he can earn money, so both are needed.

By discounting, the merchant can, on the one hand, be able to consume their inventory, and if there is no inventory, they can also use discounting as a way to market and sell more products.

The phenomenon of discounting is very common in our lives, for example, Ito, after eight o'clock in the evening, his ingredients area: deli, bread, vegetables, etc., a lot of things are discounted 50%. For example, when we buy clothes, they are discounted when the season changes. For example, a lot of clothing or brand stores have VIP discounts for VIPs, and a lot of people will even cross some thresholds to become a VIP member of the business for this discount.

So let's take this discounting strategy of Ito and analyze the economics embedded in it. Ito has set a threshold for discounts, which is after 8 pm. If the price is not sensitive to the customer, he may not be willing to wait until after eight o'clock to come to the shopping mall, he may be in the daytime, and price-sensitive people, he may deliberately wait until after eight o'clock, or he did not have such a need to shop, then he will also be after eight o'clock, shopping, may be able to buy some of the things. Ito's strategy of discounting was successful if he was able to increase his total profit over what he would have made if he hadn't used the discounting strategy. Obviously the fact that he is using this strategy in all his stores shows that this strategy is indeed a very successful one.

What is the relationship between discounting and stocks? Warren Buffett bought a good stock when it was discounted, so why would the stock be discounted? The stock was discounted, in fact, it could be because of the market environment that led to the whole fundamentals are not good, and it could be because of the fact that the company made some mistakes that led to the market is not optimistic about it, such as the previous event of the Moutai plasticizers exceeding the standard. To the wine inside the plasticizer, but the fact that the objective exists, leading to the market has a negative reaction to it, the stock price fell to a relatively low point, in fact, this time is a good time to buy. In short, good companies need to wait for an opportunity, possibly several years for an opportunity.

Milk Coke economics after reading 1000 words 3

Mention of economics, perhaps the first thing we think of is the overwhelming variety of charts and data, a variety of obscure formulas and concepts, until the language teacher recommended that we read the "Milk Coke Economics", I just understand: it turns out that economics is not a very high and unattainable discipline, it involves all aspects of life, quietly It's a great way to teach us how to live our lives.

Open this book is a welcome and interesting questions: Why is milk sold in a square box, and Coke sold in a round bottle? Why do women's clothes have buttons on the left and men's on the right? Why do many bars charge for water but offer free peanuts? These seemingly simple questions are difficult for us to answer at once. The author uses one economic principle to take us through the phenomenon to see the essence, teaching us how to look at life from a different perspective, those seemingly mindless but full of deep meaning of the problem. Both let us see the life of small phenomena behind the hidden wisdom, but also through the life of ubiquitous phenomena to deepen our understanding of economics.

The two most important economic concepts in this book are "opportunity cost" and "cost-benefit" principle. Let me start with the cost-benefit principle, which means that an action is only worth doing if the additional benefits of the action outweigh the additional costs.

He is the source of all economic concepts, such as why milk comes in a square box and Coke in a round bottle? It turns out that because of the difference in the products, Coke is mostly unrefrigerated, milk needs to be refrigerated, the square box can effectively save the utilization of space in the freezer, and Coke most people like to hold in the hand to drink, which is a typical example of describing the principle of cost-effectiveness. This principle is not only used in economics, but also in our normal life, we often use it to solve problems.

And the concept of opportunity cost can be used to explain the allocation of our time. When we are always occupied by busy schoolwork, how to rationally allocate twenty-four hours becomes an important issue. The concept of time can be explained by the opportunity cost, when you choose to "give up the highest cost of something is his basic concept". Is it really a bargain to go to a bargain sale that takes hours? Alternatively, you could use the time to do something more meaningful. Is it better to stay up all night studying and doze off in class the next day or to get some sleep and be refreshed for class the next day? Bill Gates is not going to pick up the five dollars that fell on the floor, because he might be happier to spend a few seconds thinking about the development of his company's business than to spend a few seconds picking up money.

Overall, this book uses humor and easy-to-understand language to bring me into the economics of this piece of land, teaching me how to use a dialectical perspective on social issues, broadening my horizons, increasing the depth and breadth of my thinking, and telling me that "everywhere I look is learning" this reason, and subtle I'm not sure how to do it.