First, the characteristics of cooking materials
The so-called specialty dishes are generally divided into two categories. One kind is local specialty. Local specialty dishes are dishes with local flavor made with local cooking materials or local cooking methods, so they are also called local flavor dishes. The other is the specialty of hotels and restaurants. It is in the same area that several dishes cooked by this restaurant are of higher quality, newer methods and purer taste than the same dishes cooked by other restaurants in the same area, so these dishes have become the specialty of this restaurant.
Second, unique cooking methods.
Most hotel restaurants use ordinary raw materials, but if the cooking method is unique, it can also become the specialty of our hotel restaurant.
Another way is to learn cooking techniques and make special dishes with unique cooking methods.
Third, pay attention to taste characteristics.
When people travel to other places on business, they always try local specialties, and local guests like them, because they have been used to them since childhood. The formation of specific tastes is related to regional geography, climate and cultural customs, which takes a long time to form and is difficult to change. If there is no pepper in several dishes, people in central and southwest areas such as Sichuan will not be able to stand it. Northerners can't stand eating garlic all the time. There are also the sweetness of Su Xichang, the "smelly" of Ningbo and so on. Therefore, when creating dishes, we should keep these specific local flavors, otherwise foreign guests will not recognize them and local guests will not like them.
Fourth, launch a series of varieties.
When a special dish is successfully created, it is necessary to extend the characteristics of the dish into a series of dishes with the help of the word-of-mouth of the dish to form a brand effect.
Five, skillfully side dish container
When creating special dishes, you can also use utensils to make brands. Some restaurants will put a big urn in the store if they want to make a brand of soup. The urn is filled with this soup with instructions for making it. This urn is the brand image of soup. Now all kinds of special-shaped pots, folk coarse pottery, artistic vessels and pictographic vessels are very popular, which also shows that chefs also attach great importance to using vessels to create special dishes.
Sixth, create a side dish allusion.
Traditional specialty dishes generally have some allusions and legends, which makes the dishes more legendary and allows guests to appreciate the culture while tasting these dishes.
Seven, keep up with food fashion
Special dishes should also conform to the food fashion in society. Now people's living standards have improved, and they pay more attention to nutrition and health care, so they pay attention to the use of green food, which is low in sugar, sodium, fat and protein. Therefore, the current special dishes should be designed and created according to modern food fashion to meet the dietary needs of modern people.
Eight, adhere to the quality first
It is also very important to create special dishes, that is, to maintain the quality of special dishes. It takes some time to create a brand, so that guests can understand and agree with it. During this time, the food can always maintain its quality, and there must be no time difference, so as to become a real brand food. No matter how good the food is, it will not succeed.