The first thing to talk about is Haidilao membership system. The new membership system of Haidilao was implemented in October 218. At the time of writing this article, I saw that Haidilao had announced that the membership system would be updated again from January 22, but the content of the update was not big. For members of Haidilao, my suggestion is that no matter how low the frequency of eating Haidilao is, you should register as a member.

the introduction of the rules has always been boring, but it still needs a general understanding.

1. Registration ways and grading rules of Haidilao members

Haidilao members

The main registration ways of Haidilao members are Haidilao APP, Haidilao WeChat WeChat official account and Haidilao Store Ordering Pad.

membership level rules:

Haidilao members are divided into four levels: Red Sea, Silver Sea, Golden Sea and Black Sea. Membership level is not permanent, but dynamic.

membership points are called cash. It is mainly obtained by members who spend money in Haidilao stores in the Mainland, and 1 yuan is equal to 1 fishing coin. You can also get money by participating in games or community interactions in Haidilao APP.

at present, the membership grade is judged according to the growth value. The growth value is mainly calculated according to the total value of money earned by members in the last 6 months and the growth value of rewards (X 1 times of spending in the store in the last 6 months).

as you can see, the current rules are divided according to the growth values obtained by members in the past six months, and the grading judgment is made once every month on the 1st, so as to achieve the upgrade of the growth values of the corresponding grades, and to downgrade those who fail (they will only be downgraded once at most within six months, and only one level at a time).

Haidilao members will be upgraded to 2.

After January 22, the calculation period will be extended from 6 months to 12 months. In other words, from next year, the promotion and demotion will be calculated based on the growth value obtained by members in the last 12 months, and it will be easier for Haidilao members to upgrade and avoid relegation. Members who were originally stuck in the Jinhai level will be upgraded to Black Sea members in large numbers.

here are two simple examples according to the new rules for better understanding.

(1) Xiao M is an old member. On January 1st, 22, the system re-judged Xiao M's membership grade, and the growth value was based on the total growth value obtained by Xiao M from January 1st, 219 to December 31st, 219. More than 1W2 is the Black Sea, more than 6 and less than 1W2 is the Golden Sea, more than 2 and less than 6 is the Silver Sea, and less than 2 is the lowest level of the Red Sea.

(2) Xiao M is a newly registered member. The frequency of eating Haidilao is about twice a month. Every time I spend about 3 yuan, I get about 2 coins from APP games and interactions every month, and the growth value of Xiao M is about (2 x 3+2 X 1 )+2= 1 every month. Then it takes about 2 months to upgrade from a registered member (Red Sea) to Yinhai, and the system will decide to upgrade to Yinhai on the 1st of the third month. It takes about 6 months to upgrade to Jinhai; If the growth value obtained in 12 months exceeds 12,, it can be upgraded to the Black Sea.

2. Why do you want to register as a member of Haidilao

As for why do you want to register as a member of Haidilao, let's talk about the rights and interests of members. The rights and interests of Haidilao members are mainly in the following three aspects.

online booking or numbering of members

first, online booking or numbering of members. How time-consuming it is to wait for seats at the Haidilao store. I believe that people who eat Haidilao have a deep understanding. Holidays may not have a so-called low peak period all day, and it is also very common to wait in line for more than two hours at the peak of the working day. Members can make a reservation or arrange the number on Haidilao APP or WeChat WeChat official account in advance (Alipay can also arrange the number), thus reducing the waiting time on the spot.

members exchange coins for gifts

Second, members exchange coins for gifts. The coins obtained through dining consumption or Haidilao APP games and interactions can be exchanged for dishes, vouchers, commodities, etc., which is a real discount. (About fishing for coins will be described in detail below. )

exclusive activities for members

Third, exclusive activities for members. Members can get birthday gifts (one voucher for birthday month), promotion privileges (members who upgrade to silver, gold and Black Sea level will get vouchers or food vouchers on the 1st of each month), and also have the opportunity to participate in offline activities held by Haidilao (generally, they register first in Haidilao APP, involving new product tasting and handicraft classes).

In addition, since members of Haidilao are graded, members of different grades will naturally have different rights and interests. Take the Black Sea member as an example to explain why every fishing friend wants to be a Black Sea member.

dining priority

(1) dining priority. Black Sea members have exclusive customer service on Haidilao APP. If you contact the exclusive customer service more than 2 hours in advance, priority will be given to reduce the waiting time. This policy is except weekends and legal holidays. As the service of Black Sea, I often use it. The process is roughly to contact the exclusive customer service on the APP to provide the restaurant, time, number of people and whether there are any special requirements. The exclusive customer service will quickly feed back to the store customer service. The customer service of the store will call to reconfirm the information and help to reserve a seat. Successful reservation means that you can eat directly at the store on time without waiting for a seat. However, in the case of a store with a large passenger flow in the business district or a rush hour meal, the store reservation is full, so the customer service of the store can only arrange the number on the day of the meal on behalf of the Black Sea members, and communicate with the store welcome to give priority to the seating arrangement after the Black Sea arrives at the store.

the use of private rooms is free of service charges

(2) the use of private rooms is free of service charges. At present, this service is only available in Beijing Dazhongsi Store, Shanghai Zhangyang Road Store and Shenzhen Zhuoyue Store, and it is required to contact the exclusive customer service to make an appointment 1-2 days in advance, and it can only be used during the low peak period. Talk is better than nothing.

black sea channel numbering

(3) black sea channel numbering. In some popular stores, when the online number is full, Black Sea members can arrange the number normally.

(4) Black Sea exclusive exchange. In the coin shopping mall on Haidilao APP, some goods can only be exchanged by Black Sea members, such as 2999 coin exchange for self-cooked hot pot gift box and 99 coin exchange for Tencent video 7-day members. Some goods can only be redeemed by Black Sea members, such as 1 coin for 7-day membership of Tencent Video.

(5) Store dining hides rights and interests. When members eat in the store, there is usually a sign on the table showing the membership level. The Black Sea will generally get more attention from waiters, and meals will generally be sent to large fruit bowls or dishes. Even in Black Sea, I often eat in a store. If the waiter and management are very familiar with it, I may get a discount on the bill (dishes only) or upgrade to a discount account, usually 8.8% off, with a maximum of 2% off.

Haidilao member upgrade 2.

As mentioned earlier, Haidilao will update its membership system again in the near future. Besides extending the calculation period of membership rating, the increase of membership rights and interests is also one aspect. As can be seen from the notice, it is roughly to increase the black gold special offer, frequent visitor gift and birthday party in the mall.

Black Sea Star

It is written here to add a special class of Black Sea members, namely "Black Sea Star". Haidilao officials screened a group of Black Sea members at the end of October and sent a notice of "Black Sea Star". This special category is not currently displayed on the Haidilao membership system, but its rights and interests are higher than the Black Sea level. The first batch of 17,914 "Black Sea Stars" can get a gift in kind (Black Sea commemorative badge+Haidilao account book), and a free service voucher for private rooms in November and December respectively.

3. What's the use of fishing for coins, and how to get

As mentioned earlier, fishing for coins is a member point of Haidilao. Let's talk about the use of fishing for coins first.

coin fishing is mainly used in coin shopping malls. You can enter the coin shopping mall through Haidilao APP, Haidilao WeChat WeChat official account and Haidilao Store Ordering Pad. The goods in the coin shopping mall are roughly divided into Haidilao coupons and physical goods, third-party goods and virtual card coupons.

I usually calculate the value of coins according to the proportion of coins exchanged for vouchers. Haidilao 1 yuan vouchers need 2 COINS, that is, one COINS is equivalent to 5 cents. According to this ratio, we can also consider whether the goods in the coin shopping mall are worth exchanging.

The way to eat a meal in Haidilao is to actually pay several tens of dollars, which is generally realized by exchanging money for food vouchers and vouchers. I will put it in the second part below for details.

Haidilao's own brand products

Fishing coins can also be exchanged for Haidilao's own brand products, such as self-cooked hot pot, instant rice, seasoning, seasoning sauce, crayfish, grilled fish, beef jerky, hairy belly, shrimp jerky, beer and other foods and drinks, as well as snacks such as nuts and fish skin, and even handbooks, canvas bags, sleeves and sauces. Seriously, I didn't know that Haidilao brand had so many products without going to the mall.

Non-private brand products in Money Shopping Mall

There are not many non-private brand products in Money Shopping Mall, mainly toys, snacks and drinks. Virtual card products currently include Tencent Video Membership Card, Youku Cool Meow Membership Card, Netease Course and Luckin Coffee Voucher.

Non-private brand goods in the coin shopping mall

Since there are so many goods, I'll post a few pictures without listing them one by one. In general, the coin shopping mall is all covered by eating, drinking and having fun. All physical goods are exchanged by parcel post, usually by Jingdong Express or SF Express, and the delivery and arrival speed are very fast.

here's another trick. The price of the coins exchanged in the Haidilao store is lower than that of WeChat WeChat official account or Haidilao APP. For example, a box of spicy vegetarian self-cooked hot pot costs 788 COINS to exchange in WeChat official account or APP platform, but the store only needs 52 COINS. The store exchange price is lower, which is equivalent to saving the courier fee. Only the types and types of convertible goods in stores are relatively limited.

price comparison of crayfish

in addition, it is more cost-effective to exchange physical goods when they are active. For example, when I first went fishing for crayfish in Haidi in summer, I tried to exchange 1799 coins for a box, while in December, I only needed 999 coins for a box of members' carnival week.

Let's talk about it again. How to get valuable and versatile coins?

consumption to get money

the first and most conventional way to get money, consumption. When Haidilao members spend money in mainland stores, they log in to Pad to order food, and each time they spend money in 1 yuan, they accumulate 1 currency. It should be noted that the consumption amount here does not refer to the original bill amount.

For example, if the bill is 3 yuan, 3 yuan will be deducted by using the food voucher at the time of checkout, and the discount of 2-5 will be paid by using the credit card WeChat of Bank of China at the time of payment, then this meal will finally get 27 coins. After the check-out, the money will be distributed to the account in real time, and the money will be notified in real time by SMS or Haidilao WeChat official account.

second, Haidilao APP participates in games and community interaction.

Haidilao Game Center

Let's talk about games first. There is a game entrance on the homepage of Haidilao APP. At present, there are three small games, namely, Feitian noodle fisherman, hot pot gourmet and food grabbing. The rules for the game to get the amount of money are not clear, and the instructions say that it will be adjusted according to the situation.

Haidilao game

However, according to the actual measurement of fishing friends, at present, each game can earn coins at most twice a day, and the number of coins earned in each game is as follows:

Feitian noodle fisherman: if he scores less than 5 points, he gets 1 coin; if he scores more than 5 points, he gets less than 3 points, he gets 5 coins; if he scores more than 6 points, he gets 1 coins. Hotpot gourmets: No coins were earned when the score was below 3, 1 coin was earned when the score was over 3 and less than 3,, 5 coins were earned when the score was over 3, and less than 1,, and 1 coins were earned when the score was over 1,. Fighting for food: This game is a cumulative score game, with an average score of about 2 points per game. If the accumulated score is less than 1 points, you will get 1 coin for each game, and if the accumulated score is less than 3 points, you will get 3 coins for each game, and if the accumulated score is more than 3 points, you will get 5 coins for each game. If you want to get it full, you have to brush it to 3 points every Monday, and you will win twice a day from Tuesday to Sunday, with 5 coins each time.

Tuyuan Haidilao APP Community

Each of these three games needs to be mastered many times to get a high score. If you have patience and time, you can get 5 coins every day through the game at present, and you can save 1,+coins in one month. The accumulated money is still considerable. According to the new membership rules next year, just playing games can be upgraded to the Black Sea.

In addition, posting in the community section of Haidilao APP will be rewarded with 1 coins if the post is refined and topped. In addition, according to the individual's activity in the community (posting, replying, praising, etc.), it may be rated as "Da Ren", won the title of Da Ren and won 5 coins.

In the past, Haidilao APP also signed in a small amount of coins every day, but this activity has been temporarily cancelled.

Of course, lazy people like me, whether playing games or interacting in the community, will find it time-consuming and labor-consuming, and generally will not take the initiative to participate.

term of validity of coins:

at present, the term of validity of coins is not less than 24 months and not more than 25 months from the date of acquisition, and the coins generated each time expire at : on the 1st of the 25th month.

the rules seem a bit roundabout, so let's give an example. For example, the coins obtained from January 1 to January 31, 22 have not been used as of January 31, 222, so the unused coins will expire at : on February 1, 22.

details and expiration date

details and the amount of money about to expire can also be viewed on Haidilao APP, Haidilao WeChat WeChat official account and Haidilao Store Ordering Pad. Before the expiration, you will also receive a reminder from the system. However, real consumption or hard-earned money from playing games will never let it go in vain.

4. Summary

The boring content of Haidilao membership system is finished. To sum up, it is necessary to register Haidilao members. The higher the membership level, the better the rights and interests. Fishing coins is very useful.

If you are a frequent fisherman or a fishing friend, you naturally hope to upgrade to the Black Sea quickly. Is it difficult for Black Sea members to upgrade and avoid relegation? It should be easy if colleagues, relatives and friends in the company have dinners and the like. But if you only rely on the real consumption of a family, it will be somewhat difficult. Therefore, some platforms also have the task of upgrading accounts, cashback accounts, or providing free use of Black Sea accounts for relegation. But there is also one in the Haidilao membership rules.