Bar Startup Project Plan

Nowadays, many occasions can not be separated from the business plan, business plan makes entrepreneurs have rules to follow in the business practice. So do you really know how to make a business plan? The following is my bar business project plan for you to organize, for your reference and reference, I hope to help friends in need.

Bar business project plan 1

The first part is the market analysis

The bar, as a standard model of the Western alcohol culture, has been introduced into our country and gradually entered people's lives and city streets. With the continuous improvement and enhancement of people's living standards, the bar industry has stepped into an era of great popularity. The rise and prosperity of the bar industry is closely related to the overall economic, social and cultural changes in China. The economic belt of the bar industry has become the mainstay of China's leisure consumption industry.

The second part of the products and services

Through my understanding and deepening of the bar industry at this stage, I have summarized the existing market situation of the following related industries. First let me analyze the current development background. At present, under the influence of economic globalization and regional economic integration, to mutual benefit **** win as the goal, to strengthen international and intra-industry exchanges and cooperation has become the primary issue facing our bar industry. Therefore, we have the need to implement. In such an era of rapid economic and cultural development, receiving and introducing new programs and industries is a powerful opportunity to promote business development. A hot development opportunity answers the phrase "come and go". So, while the bar industry is in its maturity stage, it is important to take advantage of the opportunity and keep moving forward before the trend fever subsides. There is a saying among Jewish businessmen that 'there is no bottomless pit in the mouth of business', meaning that bars have unlimited prospects for development and profit. Secondly, there is the current situation and development trend of the bar industry. With the establishment of socialist market economy, the bar competition is becoming more and more intense. The current competition of bars can be said to be all-round and diversified. They are not limited to a single model, including the bar's business route, business model, market positioning, investment methods and organizational forms. It can be predicted that the status quo of bars will not change greatly in the short term, which is different from the situation in the early stage of reform and opening up, and also related to the overall economic environment. People's economic income and consumption concepts determine the pace of development of bars. Today's economic trend is obvious, people's income increases, disposable income increases year by year, people are beginning to learn to enjoy life, that is an indispensable pastime in life, so the development trend and momentum of the bar is very good.

With the above analysis, a few basic elements are in place in order to start a business in the industry. The implementation and execution of this business plan is necessary and socially beneficial in the existing context of a bar industry that has successfully gone through the start-up phase and is well on its way to the development phase and has managed to become an established part of the business chain.

The third part of the key elements of entrepreneurship

(a) The store wants to form a positioning style

As a bar, its style, style, atmosphere is a powerful hardware for its survival and development. I want to build a "European and American fashion bar". We are facing a customer group consisting of post-80s and post-90s fashionable people. Here, customers can collect real-time, the latest European and American fashion information, covering clothing, food, housing, transportation and other aspects, as well as celebrity trends and the latest fashion information. Let customers who come here get what they want and what they don't expect. The unexpected always enhances one's sense of freshness and surprise. The style and atmosphere of the bar is completely set off and rendered by the combination of in-store sophistication and background music.

As for the name of the bar, I named it Nine O'Clock

The name "LIFE" has a lot of elements that are important to people. I personally like the number 9 in my mind. It's second only to perfection and first. To be honest, I don't like being number one. First of all, if I'm stupid, I really do have the best abilities. Secondly, when you're number one, the biggest enemy is yourself, the most overlooked and feared enemy, both in business and personally, is also yourself. Either you stop and wait for others to surpass you; or you get cocky, which ultimately leads to failure. So the name, I give it means 'you can stay away from the first, but you must always pursue the best' always keep this balance, survive in the difficulties and cracks, and always have the most full of enthusiasm and vigor.

First, choose the address of the store.

(2) The choice of store address

In fact, no matter what type of store, you want to be located in an area with a high flow of people and a well-developed economy. But in fact, areas that are well developed in all aspects have been seized by other types of businesses. After a long period of exploration and development, it has become a thriving economic area, so high prices and costs are cutting into profits, so I am not going to choose an economically developed area as a location for the store. Similarly, I wouldn't choose a place like 'Pub Street' or any other place where pubs congregate, although normal competition for development has to follow this principle, there is competition. However, I believe that the targeted selection of customers can be a direct hit to the customers themselves, and without a strict customer orientation there is no need to follow the trends of the booming economy. That's why I would choose a geographical location where hipsters gather, neither in the commercial center of the city nor in the gathering place of bars. So I chose a business district centered on the intersection of Longli Road and Tongzhi Street, with the density of the surrounding population as the radius. I want to find a 90 to 100 storefront as the location of my store. Most of the people gathered in this business district are young people with some disposable income after 80s and 90s. They are fashion sensitive and keen on pursuing fashion. They take keeping up with the world's fashion trends as an indispensable part of their life, so this kind of crowd is very suitable for my bar's customer orientation. I estimate that the front rent is affordable within 4500/month with high rent.

Bar business project plan 2

A plan overview

With the reform and opening up of the fusion of Chinese and Western cultures, with the social progress and human civilization continues to improve as well as the rapid development of urban culture, the bar into our country with a rapid rapid development of the momentum, especially in Beijing, Shanghai and other developed areas. In general, the night sky of the city has been inseparable from the bar, people need to forget and indulge in the busy. At present, the bar industry market shows great potential for development, the prosperity of entertainment venues have a driving effect on the local economy, including the promotion of tourism and investment, and the developed level of nightlife, for a city, largely means that it is economically developed, openness and attractiveness.

Yunnan Province is one of the provinces rich in tourism resources in China. The unique geographical environment, special . Climatic conditions, long history and colorful ethnic cultures, rich ethnic minority customs, constitute a magical grand view garden of Yunnan tourism. Kunming as Yunnan Province, political, economic, cultural, scientific and technological, transportation center, but also China's famous historical and cultural city and excellent tourism city, geographic location is subtropical north latitude, most areas within the summer without heat, winter without cold, with typical temperate climate characteristics, known as "Spring City" and renowned at home and abroad. However, with the steady promotion of tourism pillar industries and the rapid development of urban leisure culture, we are also soberly aware that most tourists have shifted from a single appreciation of natural scenery to a more cultural connotation of tourism, Kunming bar culture is not only part of the city's leisure culture, but also a measure of the level of development of the city's leisure culture a yardstick, the bar has become a symbol of fashionable life: hotel bars, bar streets, restaurants and restaurants, and the bar has become a symbol of fashionable life. The bar has become a symbol of fashionable life: the bar in the hotel, the bar street, the bar in the restaurant, the bar in the restaurant, the cocktail service of all kinds of celebrations, and even the private bar in the home, everywhere, without wine, people are in it, intentionally or unintentionally make the bar culture become richer.

Our Chao Hua Xi Jiao Wei is a bar being created to provide older people with a place to relax and enjoy their own class of entertainment. Bars in China are either too avant-garde or too noisy for the elderly, who are very picky about style and environment, so it's hard for them to find a place that meets their needs. Instead of their leisure and entertainment venues, we should say that it is their essential venues, because most of them are already retired at home, and most of their children are also abroad, they do not have the children's constraints, and their own income is also quite abundant, their leisure time can be a whole day, this whole day time how to spend it? I think the general public will be about three or five friends or memories or talk about the current situation, or is not doing anything, listen to music alone will feel good, but there is a prerequisite, that is, there has to be an exceptionally good environment, imagine, originally about a good friend to chat, but you find that when you talk you have to be shouting, and want to be quiet, but full of heavy metal filled with the flavor of the ear, the chaos and noise. It's chaotic and noisy. Now there is such a place: there is an exotic atmosphere where you can sip strong Italian or Irish coffee or specialty cocktails while enjoying European and American jazz from the 1930s and 1940s played by an elderly band. With the aroma of coffee mixed with the melody of golden tunes, it's hard to tell which one is more mellow and which one is more calming to your mind. And the people around you have similar experiences, similar hobbies, similar tastes, similar pursuits, such a carefully designed place for you - Chao Hua Xiu Wei

After our survey of older people have a very obsessive sport - golf, so our bar is not just a place to play, but also a place to enjoy a good time. Golf, so our bar is not only the indoor part, but also outdoor green space. There you can drink and listen to the songs and you can also play golf, of course, because we are not a professional golf club, so our size is not too big, just for the entertainment of guests.

Unlike most of the bars that exist today, the Chao Hua Xi Gathering Bar is located on the outskirts of Kunming, and its main clientele are older people who have returned home from overseas, or older people who like bar culture, or foreigners in Kunming, and the environment is absolutely superb.

Generally speaking, the key to competition in this industry is to create an atmosphere that is suitable for the requirements of the target customer group, a unique program of activities and good service quality. We propose to locate our bar next to the intersection of Caiyun North Road and Guangfu Road. With the rapid development of Kunming in the past few years, our bar is almost as far away from the new town as from the old town, and most of the surrounding neighborhoods are full of elderly people, so there is a relatively more concentrated target customer base here, and the price of the land is relatively cheap compared to the downtown area. Our bar is designed around the interests of our customers, and its tranquil ambience and experienced management will enable it to outperform its major competitors.

In addition to the success factors mentioned above, we have a team of enthusiastic and energetic managers who are committed to running the bar. Liu Ning is an excellent leader and manager, and will be the general manager of the bar; Li Yajun is an excellent salesman, and will be the head of the marketing department; Cao Binliang is a genius in the arts, especially in foreign films and music, and will be the artistic director; Wang Guoxiang has considerable talent in financial management, so he will be the head of the finance department; other personnel directors and purchasing directors are currently being recruited. Other personnel and purchasing supervisors are currently being recruited.

The bar's creation will require 400,000 RMB in the early stages, and will be financed by three main means: first, the capital investment of the four entrepreneurs, which should be a dominant proportion of the total capital, and only in this way can we be sure of the ownership of the bar. The second part is external investment attracted by the bar by virtue of its competitive advantages. The bar warmly welcomes investors with a strong interest in the target group of senior citizens to start a business with us***. The last part is loan financing from banks or other financial institutions. With the reform of the country's financial system and the broadening of banking services, access to borrowed funds will become more convenient. This 400,000 will be used to rent housing, interior decoration, pre-publicity, purchase of inventory and related personnel training costs and working capital and other items.

Two, business management system compensation

The four founders of the monthly salary according to the month's income minus expenses and taxes, as well as the enterprise's retained earnings and the provident fund, the remaining net profit to the manager of the amount of capital accounted for the proportion of the standard for distribution.

Outside investors will pay dividends based on the bar's operating conditions, with a one-year operating cycle. The financial institution providing the loan will be paid the principal and interest regularly according to the regulations

Third, market analysis

In China, the bar first appeared in the 20th century in the 20s and 30s in Shanghai, Dalian, Qingdao, Harbin, Lvshun, and some other port cities, mainly for the service of the Western consumers in China at that time, and some dignitaries also frequented these venues. They mainly served Western consumers in China at that time, and were frequented by some dignitaries and noblemen. After the founding of New China, there was no real bar in the country for a long time.

After the reform and opening up of China, the number of foreigners in China has increased dramatically with the increasing number of international exchanges. Bars re-emerged as a favorite place of consumption and communication for Westerners, and became the most suitable place for Chinese and foreign cultural exchanges. In the past two decades, with the deepening of China's reform and opening up and the rapid development of the economy and society, a huge number of bars have been created. In 2006, the new Regulations on the Administration of Places of Entertainment were issued, and what is most different from the previous years is that the entertainment industry is more clearly regarded as an industry by the policy makers. industry. In fact, the entertainment industry has always created a great deal of social wealth under conditions where the state does not encourage and never invests in it, and where it is heavily taxed. Taxes on the entertainment industry are as high as 20 percent, and with the addition of a 3 percent cultural construction fund, the cumulative total of various fees is more than 30 percent. According to information from the 2005 Statistical Yearbook of China's Culture and Cultural Relics, the added value of all types of entertainment venues nationwide accounted for 48.7% of the total added value, making it the main industrial form of the culture and entertainment industry. It is these factors that determine the government to revise the Regulations on the Administration of Entertainment Establishments according to the level of socio-economic development and the public's demand for cultural consumption in order to solve the real problems of entertainment establishments. And the entertainment industry, this market every step of the development of China's reform and opening up of the level, it can be said that it is China's reform and opening up of different periods of real microcosm.

With the further deepening of reform and opening up in Kunming, the bar industry has been developing rapidly in Kunming. At present, almost all star-rated hotels and guest houses designated for foreign-related tourism in Kunming are equipped with specialized places for liquor.

China's famous four major nightclubs of Kunming Kundu Night Market, it is due to the historical precipitation and the natural formation of the entertainment center, highlighting the set of tourism, leisure, entertainment, fashion in one of the Kundu Night Market, is the first tourism designated night market in Kunming, where every action has touched the nerves of the entertainment industry in Kunming.

The construction of the bar street is the government's conscious mode of industrial guidance; and Jinma Bijie Fang is the government's conscious creation of the bar street, in this building antique style atmosphere, but full of modern entertainment elements, the youthful buds in the release here, the slow-rock bar, DISCO, acting bar has become the mainstream of the nightclubs here. The rich content of night life is shown here, and Jinma Bijie Fang has become an indispensable part of Kunming night life in 2008.

Kunming's third major entertainment venue is the natural formation of the entertainment district around Cuihu Park, the difference is that here gathered a variety of teahouses and leisure bars, compared with the bustle of the Kundu and the Golden Horse Bijie Square, this seems to be more cultural temperament, is the kind of laziness belonging to Kunming and the slow pace. It is a quiet, cozy and warm cultural form, gathering international students, artists, white-collar workers and social loafers with financial means. In fact, the entertainment industry, after all, has a cultural shadow in it, and therefore has regional differences, and not all market rules are universal.

The most important market segmentation of the bar industry is its environment, according to statistics, 90% of the elderly prefer a relatively quiet environment, so the location of similar to the Kundu or the Golden Horse Square, construction of the bar street such as a bar street is not our optimal choice, too elegant Cuihu bar is not quite suitable for our target group.

A scientific feasibility analysis

1, fully aware of the difficulties and disadvantages of entrepreneurship across the line, in the preparation of a self-analysis must be carried out before. To see if they and their partners are proficient in this line, if not, then be sure to ask a professional to be responsible for your bar. Later, you can slowly familiarize yourself with the daily operation, and can personally manage the operation.

2, through the collection of market information, surveys, forecasts, a more accurate and scientific analysis of the integrated market. Preparation must be included before the market outlook, purchase channels and all other factors, including the comprehensive market examination and analysis.

3, analyze their peers, but also that on the competitors, know your enemy and know yourself, win every battle. Absorb the strengths and advantages of others, on the basis of which to create their own characteristics.

4, bar positioning analysis. Containing the bar's business direction, target consumer groups, the price of alcohol must be accurate positioning, which is the most important and most critical point.

Second, choose the right bar address

1, the bar concentration point, which is the so-called bar street, as well as the nearby aspects. Because of the advantages and atmosphere of the group here, is the most prosperous aspects of the bar, where customers gathered, the throughput of alcohol is very large. However, such aspects of the existence of competition is too strong weakness, so the small bar in this case must be operated with special characteristics, product personality. Only in this way, only to do in the big bar such as forest concentration group has a foothold, but also be able to borrow on the favorable east wind.

2, the cultural level is higher, the residents are more concentrated in the area, you can operate a few popular bars and other leisure places, consumption is not easy too high.

3, near the frequent travel and business contacts near the hotel. Stable source of people, and easy to stay guests to choose.

4, high-grade residential areas and roads leading to commercial areas. This location is ideal, when the night falls, these areas will show unlimited vitality.

5, the more concentrated foreign institutions, preferably near the embassy. These areas are ideal for bars because they are often the best place for foreigners to entertain their friends.

Third, the bar's decoration and configuration

1, the bar's decoration due to the size of the service scale and function of the different, the appearance of the style, the internal structure and decorations are not the same. In short, must reflect their own style and unique mood.

2, drinks must be equipped with the right amount and a full range of types, types of glasses and bartending equipment is sufficiently complete, the background or the main audio system is fully equipped, and for the style of the bar, the business theme and the time period of the effective playback of music.

Fourth, the bar staffing and working arrangements

1, in addition to the size and area of these determining factors, but also according to the bar's workplace and business conditions to be equipped with on-duty personnel, depending on the bar's customers and workload reasonably deployed staff.

2, according to the daily workload and busy level of effective arrangements for staff on duty. Can be taken in shifts, cancel the holidays and other busy time off, in the business of leisure time to make up for the rest, if overtime is paid overtime, remember not to cause personnel idle.

Fifth, the nine principles of bar service

Service is also the primary factor in determining the business of the bar is good or bad, the bar waiters and bartenders in the process of service must be done to the following points:

1, a smile to welcome. Guests come, take the initiative to greet, smile, and with beautiful gestures to welcome guests into the bar, familiar guests can call their names, with "big brother", "boss" and so on, so that guests have a sense of affinity.

2, the initiative to leave. Give the drink to the customer and ask if there are other needs, should immediately retreat from the guest neighborhood, so as not to let the guest mistakenly think you are listening to their conversations, unless the guest and you talk directly, otherwise do not casually interject.

3, ladies first. Pay attention to the "ladies first" principle, but do not leave out other guests, and even cause misunderstanding.

4, the guest is always right. Seriously, politely deal with any comments and complaints about the bar guests.

5, answer softly. Answer the guest's question should be avoided when the big voice is too loud, keep the appropriate volume, natural and gas.

6, so that guests can rest assured, comfortable. Pouring, mixing drinks should be as much as possible in the case of guests can see, so that guests appreciate the service skills at the same time, but also rest assured that the health and quantity of alcohol.

7, remember the brand. Remember the brand, price and other characteristics of all drinks in the bar, and as far as possible to remember the familiar guests like the brand and preferences.

8, discreet conversation. By the guests to start the conversation, avoid talking about politics, religion, beliefs and other issues that are likely to cause disagreement, and never talk about the rights and wrongs of others.

9, do not let the customer feel impatient. Do not allow guests to have impatient language, expression and behavior. Pay attention to the above open bar a few suggestions, I believe that your bar success rate will be greatly increased, business will be better and better.

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