1. Reflect personality and clearly visible dotted appearance

Excellent dotted appearance design can be remembered at a glance. Through its appearance, the category and type of the store can be preliminarily estimated. grade, and can attract the attention of corresponding market segments. The golden arches of McDonald's restaurant - "*m"* have become a symbol of happiness.

What should be noted is whether the external decoration of the cake shop will make customers misunderstand that the price must be very high, so that they will not dare to enter and consume rashly. In this case, if you set up an exquisite price tag in a prominent position outside the store, this can eliminate customers' concerns and allow them to enter and make purchases with peace of mind.

2. Self-made in-store advertising

In-store advertising (POP advertising), which mainly includes store advertising, window displays and price lists placed on the table and posted on the wall.

You should pay attention to the following two points when creating in-store advertisements:

1. Choose the appropriate number of advertisements. Too many in-store advertisements will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on signature products and basic products.

2. Pay attention to the posting location.

3. Mass media such as TV stations, radio stations, newspapers, etc.

Before deciding to use the media for advertising, the cake shop must carefully analyze the coverage of each media, the main audience, listeners, and their relationship Relationship with the company's market segments, find out their intersections, and create the best promotional effect.

4. The use of street leaflets

Distributing leaflets on the streets is a common promotional method. Because its investment cost is not high, many companies use this promotion method. However, if the preliminary work is not done well, it will usually have little effect. For this reason, the following points should be considered:

1. The content of the advertisement

Don’t overdo it. Try to limit it to key content, such as store name, signature products, price, phone number, address, concise map, etc. At the same time, the design should consider whether it has collection value from the perspective of the recipient, such as a leaflet with discount coupons or exchange for souvenirs. It is best to have an official seal and specify the validity period. This helps customers develop a positive attitude towards the authenticity of the coupon.

2. Pay attention to the training of distribution employees

Don’t just distribute to everyone, but target a certain group of customers suitable for consumption.

5. Giving gifts

6. Traffic advertisements to attract mobile customers

Generally speaking, new customers are not willing to enter when there are few customers and the atmosphere is light. Food is purchased in the store. Therefore, the window position, especially the floor-to-ceiling glass wall, should not be used to place too many tables and chairs. It can usually be used to display products so as not to reduce the emptiness that guests see from the outside.

The strategy of high-quality service is the most important marketing strategy for cake shops and the basis of modern cake shop business operations. Only on the premise of providing high-quality services (of course including the quality of its own products), other types of Promotional strategies can take effect