The marketing scheme of catering prepaid cards, through holding promotional activities, further enhances the restaurant's popularity in the local area, makes customers feel the restaurant's influence and reputation in the local area, attracts customers, and expands consumer groups, so as to increase our operating income and expand brand influence. The following is the marketing plan of catering prepaid card.

Marketing scheme of catering prepaid card 1

It is popularized and used in the form of prepaid cards (other names can be used, such as: membership card {VIP, SVIP｝} one card {hereinafter, prepaid cards are used instead}), which is convenient and practical (features).

1, through the promotion of "prepaid cards", establish a membership mechanism and cultivate loyal customers. Establish a new image and win word of mouth.

2. Promote the use of prepaid cards to increase the turnover of restaurants. Target audience: mainstream consumers aged 20-40, families and office workers.

promotion policy

1, the promotion of prepaid cards is carried out by means of prompt delivery, so as to improve the card handling rate.

publicity strategy

1, from early May (during the opening period), the pre-heating promotion of prepaid cards will be carried out. In the early stage, suspense was mainly set up through leaflets.

2. During the promotion period, 20,000 leaflets were produced, 1 10,000 copies were put in newspapers, and the rest 1 10,000 copies were distributed in commercial and residential buildings and residential areas around stores in the food street to promote prepaid cards.

3. Design and make 5,000 copies of prepaid card consumption guide, and convey the information of "advantages of the card, instructions for use, preferential policies, address and telephone number of the store" with the restaurant (mainly for customers who apply for the card). (When serving food or waiting for someone, the waiter will give explanations.)

4. The store designs and produces window posters, cashier cards and table cards to promote the preferential policies for prepaid cards.

5. Shop assistants focus on promotion and promotion, focusing on the benefits and benefits of handling cards for customers who order meals, and encouraging them to handle cards.

Activity time 20 1 May 61Day Theme: Great rewards for opening, delicious food to share.

Option 2

1, use the original store, namely Jiangnan soup-filling bag, to publicize in the store (distribute leaflets and coupons). Customers who spend in this store can get coupons (the specific preferential conditions are determined according to the consumption situation in this store 1- 10 yuan, etc.).

2. You can promote the prepaid card and apply for "one card for two purposes" in our store, and you can enjoy a 20% discount (you can only enjoy a 20% discount if you use a prepaid card) when you spend it in this store or in a new store.

3. How much can I recharge to give the store coupons? How much can I recharge for VIP and SVIP?

Marketing scheme of catering prepaid card II

Hotel recharge promotion program

In order to increase the turnover of the restaurant and strengthen the promotion of members, the marketing plan of restaurant membership card in _ _ is as follows:

1. Recruitment date of new vip membership card: from _ _ _ _ year1February 28th (anniversary day).

Second, the new vip membership card:

1, membership card price: membership card 198 yuan/Zhang;

A. old members change their cards:

_ For the old customer members who are about to expire, SMS will remind them to renew their cards;

_ Old member renewal card discount:

198 yuan/Zhang, give a voucher of 158;

B. new members apply for cards:

_ 198 yuan/Zhang (bare card); Or 258 yuan/piece, give a 158 voucher;

2. Member promotion activities:

_ Birthday SMS blessing

Membership management system has set up a birthday reminder function for members, and every member's birthday, the restaurant expresses birthday greetings and invitations to members through SMS;

_ Birthday offer:

Every member's birthday, come to the store for dinner with my membership card, and more than 4 adults (including 4) will dine, and I will be free of charge (with valid documents) and will be given a designated birthday cake;

_ SMS reminder for holidays and in-store special activities

In-store holiday promotions are notified to members by SMS.

_ Points redemption cycle

In the store, members' spending points are regularly exchanged for gifts, and the exchange points for each gift are specified. Members can exchange the existing points for designated gifts;

The exchange period is as follows (each period 16 days):

__.3. 15-__.3.3 1; __.7. 15-__.7.3 1;

3. Points management and gift exchange

_ Integral by amount, per consumption 1 yuan product 1 minute (mantissa can also be integrated).

During the redemption period, gifts will be redeemed:

_ When the score reaches __00 points, you can redeem one Apple iphone4s;

_ When the score reaches 150000, you can exchange it for an Apple ipad2 tablet;

_ When the score reaches 100000, you can exchange it for a Canon digital camera;

_ If the score reaches 50,000 points, you can redeem it for photo studio or fitness card (to be determined).

The score is less than 500 points (excluding 500):

Product 100 points can be exchanged for a 50 yuan voucher;

A convertible 158 yuan voucher with points over 3000;

One convertible 188 yuan voucher with points over 4500; And so on.

Note: The redeemed vouchers are valid for 3 months and cannot be used on the same day or on large holidays.

_ Points are accumulated for members' life. If the membership card expires, the original points will be transferred to a new card after renewal;

_ Every time an old member recommends a new member, he can enjoy the new member's first consumption points, that is, according to the new member's first consumption points, he will give the old member (recommender) the same consumption points;

_ Membership points will be implemented from _ _ year1February 28th.

4, membership card articles of association

_ This card is only available for consumption at Yintai Store in Starwood Central and enjoys the membership price;

_ This card cannot be shared with other promotions in the store * * *;

_ This card is only used as proof of membership, and it is not used for other purposes.

_ This card is for personal use only, and can be enjoyed by no more than ten peers, but not by more than ten peers;

_ If this card is lost, you need to go to the store to pay the 30 yuan fee and report the loss and reissue a new card;

_ The final interpretation right of this card belongs to Shaanxi Starwood Restaurant Management Co., Ltd..

Third, promotion

1, in-store sales promotion (scope: all employees), and establish the sales awareness of all employees. For every sales of a membership card, the product will be 1 point, and 8 points will be accumulated, and the cardholder will be given a 158 yuan voucher as a reward;

2. Outdoor advertising, online advertising, Yi Labao placement in Yintai and the store, and short message delivery (highlighting the celebration of the store and the hot recruitment of members).

Marketing scheme of catering prepaid card 3

Sales activity planning scheme

First, the theme of the event: on the premise that women need to be beautiful while being warm in winter, and then taking the advantage that cash card recharge can be enjoyed by many consumers, push

A "Thanksgiving winter, warm and dazzling" recharge preferential activity (the title can be more poetic and abstract);

Second, the way of activities: in the form of recharge of consumer cards, more charges and more gifts are given, giving customers preferential treatment and convenience;

3. Name of Consumer Card: Fashion Card or Charm Card (choose one of them).

Fourth, activity promotion: display in the window and cashier of pop store, oral promotion and recommendation by the clerk;

V. Activity time:

20 1 1 year 1 month1day-to 20 1 1 year1February 3 1 Saturday.

1, recharge discount: a, a one-time recharge of 3,000 yuan will be sent to 300 yuan, equivalent to 3,300 yuan in cash; Equal to 10% off;

B, a one-time recharge of 5,000 yuan will be sent to 800 yuan, which is equivalent to 5,800 yuan in cash; Equal to 8.6 fold;

C, a one-time recharge of 8,000 yuan will be sent to 1500 yuan, which is equivalent to 9,200 yuan in cash; Equal to 8.4 fold;

D, one-time recharge 10000 yuan, that is, send 2000 yuan, which is equivalent to 12000 yuan in cash; Equal to 8.3 fold;

2. Activity recharge and discount amount:

A, the face value of 3300 yuan 40 pieces of value *** 132000 yuan;

B, 30 sheets with a face value of 5800 yuan *** 174000 yuan;

C, 20 pieces with a face value of 9200 yuan *** 184000 yuan;

D, the face value of 10 is *** 120000 yuan;

Note: the face value of 100 consumer cards * * * is 6 10000 yuan, the receivable amount is 530000 yuan, and the gift amount is 80000 yuan, which is equivalent to an average discount of 8.7%. If a few people recharge the minimum amount of 3000 yuan, the discount may be lowered to 8.5%.

3. Recharge regulations: a. Customers can recharge their consumption cards of all levels in cash and by swiping their cards;

B, customers can choose to recharge multiple levels of consumption cards;

C. When recharging, customers should leave their real names, telephone numbers and ID numbers for verification;

D. Every time the customer recharges, the clerk must carefully register and ask the customer to cooperate with the signature, so that the customer service can pay a return visit;

4. Handling process: the clerk recommends to the customer-the customer can freely choose the level of the recharge card-the customer fills in the real information-the clerk checks whether the filled information is complete-check with the customer again whether there is any mistake-register the customer information (fill in the recharge amount and the available amount)-hand over the card to the customer-the customer receives the card-the customer confirms whether the card matches the information-the customer's signature (name and telephone number).

5. Rules for use: a. Customers shall present valid consumption cards when shopping;

B. If the consumer card is used as the second one, you must call the card issuer to confirm whether to give it to others for use;

C. The amount in the prepaid card cannot be cashed and cannot be changed;

D. When using it, the shop assistant should register the relevant formalities and ask the customer to cooperate with the confirmation and signature for the next consumption;

E, the recharge amount is valid within one year (calculated on the day of handling the recharge card);

F. If the amount in the prepaid card is not enough, the difference can be made up for the current consumption (cash or credit card payment);

6. Use registration process: the customer shows the consumption card-the clerk checks the relevant information (card amount and user identity confirmation)-deducts the current consumption amount-registers the relevant data-the customer checks the consumption and remaining amount-the customer confirms the signature (name and telephone number);

7. Rewards recommended by shop assistants: a. Introduce each reward with a one-time recharge of 3,000 yuan 10 yuan;

B, the introduction of a one-time recharge of 5000 yuan each reward 30 yuan;

C, the introduction of a one-time recharge of 8000 yuan each reward 50 yuan;

D, launch a one-time recharge 10000 yuan each reward 80 yuan;

Note: If all 100 consumer cards are released, the clerk will be rewarded with RMB 2 100, accounting for 2.5% of the recharge amount of RMB 530,000.

70*90 poster making problem! Posters of 70x90 should be painted with photos, so the cost will be lower. In order to make the color more vivid, the photo inkjet should use RGB mode instead of CMYK, which is used for printing and large inkjet printing. The resolution is 120- 150 pixels/inch. Even if you do it very high, the general photo inkjet printer can't reach the resolution you set when outputting. High-quality material: Nitu. com (you need to register an account, download points, and of course you can recharge. ) 3lian material (completely free, more than half of the pictures were taken from the intimate map by high-scoring members. ) = = = = = = = = = = = = = = = = = = = = = = Finally, upstairs, the software only sets the resolution ppi, and there is no concept of dpi. Printers, printing presses and other production equipment are dpi. Don't be confused and mislead others. Top-up activity scheme of beauty salon

In order to ensure that things or work are carried out in a solid way, it is often necessary to make a plan in advance. A plan is the detailed rules, steps and arrangements for the implementation of a specific action. So do you know how to write a standard plan? The following is my carefully organized recharge activity plan for beauty salons. I welcome your reference and hope it will help you.

Recharge activity plan of beauty salon 1

First, learn from the credit card master and deputy card system, and implement the "member registered card" model.

The method is that each membership card can handle a registered card as long as it is filled with the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registered cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main card holder, and the beauty shop informs the main card holder to recharge before the value reaches the critical limit according to the consumption amount of the main card and the sum of all overdraft limits, otherwise the use will be suspended.

The advantage of this method is that your members can give away the beauty membership card as a gift (different from borrowing the membership card in the use process, because it is "borrowing" and "sending", which makes a big difference in interpersonal relationships). You can increase the cash flow and expand the number of associate members at the same time, which is particularly useful for those customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use the treatment card will increase their interest in changing to membership cards, and old members will also bring new consumption.

Second, promote the "women spend, men spend" model.

It is an undeniable fact that the wealth of today's society is still in the hands of men, and they are often willing to pay for the ladies they care about or are comfortable with, especially in women's beauty.

Your store can promote the membership card as a gift from men to their favorite women (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow, and you will find that this new customer base is easier to pay for than women as long as the sales staff and methods are suitable.

Third, horizontal alliances, joint promotion

It is to unite the clothing, leather bags, shoes and hats, cosmetics and other industries related to customers' consumption, and select a suitable one in each industry to form a business alliance (not too far away from the current two beauty shops). As long as customers become members of one of the members, they are members of all members of the entire alliance business and enjoy all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but it is different from the generalization of bank credit cards and is more professional and geographically centralized.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training lectures or networking activities in your two stores, such as beauty, housekeeping, children's education, etc., start to mobilize old members to lead relatives and friends to participate, slowly expand the scope, form word-of-mouth communication, and naturally promote membership cards and other in-store and your brand concept during the activities, which can expand new customers and enhance the popularity and reputation of beauty shops.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, it can be carried out more quickly and effectively with the opportunity of celebration and proper publicity. I believe that your store has enough experience to operate the advertising mode and storefront activities, so I won't go into details here.

Top-up activity scheme of beauty salon II

At the end of the year, major beauty salons were also busy and began to plan the annual terminal appreciation meeting. As the name implies, the purpose of the appreciation meeting is to further close the relationship with customers and make a good foundation for next year's business. Sort out the key points of the beauty salon year-end appreciation meeting for your reference only.

First, effectively invite customers

One month before the event, banners and posters with the theme of "Terminal Club" will be hung outside the store, and terminal club prizes will be placed and displayed in the store, and the brand will be highlighted on the product showcase to create an overall terminal club atmosphere.

Whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be presented with invitations. On the one hand, it can determine the number of people and reduce the cost burden, and on the other hand, it can cultivate the mentality of end customers to pay first, which is conducive to the promotion of the event site.

For beauty salons with poor customers, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited through old customers bringing new customers or sending orders in the community. Generally speaking, inviting customers should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", it needs to be fully considered before implementation.

Second, make a detailed plan

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make sales planning as early as possible according to the information fed back by their receipt, such as age and occupation. According to the information collection, consider the main content and creative process of the terminal meeting, and make a detailed thank-you meeting plan.

The main purpose of the beauty salon's year-end appreciation meeting is to contact the feelings of customers and thank the old customers of the beauty salon. In practice, there are often these misunderstandings in the year-end appreciation meeting of beauty salons:

1, the goal is unclear, and it is not clear what it really wants.

Many beauty salons, when planning appreciation meetings, not only hope to make customers enjoy themselves, but also want to promote the sales of beauty salons, and also want to expand the influence of beauty salons. As everyone knows, if everything is well thought out, nothing will be well. A thank-you meeting must have a fixed theme, either to thank customers or to offer discounts on beauty projects. Only with a clear goal can we organize a successful thank-you meeting.

2. If you rely too much on the lecturer, the terminal meeting will not be equal to the lecture.

Some beauty salons tend to rely too much on the lecturer for the thank-you meeting, and there is no other content support except listening to the lecturer. Such a thank-you meeting can't arouse customers' goodwill and interest, and the participation is not enough.

3, the planning is not detailed, leaving out details.

A thank-you meeting needs to consider many details, such as the specific process, prepared materials, publicity means, venue arrangement, etc., all of which need to be prepared in advance. Doing the details well is an essential factor for the success of the terminal. Is the sound in the venue good or bad? Is there a file for inviting customers? Is the meeting process interlocking? Are the prepared items complete and sufficient? All these require beauty salons to carefully and comprehensively plan and implement every link.

4. The time and strength for promoting the order are insufficient or the commercial color is too strong.

A successful terminal appreciation meeting must make customers feel comfortable, and should not show too strong commercial color and make customers feel disgusted.

Top-up activity scheme of beauty salon 3

I. Purpose of the activity

Beauty salon year-end appreciation will strengthen customer loyalty in the form of old customers, drive sales and improve beauty salon performance.

Through the exchange of terminal meetings, guide and educate customers on the concepts of consumption and health and beauty. Keep old customers and develop new customers with various promotional activities.

Second, the theme of the event

Beauty salon gratitude appreciation meeting

Third, the activity time

20xx 1 month xx to xx.

Fourth, the way of publicity:

1 Banners are hung outside the store for publicity to attract customers.

2. Making leaflets and invitations.

V. Activity Process and Content

(A) the preparatory work

1, host words

2. Speech by the beauty salon owner (guest leaders can be added)

3. Invitations, gifts (/kloc-more than 0/00 copies), invitation words activity flow cards.

4, beauty salon promotional film production

5. Clarity of all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)

6. Site-related matters. (time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)

7. Time connection. (Check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (There can be programs in the beauty salon)

9. Safety inspection and safety assessment

(2) Check-in time and matters

Check-in seats are confirmed, check-in service personnel are in place, background music (elegant and progressive) begins, photography is in place, and guests enter the venue in turn to sign;

The service staff led the guests to sit in turn, the tea boy poured tea at the right time, and the beauty salon owner received it comprehensively. (Music switches according to the guest's entrance)

(C) the party stage-the promotion of the overall image of the beauty salon

After the guests enter the venue, the music gradually decreases, the lights cut in, and the atmosphere is set off for 3-5 minutes first;

In order to introduce the guests' expectation, the host enters the venue, the applause stops, the music stops, the lights chase, and the host enters the words.

(D) Beauty salon boss speech stage-beauty salon manager appreciation meeting speech

The beauty salon owner went on stage, the music cut in, the light chase cut in, the scene was quiet, and the applause was real-time. The leader finished speaking and the host cut in.

At the end of the meeting, a closing speech was delivered, music was cut in, and the stage of introducing literary performances began, with lights cut in and the atmosphere set off.

(5) the stage of artistic performance. Staff style display

At the beginning of the cultural performance, the music cuts in, the lights cut in, and the host enters the venue, giving a speech to the literary host.

Then, the staff of the beauty salon went on stage to perform programs, so that customers could know the versatile beauticians and deepen their impression of beauticians.

(6) Start the lottery.

This lucky draw is to strengthen the interaction with customers, so that customers can actively participate in the activities, give back to customers with true feelings, and let customers feel the intention of beauty salons. It is also a good opportunity for promotion.

(7) Dinner stage

Dinner service personnel are in place, guests and leaders enter the venue to make a toast, and the meal can be decided according to the situation.

Sixth, the year-end appreciation meeting customer invitation letter

Dear customers,

Hello! The 20xx Anniversary Grateful Appreciation Meeting jointly created by beauty salons and companies invites you to come!

The year of 20xx is about to pass. In order to thank you for your company all the way, our store will hold an annual thank-you meeting on1February xx, when there will be rich gifts.

There is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there will be gifts and grand prizes waiting for you! Welcome to the beauty salon!

Top-up activity scheme of beauty salon 4

First, the purpose and significance of the year-end appreciation meeting held by beauty salons:

Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:

1, grateful to customers-the end of the year is a busy season for all industries, and customer loyalty is strengthened in various forms of giving back to old customers.

Cultivate the feelings between customers and beauty salons in a pleasant atmosphere, and promote customers and employees to become friends.

2, full customer coverage-a meeting to lock 90% of old customers, so that customers are not lost.

3. Double performance-drive sales, improve the performance of beauty salons, and achieve great performance in a short time.

4. Consumption upgrade-within 30 days, customer B will be promoted to customer A, and customer C will be promoted to customer B. Through the exchange of terminal meetings, customers will be guided and educated on the concepts of consumption, health and beauty.

5, bring forth the old and bring forth the new-the promotion of new products and new projects, giving customers a sense of freshness.

6, a large number of new recruits-80% of the old customers introduce new customers to us, and retain old customers with various promotional activities to develop new customers.

7. Absolute clinch a deal-80% of the old customers clinch a deal and 50% of the new customers clinch a deal.

8. Delineate employees-employees can earn more than 3 times in 30 days, which is beneficial to the stability of the team. By supervising the influence of teachers, the beautician's sales awareness is strengthened and the sales ability is improved.

9, lock in the future-80% of customers firmly locked in, huge industry influence, making beauty salons famous in the local area.

10, revitalize the heavy customers-80% of the sleeping customers are activated to consume again.

Second, the beauty salon year-end appreciation will be held in various ways

Activity Form: Gala+Entertainment+Appreciation+Preferential Policies+Recharge Consumption+Drive Crowd+Lottery+Dinner.

In the form of activities, the whole meeting can be connected in series by various entertainment programs, and the sales contents such as discounts, promotions, new products, projects, etc. can be integrated into the game link to increase the interest and easily achieve the sales purpose.

Third, the theme of the year-end appreciation meeting of various beauty salons

Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty health forum, beauty art festival and so on.

Fourth, the beauty salon year-end appreciation meeting design scheme

(1) Main purpose of the activity: to determine the real purpose of the activity and make clear the hope. Customer appreciation, gratitude meeting, cultural festival, enterprise publicity, expert forum, new project promotion.

(2) Activity objective: to formulate the standards and performance, store image and customer accumulation of the activity. Must be digital, standardized and measurable.

(3) Activity content: Make corresponding activity content according to the theme of the activity, which can be single or combined.

(4), the activities of publicity

1, internal publicity:

(1), hanging banners and pasting advertisements in beauty salons to attract customers;

(2) The beautician preached to the customers and passed on the activity information.

(3) Hang the advertisement of the beauty salon's annual activity plan, so that customers can detail the annual activity plan in the store.

(4) Use the SMS platform to send short messages to customers to inform them of the activity plan.

(5) The beautician calls customers and conducts telemarketing.

2. External publicity

(1), carry out promotional activities outside the store.

(2) Distribute leaflets and invitations for publicity.

(3) Conduct online advertising.

(4), advertising media, newspapers, television and radio publicity.

(5), outreach association publicity.

(6), marketing personnel external marketing.

(5), conference policy

1, pre-meeting marketing-determine the preferential policies for pre-meeting activities, pre-preparation items and target performance.

2. In-conference marketing-formulate the conference activity plan, activity details and preferential activities.

3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.

(VI) Participants in the activity

The main participants in the activity have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, equipment provider, audio provider, performer), propagandist (advertisement, radio station, reporter, me) and supporter (manufacturer, expert and partner).

(VII) Supporters of activities

Activity supporters mainly refer to beauty salon product suppliers and some social parties. A good meeting must have the strong support of manufacturers, and it has a greater advantage in attracting customers.

(VIII) Time of the event.

The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of1February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival, but all kinds of customer activities should be held for all walks of life, especially some supermarkets, and promotional activities should be carried out in advance.