Positioning: Idle Fish is an idle trading platform under Alibaba, which mainly relies on the huge user groups of Taobao and Alipay to provide users with convenient and safe online trading services. It is not only a trading platform, but also a community based on a new lifestyle, where people can share things, time, skills and so on. Zhuanzhuan is a second-hand idle trading platform developed by Beijing Zhuanzhuan Elf Technology Co., Ltd. Users can log in with one click through WeChat account and quickly transfer idle items at home. In 2020, Zhuanzhuan and Jing Xun merged strategically to form a new Zhuanzhuan Group, which further expanded its share in the second-hand mobile phone market.

Process: The idle fish uses Alipay to guarantee the transaction, and the seller will receive the payment only after the buyer receives the goods and confirms the receipt, or after the platform automatically confirms the receipt. The transfer is mainly a WeChat secured transaction. After the platform inspection is completed and the detailed information evaluation report is issued, the buyer confirms and agrees to deliver the goods on the platform, and the seller immediately receives the payment.

Operation mode: As a platform owned by Alibaba, the operation mode and management of idle fish are closely related to Taobao and Alipay, and it focuses on building a community ecology based on idle transactions. Turn around and pay more attention to the transaction of second-hand goods, especially mobile phones, 3C digital and other categories, and continuously expand market share through strategic mergers and acquisitions.