The meaning of teahouse:
The teahouse is a kind of authentic Hong Kong eateries, the main customers are the general public. He supplied Chinese and Western food, but also a lot of Hong Kong's unique food and drink, mainly drinks: coffee, black coffee, Hong Kong-style milk tea, black and white mandarin ducks, Holliday, Ovaltine, lemon with black tea, soda, milk and so on dozens of kinds; snacks: a variety of toast, sandwiches, tartlets, bread, macaroni, satay beef buns, meal packets, etc.; supply of breakfast, lunch and dinner, the dish is varied, including the traditional congee of Chinese food, noodles, vermicelli, White rice, Hong Kong-style barbecue pork, barbecued pork, and Western food, such as buttered buns, fried eggs, ham and macaroni, and so on.
The teahouse's predecessor was the Ice House. In the early years of Heung Siu Hong, only fine dining restaurants (then known as Western restaurants or dining rooms) would serve Western food, and they charged high prices. After the Second World War, Hong Kong people were increasingly influenced by Western-style food customs, so the ice room rose one after another, providing cheap imitation Western-style food. At that time, they mainly provided drinks such as coffee, milk tea and red bean ices, with snacks such as sandwiches and cream toast, and some of them even had a bakery to make fresh pineapple buns and egg tarts. Later on, the variety of food offered by the ice houses gradually increased, and combined with the model of Western restaurants and dining rooms, evolved into today's Hong Kong style cafes, offering traditional Chinese stir-fries, European and American food, and later on, small dishes for dinner, in a diverse range of styles. [1] The earliest teahouse in Hong Kong was the Lan Heung Court teahouse in Central, which opened in 1946, while Lan Fong Yuen, which opened in 1952, is the oldest surviving teahouse in Hong Kong.
Now teahouse in the mainland is also popular, starting from Guangdong, spread to the country, in large and medium-sized cities can be found everywhere, it is a more advanced dining places, has become an important entrepreneurial project for the economically rich entrepreneurs.
Tea restaurant site selection:
Choose the location of the tea restaurant to consider three main aspects, one is the street room, at least should be the mouth of the lane, near the location of the street; two is the company's office buildings are more concentrated; three is the more centralized residential places. Of course, the place where all three are concentrated is better. Because the catering business, especially the most important thing to do in the cafeteria near the store has enough foot traffic, there are people flow to have customer flow, customer flow will have "financial flow".
Industry insiders believe that the store site is well chosen, almost equal to half of the success of the store, no worries about the source of customers. However, to do business in the long run, there is a cafeteria positioning issues. If the store site is selected by the company office building area, the consumer group is engaged in trade or business managers, many of whom are white-collar workers, the level of consumption is relatively high, the cafeteria positioning to focus on them, in the cafeteria environment to pay attention to some of the consumer price should be determined in accordance with their "taste" to "Tailor-made", if the decoration environment lacks the appropriate grade, it may make some of the loss of customers.
The cafeteria selected in residential areas, obviously, so that the source should be mainly ordinary residents. Therefore, the cafeteria should be opened to clean, bright, hygienic as the first priority. Price to local residents can accept the level of consumption to position, the price is too high, equal to the residents to turn away, now the cafeteria also consider parking.
The source of information on the location of the cafeteria, you can pay attention to the relevant advertisements, you can also personally visit, or to friends. The selected cafeteria ground floor area of no more than 300 square meters is appropriate, the monthly rent of about 50,000 yuan. Positioning of the tea restaurant in the mid-range, each square meter of the decoration of about 500 yuan, the lower grade of about 300 yuan.
Selected a good location, we must consider what products will be sold by the open tea restaurant, or rather, what are the characteristics of the open tea restaurant. The importance of this point is second only to the selection of the site. As if the child was born smoothly, how to raise a great deal of learning, not well thought out, the child may also lose fold.
Target Group Positioning:
The pursuit of taste of life of young people, couples, business and leisure, college students gatherings, friends gatherings, business trips to kill time people.
Features are the signature of the tea restaurant :
Currently the tea restaurant in the tea catering market, from the name, most of the set meal category, powder. Noodles, dim sum, snacks, Cantonese cuisine, Sichuan. Hunan cuisine, Western food, etc., the restaurant should be subdivided, to have their own signature varieties. Find a fist product of the store to create a reason for customers to come to the store. The more distinctive the teahouse, the more vitality. Because, no matter what level of consumers in the taste of the "old and new" instinct, as long as the taste is good, always attract a steady stream of customers, so that the teahouse will continue to thrive. Some beginners, if you feel that the selection of product name features difficult, but also in the package features to do articles.
Of course, to open a tea restaurant, in management, service and other aspects are also very important, as the saying goes, "management out of the benefits," as operators should learn more, the first shopkeeper is best to personally involved in everything, to accumulate experience.
Tea restaurant to do a long time, and good benefits, it must be all-round winners, in the variety of quality, taste flavor, service features, marketing tools, business processes, environmental atmosphere, image design, corporate culture, staff quality, public relations and marketing aspects of the overall design and planning. Only from the overall optimization of the whole, in order to lead the competition, to remain undefeated, and rapid development, franchise chain, stronger and bigger.
The advantages of investing in the project:
The cafeteria in China has just started today, the Chinese and Western business plus a wide range of cafeteria, Chinese food including: congee / flour / noodles / rice / snacks / snacks / stew / baked / brine / stir-fry / hot pot / Western food including: Korean / Japanese / French cuisine. Plus membership management / marketing activities unique, sincere service. According to your budget. How much money can do how much store.
Tea restaurant investment standards:
Tea restaurant program and according to the investor's capital status is divided into three levels of community stores, standard stores, flagship stores, etc., the total amount of investment ranging from 500,000 yuan, 1 million yuan, more than 2 million yuan, so it is particularly suitable for investors who like the challenges of the tea restaurant service industry business.
Investment budget funds: the capital budget has to be budgeted according to the total value of investment funds, suitable for 70% of the investment funds for the investment, 30% of the gold for the backup. This budget investment capital is good.
Economic efficiency budget: a cafeteria every day as long as the sale of 500 people according to this budget. Each person consumes about 15-30 yuan, the cost of materials at 55%. Gross profit at 45%. Of which 30% for the overall expenditure. 15% for the net profit. The following is based on this percentage of the budget.
To 500 people per day. The budget is $15 per person!
Total: 500 x 15 = 7500 x 30 days = 225,000 x 12 months = 2700,000
Cost: 7500 x 0.55 = 4125 x 30 days = 123,750 x 12 months = 1485,000
Gross profit; 7500 x 0.45 = 3375 x 30 days = 101,250 x 12 months = 1,215,000
Expenses: 7,500 x 0.30 = 2,250 x 30 days = 67,500 x 12 months = 81,000
Net profit: 7,500 x 0.15 = 1,125 x 30 days = 3,375 x 12 months = 405,000
Because the varieties are at different price points, I can't use the equivalent Calculation, so I will use each 50% of the calculation. Total: 2700000×0.5=1350000
Cost: 1485000×0.5=742500
Gross Profit: 1215000×0.5=607500
Expenses: 810000×0.5=405000
Net Profit: 405000×0.5=202500
This is the first time that I've seen this. 202500
Taking 500 visits per day. Each person 20 yuan budget!
Total: 500 × 20 = 10000 × 30 days = 300000 × 12 months = 3600000
Cost: 10000 × 0.55 = 5
500 × 30 days = 165000 × 12 months = 1980000
Gross profit; 10000 × 0.45 = 4500 × 30 days=135000×12 months=1620000
Expenses: 10000×0.30=3000×30 days=90,000×12 months=1080000
Net profit: 10000×0.15=1500×30 days=45,000×12 months=540,000
Because of the varieties of price point Different varieties of price, so can not be calculated with the same price, so I will use each 50% of the calculation. Total: 3600000×0.5=1800000
Cost: 1980000×0.5=990000
Gross profit: 1620000×0.5=810000
Expenses: 1080000×0.5=540,000
Net profit: 540,000×0.5=270000
This is the first time that I've seen this. 270000
Take 500 people per day. Each person 30 yuan budget!
Total: 500 × 30 = 15000 × 30 days = 450000 × 12 months = 5400000
Cost: 15000 × 0.55 = 8250 × 30 days = 247500 × 12 months = 2970000
Gross profit; 15000 × 0.45 = 6750 × 30 days = 202500×12 months=2430000
Expenses: 15000×0.30=4500×30 days=135000×12 months=1620000
Net profit: 15000×0.15=2250×30 days=67500×12 months=810000
Because varieties of different price points
Because the varieties of price points are different, so can not use the same price point calculation, so I will use each 50% calculation. Total: 5400000×0.5=2700000
Cost: 2970000×0.5=1485000
Gross profit: 2430000×0.5=1215000
Expenditure: 1620000×0.5=810000
Net profit: 810000×0.5=405000
This is the first time that I've seen this. 405000
From this calculation your net profit amount is geometrically increased.
Summary of store appliances:
Store appliances Number of units Price
Soup oven 1 1000 yuan
Frying boiler 3 3000 yuan
Congee cooker 1 500 yuan
Western food stove 2 1000 yuan
Frying frying stove 1 200 yuan
Enroded meat noodles stove 1 800 yuan
Enroiled meat noodle stove 1 800RMB or so
Bun Steamer 1 800RMB or so
Soup Cooker 2 200RMB or so
Induction Cooker 2 100RMB or so
Fryer 1 500RMB or so
Grill 1 3000RMB or so
Sink 3 1500RMB or so
Pressure Cooker 5 500RMB or so
Pressure Cooker 5 500RMB or so
Noodle press 1 1000RMB or so
Juice fryer 1 200RMB or so
Steamer and stewer 1 500RMB or so
Sterilizer 1 800RMB or so
Left-standing double-decker refrigerator 3 18000RMB or so
Transparent refrigerator 1 2500RMB or so
Small double-decker refrigerator 1 2000RMB or so
LCD TV 3 30000RMB or so
Checkout counter 1 3000RMB or so
Air conditioner 4 24000RMB or so
Stainless steel soup pot 6 1100RMB or so
Bowls and plates 200 2000RMB or so
Table and stool set 32 16000RMB or so
Packing box set table and chairs 6 30000RMB around
Kitchen utensils 6000RMB around
Advertising 18000RMB around
Decoration 160000RMB around
Packing box decoration 80000RMB around
Rent and pressure deposit 100000RMB around
Miscellaneous expenses 10000RMB around
Liquidity 200000 yuan or so
Total capital:700000 yuan or so
Tea restaurant for opening documents: fire, health, environmental protection, industry and commerce, tax department registration, registration!
Tea restaurant staff recruitment: can be in front of the store, website, catering training schools, newspaper ads or trustees to recruit!
Tea restaurant menu design: tea restaurant menu design should be based on the store's operating characteristics and style positioning by the hired chef positioning design. The menu is attached to a store publicity facilities advertisements and regular activities advertisements.
Tea restaurant concept:
Our mission: to exceed customer expectations!
Our Business Philosophy: Virtue, Standardization, Efficiency and Harmony!
Our core values: Be ethical, do ethical things!
Our service spirit: serve every customer with heart!
Our work attitude: quick response, win in execution!
Our goal: to become a reputable food and drink mecca!
Tea restaurant membership management and implementation:
(application for membership information acceptance, membership card processing, each time the card calculation, member activity planning, membership management, various member discount calculation, tea restaurant activity information release), activity giveaways to collect, activity prize distribution plan, in the implementation of the birthday to each member to send cards and gifts or flowers. And for the birthday customers notify the customers a week in advance of the date of the month to the store to receive birthday gifts. In addition to this, the store should regularly collect members' suggestions to change the service duties of the store to achieve the goal of exceeding customers' expectations. Another to the tea restaurant to apply for a beautiful QQ, and then build a member of the QQ group, the group space set up: activities announced version, member mood version, member dating version, member complaints version, member suggestions version, so that you can get the best to improve the service.
Specific ideas are outlined as follows:
(1) Business practices
(1) Cultural marketing planning, including art marketing, performing arts and entertainment, advertising and publicity, corporate culture, food culture, catering etiquette, environmental culture, history and culture.
(2) Systematic marketing program, including linkage promotion, attack marketing network, database marketing, relationship marketing, new concept gift promotion, etc.
(3) Brand system integration, including brand identity, brand structure, brand symbols.
(2) Business concepts
(1) MM dishes, fruit dishes, borderless dishes, etc., to promote sales of zero meal dishes.
(2) New concept wedding banquets, professional business banquet planning, promoting sales of round meal
.
(3) New concept of service, new concept of experience environment, new concept of open interactive kitchen.
(3) Management techniques
(1) Management of business objectives.
(2) Customer database and customer relationship management.
(3) Customer satisfaction and total quality management.
(4) Cuisine innovation management program.
(5) Experience marketing and quality/price ratio management.
(6) Raw material base and supply network management
In-store design and placement:
In-store placement: 100 square meters, 42-inch LCD TV, the price is about 10,000 yuan.
100 square meters, a length of 3 meters high 2 meters of antique bookshelves.
100 square meters, in the obvious place to build a sink, which should be clearly marked (for your health, please wash your hands first) words. It's best to have an automatic air dryer next to it, like the one installed outside the KFC restroom, one tall and one short.
The store's cash register design should be like a bar bar, behind a variety of wine and decorations, hanging glasses, the cash register on the paper towels, flyers, printed with the address of the restaurant's lighters, cashier's tray, decorations, etc. ......