In the accelerating society, people have more opportunities to use business plan, which is usually a combination of marketing, finance, production, human resources and other functional plans. What problems should we pay attention to when drafting a business plan? Below I will sort out the business plan for college students, I hope you like it! About college students' business plan 1 1. Introduction of campus business environment With the development of social economy and culture, people's living pace has accelerated, and people's living environment and lifestyle have changed a lot! Part-time job has become a fashion, and the market for students' part-time job is very broad. Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of a big foundation for working. Group consumption has quietly entered people's lives and has become popular, which is the need of social development and also a necessity. Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the biggest consumption benefits with the least investment. Students' group consumption has a more market. Students are pure consumers, and their brand awareness and brand loyalty are very high. Student consumption is also at the forefront of society. Group consumption is personality. Brand. Affordable and best consumption mode. To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable! Second, the purpose of campus entrepreneurship is to focus on the development of the university market, establish a campus part-time platform, a student practice platform, a campus business platform, and serve students and universities. Third, the theme of entrepreneurship is related to the growth of students: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve their comprehensive quality. The campus market is developed by students themselves, managed and maintained by themselves. Fourth, the goal of entrepreneurship is to occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and to build a brand joint fleet of college entrepreneurship. V. Market demand point 1, students' need to reduce their economic burden, students' need to participate in social practice and improve their comprehensive quality, and students' individual consumption and brand consumption. Affordable consumption. The need for safe consumption. 4. The need for colleges and universities to improve students' employment 5. Respond to the need to encourage college students to start businesses 7. The need for merchants to open the campus market 8. The need for social and economic development trend 6. The commercial potential of the project The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable! About college students' business plan 2 I. Project strategy (I) Business environment Open a distinctive coffee shop near South Street where all kinds of people are concentrated, providing coffee and cakes of all grades, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms so that couples or business people can have their own private space. (2) own advantages and disadvantages 1, advantages: (1) My family has been in business since childhood, knowing how to run a store since childhood, not being afraid of strangers, and being able to communicate with others better. I have also received many years of basic education and have relatively perfect basic knowledge and personality. (2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers". (3) "Policy advantage" is one of our advantages. The inclination and support of policies, such as preferential loans, tax reduction and exemption, legal protection, etc., is a great guarantee for our college students to start their own businesses smoothly. (4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste coffee. (5) After four years in school, some like-minded friends in many majors can form an entrepreneurial team. Everyone will have their own advantages, so that synergy can be generated when the entrepreneurial team is formed. Because there is a certain emotional foundation, the stability of the team is relatively better. 2. Disadvantages: (1) Being eager for success, lacking market awareness and business management experience. Although I have mastered some book knowledge, I lack the necessary practical ability and management experience after all. In addition, it is difficult to be competent for the role of enterprise manager at once because of the lack of sufficient understanding of market and marketing. (2) The comprehensive quality is weak. First, there is a lack of knowledge of management, law and venture capital. Although I have seen some management knowledge in school, I am relatively lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on. Second, market analysis (I) Analysis of the current situation of the coffee industry The coffee terminal sales market is: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western-style fast food chain stores mainly consist of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star-rated hotels at 16.47 tons, accounting for 23.47%. With the development of the times and the further change of people's life concept, the coffee industry is also developing at a rapid speed. (2) Market research shows that consumers think that the price of a bottle of coffee is 31-50 yuan has the highest choice ratio, reaching 39.0%; Secondly, it is considered that the most suitable ratio of the price of each bottle of coffee is 28.6% at 51-100 yuan; Choose below 30 yuan, accounting for 18.7%; It is considered that the consumer's choice ratio of the price of each bottle of coffee at101-150 yuan is 9.8%; Few consumers choose other price ranges. From the survey data, we can draw the conclusion that consumers think it is appropriate to set the price of each bottle of coffee at 31-100 yuan. Among the consumers aged18-25, 44.0% think that the price of a bottle of coffee is the most suitable between 31-50 yuan; It is considered that the most suitable consumer ratio is 26.8% when the price of each bottle of coffee is set at 51-100 yuan; It is considered that the most suitable consumer ratio for setting the price of each bottle of coffee below 30 yuan is 18.5%; Consumers in other price ranges have fewer choices. The higher the income, the higher the consumer's acceptance of the price of coffee products. (3) The target market of the product is people aged between18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, set up elegant and independent private rooms, so that couples or business people have their own private space. Iii. Marketing Strategy (1) Analysis of financial situation 1. The costs in the initial stage mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, basic facilities fee (5,000), etc. 2. The costs in the operation stage mainly include: staff salary, material procurement fee and venue rental fee. 3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue leasing, 2,400 yuan for venue decoration,/kloc-0,000 yuan for kitchen utensils and 2,600 yuan for basic facilities, etc.). Parents can provide 80% of the funds and save 20% by themselves. 4. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be preliminarily determined, and it can also be seen that the price per cup is between 31-100 yuan, so it can be roughly estimated that the daily total turnover is about 2,000 yuan, the yield is 70%, and the gross profit 1400 yuan. It can be calculated that the payback period of investment is about one month. (2) The coffee shop staff expanded the target manager 1 name; Administration and Human Resources Department: director and deputy minister 1, archivist 1; Accounting department: minister 1 name, accountant 1 name, cashier 1 name; Marketing Department: Minister 1 member, 3 members; Purchasing Department: there is a minister 1 name, a number of purchasing personnel and 2 recorders; Wine service department: minister 1 person, 4 waiters, 2 bartenders, and some pastry chefs; (3) the purpose of this department: limited meals and unlimited services. Be polite and warm to others. Excellent cooking, willing to innovate. Open source and reduce expenditure, and increase financial resources. About College Students' Business Plan 3 Project Name: "Classmate" Person in Charge of Mobile APP: _ _ Date of submission: 20__.4.2 1 Abstract With the development of mobile terminals such as mobile phones and tablet computers, most college students have mobile phones and other terminals, among which smart phones are not a minority, and developing apps is a good project for starting a business. In the daily life of college students, the most important thing is to attend classes. This product is designed on the basis of the great change of college students' teaching methods compared with junior and senior high schools: the teachers in junior and senior high schools are fixed, so students don't have to get used to the changes of course content every semester and be familiar with the requirements of various courses. However, in college, the courses are different every semester or even every season, and some professional students have many miscellaneous professional courses, so they don't have a lot of spare time to manage other courses, which leads to bad results. The function of this software is to divide the communication space for students in the same course, and provide special areas for uploading and downloading materials and various types of services such as content recommendation of related courses. The market is huge. Where there are colleges and universities, there are target groups of our products. Moreover, many universities now implement a multi-faceted training plan with a variety of courses, and we need this APP product to manage our own disciplines. I. Project Overview Project Name: "Classmate" Mobile Sharing Software Start Time: 20__.3. 1 1 Main products/services: Current progress of mobile APP: product development stage 1, main business: APP development, release and advertising. 2. Profit model: Based on the long-term consumption values of consumers in China, the marketing strategy of products is to adopt a free operation model. After gaining a large audience, we will recruit advertisers facing college students to lay advertisements and collect advertising operation fees. In the early stage, some funds are needed for development and product promotion. After the product is officially put into operation, it is necessary to consider regular maintenance and advertising. 3. Development strategy and business objectives for the next three years: in the early stage, it is mainly focused on investment development, and it is planned that the market share of the same type of software will reach 30% in two years. In the third year, profit will be considered: 2. Selection and requirements of R&D team personnel 1, staffing and division of labor: it is planned to select a development team with about 10 personnel, and the division of labor is as follows: 5 product developers (including one manager). 2. Employee reward system: it is planned to adopt an incentive management scheme, in which five developers will enjoy basic salary during the development period and bonus after the development is completed. Product planners, managers and product promoters will decide the bonus according to the market share of the product and the popularity of the APP (the main assessment method is based on the number of APP downloads). Iii. research and development 1, technical feasibility and maturity analysis of the project. At present, there is no such product on the market, but there is a similar timetable APP. Through the investigation of similar timetable APP, it is found that this kind of software is generally popular among college students and has many users. However, the timetable software only provides a simple dialogue and communication between the timetable and the students who choose this course, and there is no distinction between the years of the course. Often, students of several ages are mixed together, and the students in one class can not communicate with each other, so it is feasible. 2. Discussion on the technical innovation of the project (1) Basic principles and key technical contents This software is developed based on Apple's IOS system, which is suitable for all Apple users. The technical requirements are not high, and it is only simple code writing and combination, which can be written by ordinary computer professionals after learning the code. (2) Technological innovation: This APP is a practical type of software, with a wide audience. The broad audience can easily learn to use this software, which is not troublesome and easy to use. 3. Follow-up R&D plan: If you get a good return on Apple's software platform and have a certain amount of capital accumulation, consider the software transplantation of other operating systems such as Android and Saipan (it must be based on good return). 4. R&D investment: The annual R&D expenditure exceeds 20% of the profit. Used for product improvement, employee welfare and technology research and development. 5. Technical secrecy and incentive measures: The key technologies are mastered by senior management and R&D team, with high salary. Iv. Industry and Market 1. Industry Status: As there are no related products in the project at present, there are certain risks and development difficulties, which require a lot of investment in time, technology and capital. But the APP has a good prospect. 2. Market prospect and forecast: No related products come out, the market is blank and the prospect is broad. Without relevant industries, it will drive the development of other industries. 3. Target market: mainly targeting students from various universities. 4. Main competitors: At present, there are no related apps, but there are apps with similar course forms. I believe this kind of software will appear soon, and competitors will appear soon. 5. market barriers: It is mainly about the development of promotion work and the acceptance of the audience in colleges and universities. 6. SWOT analysis: As there is no related APP, the main problem is the impact of imitation software after the product comes out. 7. Sales forecast: It is expected that the first two years will not be profitable because of promotion and product development and upgrading. Normal profit began in the third year. V. Marketing strategy 1, and price strategy: adopt a free operation mode. 2. Marketing strategy: After it is released on the APPSTORE, customers are actively sought through online sales promotion such as Weibo in the early stage of sales. After the brand advantage is formed, consider adopting TV advertising marketing and other methods. After the company is strong, it will increase advertising investment and expand customer sources. 3. Incentive mechanism: In the initial stage, the company adopted a purified 5% reward model for salesmen to promote their sales enthusiasm. After the company stabilizes its income, it will adopt the competitive sales reward system and divide different bonus levels according to its sales performance. 6. Product production 1, product production: This product is a software application product and adopts the production method of group studio. 2. Production staffing and management: It is planned to select a development team with about 10 personnel, with the following division of labor: 5 product developers (including one manager), 2 product planners and managers, 2 product promoters and advertisement recruiters, and 1 general manager. About college students' business plan 4. Project summary Do you want to eat those dishes with the same taste every day in the cafeteria? Don't you want to go out to a restaurant to eat those delicious but unsafe meals? Do you want to experience the mysterious feeling of cooking with your classmates? The college students' kitchen is very to your taste, freeing you from boredom and wandering. As long as the students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and all kitchen equipment and dining room equipment like home are readily available, creating a free space. This is an unprecedented store with a single structure and centralized rental of rooms and stoves. Its structure is distinct. A kitchen with four stoves and a restaurant forms a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per unit can recover the cost within one semester, and the income in the second half of the year can be used to expand equipment and facilities. Because this project is specially designed for college students' diet and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens, and they are willing to try it, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. The annual freshmen add a new source of customers to college students' kitchens, so it will last forever. Its scale can be large or small, and its prospect is considerable and its cost is low. May not imitate at any time, so we should strictly manage all the work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform from students to improve our competitiveness. Its management mode is very simple, with internal and external management. External management is mainly publicity and reasonable arrangement of large and medium-sized rental; Internal management is mainly to create a free and clean atmosphere for college students' kitchens. Come to the college students' kitchen and enjoy cooking with friends! Company profile 1, nature: college students' kitchen is a service project for renting kitchens for all college students. 2. Equipment and facilities: The college students' kitchens exist in the form of units, and each unit has a kitchen and a dining room. A kitchen has four cooking stoves, four sets of cookers and gas stoves, a chopping block, multiple sets of vegetable cutting tools, and a cupboard, in which dishes, oil and salt are all available, equipped with tap water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, drinking fountains, refrigerators, disinfection cabinets and rice cookers in the dining room, and hot meals are always provided. 3. Service content of the project: As long as college students come to the college students' kitchen with their favorite dishes and pay a certain rent according to the time or scale, they can cook on the designated stoves. One kitchen has four stoves and can cook at the same time. During a Chinese meal or dinner time, a stove can continuously let several groups learn to cook together. In the kitchen of such a unit, about 28 groups of students (4 stoves _7 groups/stove) can be cooked during the lunch time (1:00-2: 00). Students can eat here before leaving, or take them out to eat. Help yourself. Our college students' kitchen is also equipped with a large refrigerator. If a regular customer has endless dishes or leftovers that need to be stored, we will store them for them. Just seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the electricity consumption and the space problem of the refrigerator, if they are stored for more than one day, they will pay a deposit of 2 yuan/day. 4. Purpose of the project: The emergence of college students' kitchens is that our group deeply understands that many college students complain that the meals in the canteen are the same every day, the taste is not delicious, and there is nothing new. Some students also think that the meals in foreign restaurants are not hygienic, the oil is not enough, and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which is not only to the taste of college students, but also to exercise their own hands-on ability. 5. Interior decoration of college students' kitchens: Students can create designs with freedom, comfort and environmental protection as the core. Mainly reflects the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens. Third, organize personnel management 1, we divide customers into large, medium and small scale. Large-scale (20-40 people): for example, a class reunion, or a classmate's birthday, it is necessary to rent a unit of college students' kitchen, which needs to be booked in advance. According to the request or appointment of a chef to help, or ask someone to take care of chores. Medium-sized (10-20 people): If you have a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef. Small-scale (1- 10 people): Kitchen stoves are arranged at any time. 2. In the college students' kitchen, only a middle-aged female employee needs to be hired to clean up the college students' kitchen, and the safety of the liquefied gas stove should be checked from time to time during the college students' cooking. 3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation, and the cashier on duty can all be taken by students. 4. If there is a large party or dinner, you can make a reservation in advance from the person in charge of customer reservation, and he/she can make arrangements in advance. The medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and the small-scale customer group will use the stove on a first-come-first-served basis. 5. The financial manager is responsible for clearing the weekly water and electricity charges, gas stove and employee expenses and the total income of the "college students' kitchen", adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and determining the rent for small-scale customers to cook next week according to the number of times they book the kitchen. 6. Government approval: To obtain a business license for college students' kitchens, the main problems are hygiene and safety. Because we have hired people to clean the college students' kitchens, check and teach students to use dangerous equipment such as liquefied gas all the time, and there are fire extinguishers and fire-fighting equipment in the college students' kitchens. Safety and hygiene are the core management issues of college students' kitchens, so if they can obtain government approval, if college students start their own businesses, they can apply for funds and approval from the school. About college students' business plan 5 Dessert snacks have always been the favorite of female friends, so it should be a good choice to open a cake shop in a female gathering area and also operate birthday cakes. As long as you make your own characteristics, you will definitely be loved by the majority of friends. I. Overview of the Cake Shop 1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts. 2. Our store is going to open in the community trade street. It was a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future. 3. Our store needs a venture capital of 95,000 yuan. Second, the business objectives because of the geographical location in the trade street, the tourists are relatively rich, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market. Third, market analysis 1, customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in Trade Street, accounting for about 50%; Around the school students, shop staff, community residents, accounting for about 50%. The number of tourists is sufficient, and the consumption level is low. 2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Anqier. So the competition is great. Fourth, the business plan 1, first to "spy on information" in several cake shops around, to find out the cost price of different types and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops. 2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered. 3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them." 4, the cake shop is mainly for the public, so the price will not be too high, which is a low price. 5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising. 6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop. 7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers. 8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected. 9. Put some promotional materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. 10, whether from the storefront decoration, the image of the clerk, or the cake making, we must give customers a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold. 1 1, the food industry has special job skills requirements: employees must hold "health certificates". V. Financial estimate Start-up assets: About 95,000 yuan for equipment investment: 1, and 5,000 yuan for rent. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes); 3. Shelves and selling tables are put into about 1500 yuan; 4. Employees (2 employees) need 500 yuan 5 for the same clothing. The biggest investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). The first purchase: raw materials such as flour and cream, about 6,000 yuan. Monthly sales (even): 2 1000 yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is on the right track. Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5,000 yuan. Cost of goods: about 30%, about 5000 yuan. Salary of staff: 10 square meter store needs cake chef 1 person and waiter 1 person, and the salary is RMB 2,000. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated according to 5 years, monthly profit of 1333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year. 6. Analysis of risks and constraints: As the cake shop is not the first store in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers. 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