An employee of Hong Kong's Vitasoy Corporation committed suicide after attacking a police officer, and Vitasoy called the employee's death an "unfortunate passing" and expressed "condolences" to his family. But in the eyes of mainland netizens, this is not a tragic event, but a lone-wolf attack, and it is clearly unacceptable to refer to his death as an unfortunate death.

As a result, netizens, who felt offended by Vitasoy's remarks, have expressed their dissatisfaction and threatened a boycott, and the latest news shows that the endorsing artistes have already declared that they will stop working together.

Publicly available information shows that Vitasoy 1940 to the present, is a household name in Hong Kong, China, beverage brands, the soybean milk beverage since 1940 began production in Hong Kong, China, now production plants throughout mainland China, Hong Kong, China, Australia and the United States. Vitasoy includes brands of fruit juice, milk and tea drinks, soft drinks, distilled water and tofu.

Vitasoy Group is the largest producer and supplier of non-carbonated beverages in Hong Kong, China, the current chairman of the board is Luo Youli, the actual controller is a descendant of the Luo family. As for Luo Youli now worth how many billions, there is no news online to announce its value. However, after combing found that Vitasoy International's largest shareholder is not Luo Youli, but Mitsubishi UFJ Financial Group, holding 13.87% of the equity.