2. Market prospect: There is a long period of understanding about milk beer in China. If consumers are interested in milk beer containing a certain amount of alcohol, it will be difficult to compete with liquor, beer and red wine. So many people have become accustomed to high-alcohol liquor, and milk beer essence is extremely low, which makes it generally difficult for this group of people to accept this product. Although the alcohol content of milk beer is close to that of beer, the color of beer is irreplaceable. The consumers of red wine are mainly women, which means elegance. If milk beer strives for female consumers, it should be branded as elegant. In addition, milk beer belongs to alcoholic milk beverage. At present, it is generally recognized that the ratio of sugar to acid is suitable for lactic acid bacteria beverage in China, and the recognition of alcoholic milk beer may require a lot of efforts to promote it.