Featuring an old jar of pickled fish, it is an innovative Internet catering brand. We express the attitude of "two" in a way that suits young people's tastes, persist in innovating traditional culture, and advocate that sauerkraut is more delicious than fish, and turn sauerkraut with a history of 3,000 years into a symbol of China's trend culture. Tai 'er Store insists on full direct operation and does not join, mainly focusing on first-and second-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and actively expanding overseas.
Taier's differentiated marketing
1. Identify the target customer groups.
First of all, determine our target customer groups. Different types of restaurants have different customer groups, such as mushroom health hot pot. The customer groups are mainly middle-aged and elderly, with fewer young people.
For online celebrity restaurants, the target customers are young women aged 25-35, which are also the main force of social consumption.
2. Cater to customers' preferences and develop marketing activities.
According to the target customer groups, we selectively add unique elements suitable for different age groups in marketing activities.
It can be embodied in form, poster, restaurant environment and soft text copy.
For example, middle-aged and elderly people pay more attention to quiet environment and healthy food, while young people are interested in trends and novelty.
The hunger marketing made by Taier "only sells 100 fish every day, and closes the door when sold out", adding many novel elements, such as "Taier Bathhouse" and "Taier Middle School yiguang". After adding novel elements in this way, the effect of marketing activities is better.
Reference to the above content? Baidu Encyclopedia-Taier (catering brand focusing on fish with Chinese sauerkraut in the old jar)